Mobile: Page 54

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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
  • DoorDash and 2,000 grocery partners will waive delivery fees
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    Permission granted by DoorDash
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    DoorDash teams with NFL's Prince Amukamara to share drivers' stories

    A marketing push that highlights the benefits of delivery work comes as gig-economy apps wage an expensive election-season battle in California.

    By • Nov. 3, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of Red Bull
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    Red Bull takes annual dance competition to TikTok

    Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

    By • Nov. 3, 2020
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    Courtesy of Verizon
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    Verizon unveils 5G football experience in NFL app

    As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

    By • Nov. 2, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok creators prevail with favorable court ruling against ban

    Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns.

    By • Nov. 2, 2020
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Marketing Dive
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    Under Armour sells MyFitnessPal, shutters Endomondo in retreat from fitness apps

    While some fitness apps are growing during the pandemic, an increasingly crowded space means acquiring and retaining app users is getting harder.

    By • Nov. 2, 2020
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    Courtesy of Jordan Strauss for Wendy’s
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    Wendy's turns drive-thru into spooky Halloween experience

    For people not near the Los Angeles "scare-thru," the chain is running a coupon effort on Twitter to ramp up usage of its app and loyalty program.

    By Aaron Baar • Oct. 30, 2020
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    Courtesy of Apple
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    56% of marketers expect negative effect from Apple's privacy change, survey says

    Some marketers will shift their mobile media spending elsewhere due to the iPhone maker's plans to require apps to seek opt-in consent for IDFA.

    By • Oct. 30, 2020
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    Courtesy of Verizon
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    Yahoo targets budget-minded consumers with first-ever smartphone

    The device may entice a broader group of consumers to sign up for Yahoo Mobile, expanding the reach of Verizon's content and advertising offerings.

    By • Oct. 30, 2020
  • Avocados from Mexico shopper marketing displays retrieved by Marketing Dive on Oct. 29
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    Retrieved from Avocados from Mexico on October 29, 2020
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    Avocados from Mexico dips into celeb-led shopper marketing for Super Bowl

    After calling off doing an in-game commercial for the first time in six years, the produce brand turns its eyes to mobile-minded retail activations.

    By • Oct. 29, 2020
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    Courtesy of Greenies
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    Mars pet brand Greenies tests 'Doggy IQ' with social campaign

    Influencers, Instagram content and GIFs seek to drive traffic to a site featuring a series of challenges to help consumers measure the aptitude of their dogs.

    By • Oct. 29, 2020
  • Apple iOS 14 introduces App Clips for easy access to specific tasks
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    Retrieved from Apple on June 23, 2020
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    Apple hit with antitrust complaint in France over plans to change privacy settings

    Advertisers and publishers have taken the unusual step of invoking antitrust grounds to argue against proposed privacy enhancements, which could lay the groundwork for similar complaints elsewhere.

    By • Oct. 29, 2020
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    Courtesy of Postmates
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    Postmates delivers TikTok-trendy treats in LA

    The campaign highlights TikTok's power to drive culture, taps into higher interest in food delivery and helps small businesses during the pandemic.

    By • Oct. 29, 2020
  • Estée Lauder lets Spotify listeners order product samples on Google Home
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    Courtesy of Estée Lauder
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    Estée Lauder lets Spotify listeners order samples on Google Home

    The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals.

    By • Oct. 29, 2020
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    Courtesy of Shopify
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    TikTok broadens ad ecosystem with Shopify e-commerce partnership

    As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

    By • Oct. 28, 2020
  • Postmates tests a new 'Shop' tab retrieved by Mobile Marketer on Oct. 28, 2020
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    Retrieved from PRNewsfoto/Postmates on October 28, 2020
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    Postmates signals bigger retail ambitions with shopping service catered to local merchants

    Debuting ahead of the holidays, a new "Shop" tab shows a selection of items that users can order for delivery, in-store pickup or curbside pickup.

    By • Oct. 28, 2020
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    Courtesy of Snap
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    New York Times activates its first Snapchat AR Lens as election looms

    An extension of the publisher's "The Truth is Essential" campaign, the lens looks to reach young voters with one of the app's most popular features.

    By • Oct. 28, 2020
  • Sour Patch Kids, Halloween, candy
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    Courtesy of Mondelez
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    Brands have some new tricks up their sleeves this Halloween

    The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.

    Oct. 28, 2020
  • Chowbotics adds contactless ordering to Sally, the salad-making robot
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    Courtesy of Chowbotics
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    Chowbotics adds contactless ordering feature to salad-making robot

    Customers can scan a QR code on the "Sally" machine with their smartphone to select their choices and activate salad preparation.

    By Sam Silverstein • Oct. 27, 2020
  • LG launches Shop Time App on LG Smart TVs.
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    Courtesy of LG Electronics USA
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    LG TV launches Shop Time app featuring QVC, HSN

    The new app lets the retailers connect with LG's audience and explore the concept of purchasing through livestreams on smart TVs.

    By Tatiana Walk-Morris • Oct. 27, 2020
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    Courtesy of Restaurant Brands International
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    Burger King parent to modernize 10K drive-thrus by 2022

    Restaurant Brands International will add more than 40,000 digital screens to Burger King and Tim Hortons, providing predictive tech, contactless payment and loyalty program integration.

    By Julie Littman • Oct. 27, 2020
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    Courtesy of Stacy's Pita Chips
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    Stacy's Pita Chips links to women's business directory with QR codes

    The Frito-Lay snack brand's packaging becomes a gateway to geotargeted content as people wish it were easier to support female-founded businesses.

    By • Oct. 27, 2020
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Lightlife
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    Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh

    A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.

    By • Oct. 27, 2020
  • Chipotle's Real Foodprint tracker retrieved by Marketing Dive on Oct. 26, 2020
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    Retrieved from Chipotle Mexican Grill, Inc. on October 26, 2020
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    Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability

    The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.

    By • Oct. 26, 2020