Mobile: Page 54

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    Bud Light Seltzer
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    Bud Light dials up seltzer sampling with at-home trials

    After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.

    By • Oct. 14, 2020
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    Retrieved from Lotrimin on October 13, 2020
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    Lotrimin's social push urges voters to 'stand with confidence' at the polls

    The campaign includes AR filters on Instagram and Snapchat that give people a way to show causes they support, such as social justice and healthcare.

    By • Oct. 13, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Retrieved from Wendy's on October 13, 2020
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    Wendy's coupon gets more valuable with each retweet

    The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.

    By • Updated Oct. 14, 2020
  • Amazon package with Halloween AR code
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    Natalie Koltun/Marketing Dive
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    Amazon brings delivery boxes to life with AR Halloween activities

    First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.

    By • Oct. 13, 2020
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    Courtesy of NowThis
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    P&G, Bank of America sponsor first virtual event by NowThis

    The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.

    By • Oct. 13, 2020
  • Image of marketing material for Kroger's Chefbot AI-based recipe service
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    Courtesy of PRNewsfoto/The Kroger Co.
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    Kroger turns photos into recipes with AI-powered Twitter tool

    Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

    By Sam Silverstein • Oct. 13, 2020
  • Infiniti's new crossover QX80 model retrieved by Mobile Marketer on Oct. 12, 2020
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    Retrieved from Infiniti on October 12, 2020
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    Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

    As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.

    By • Oct. 12, 2020
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    Christopher Doering
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    GoPuff raises $380M for expansion, names C-suite execs

    Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.

    By • Oct. 12, 2020
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    Courtesy of Trolli
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    Trolli debuts video game to win over young consumers

    Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy.

    By Tatiana Walk-Morris • Oct. 12, 2020
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    Christian Wiediger / Unsplash
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    YouTube expands shopping tools with video creators before holidays

    A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.

    By • Oct. 12, 2020
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    Retrieved from Lifewtr on October 12, 2020
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    Lifewtr boosts digital gallery of Black art with Instagram contest

    PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.

    By • Oct. 12, 2020
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    Courtesy of 1800 Tequila
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    1800 Tequila immerses Snapchat users in AR artwork

    With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.

    By • Oct. 12, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

    Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users. 

    By • Oct. 9, 2020
  • Snapchat turns London street into AR playground with Local Lenses
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    Retrieved from Snap on October 09, 2020
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    Snapchat turns London street into AR playground with Local Lenses

    City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

    By • Oct. 9, 2020
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    Courtesy of Twitter
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    ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'

    "Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.

    By • Oct. 9, 2020
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    Courtesy of Oreo
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    Oreo supports LGBTQ pride with social giveaway of rainbow cookies

    The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.

    By • Oct. 9, 2020
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    Pixabay
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    5G phone sales nearly quintuple market share in US

    Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.

    By • Oct. 9, 2020
  • Uber Eats revamped its app and website to improve accessibility and discoverability of restaurants in October 2020.
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    Permission granted by Uber Eats
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    Uber Eats revamp looks to improve restaurant discoverability

    New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.

    By Julie Littman • Oct. 8, 2020
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    Christopher Doering
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    Mondelez CFO redirecting travel, real estate funds to marketing

    After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said. 

    By Jane Thier • Oct. 8, 2020
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    Courtesy of Orbit Gum
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    Orbit Gum matches with Tinder on chatbot to keep dating clean

    Users of the dating app can respond to off-color messages with a video of comedian Chris Parnell asking them to "Keep It Clean."

    By • Oct. 8, 2020
  • Los Angeles Chargers new mobile app developed by YinzCam, retrieved by Mobile Marketer on Oct. 8, 2020
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    Retrieved from YinzCam on October 08, 2020
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    LA Chargers upgrade app with digital experiences as pandemic shifts fan expectations

    Offerings like livestreamed games, AR and podcast content reflect how media consumption habits have adjusted to life without in-person attendance. 

    By • Oct. 8, 2020
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    Courtesy of Theraflu
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    Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities

    The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.

    By • Oct. 8, 2020
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    Sammie Vasquez / Unsplash
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    Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike

    Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.

    By Aaron Baar • Oct. 7, 2020
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    Courtesy of Nextdoor
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    Nextdoor teams with Uberall to boost local businesses' visibility

    Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.

    By • Oct. 7, 2020
  • Ocean Spray gifts Nathan Apodaca a truck, retrieved by Mobile Marketer on Oct. 7, 2020
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    Permission granted by Ocean Spray
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    Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts

    The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.

    By • Oct. 7, 2020