Mobile: Page 54
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Retrieved from Instagram on August 06, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.
By Peter Adams • Oct. 5, 2020 -
Courtesy of Walt Disney Television
'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now.
By Robert Williams • Oct. 5, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion
Why retailers should study the social commerce playbook
Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin.
By Geoffroy Martin • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Cinnamon Toast Crunch
Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge
The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Nextdoor, Inc.
Party City tapped by Nextdoor for Halloween AR 'treat map'
The collaboration could inspire families to celebrate Halloween in a way that follows social distancing guidelines during the pandemic.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Amazon Alexa blog on October 01, 2020
Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home
With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Mars Wrigley
Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars
Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.
By Aaron Baar • Oct. 2, 2020 -
Google offers $1B in licensing payments for news in olive branch to publishers
Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.
By Robert Williams • Oct. 2, 2020 -
Retrieved from Pinterest on October 02, 2020
Pinterest aims for brand-safe, culturally sensitive Halloween
Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Walmart
Walmart to revamp 1K stores with mobile app in mind
Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.
By Ben Unglesbee • Oct. 1, 2020 -
Retrieved from Taco Bell Corp. on October 01, 2020
Taco Bell sets up personalized taco gifting service ahead of holiday rush
Available through Taco Bell's website and app, the feature will be permanent, showing the chain's continued bets on loyalty innovations.
By Peter Adams • Oct. 1, 2020 -
Courtesy of Danone North America
Oikos yogurt turns grocery carrying into a TikTok challenge
By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.
By Robert Williams • Oct. 1, 2020 -
Courtesy of Home Depot
Home Depot's loyalty update gets mobile-first treatment
New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.
By Robert Williams • Oct. 1, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle sells out of QR-enabled shirts to drive voter registration
Unique branded merchandise becomes a mechanism for political engagement during an election year when younger generations are a bigger constituency.
By Robert Williams • Oct. 1, 2020 -
Retrieved from Google on August 28, 2020
Advertisers care more about transparency in TV upfronts than timing, study finds
While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.
By Aaron Baar • Oct. 1, 2020 -
Opinion
TikTok bears a unique opportunity for marketers — if you understand its Gen Z base
The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.
By Andrew Reid • Oct. 1, 2020 -
Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising
As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.
By Robert Williams • Sept. 30, 2020 -
Facebook names new CMO as it looks to meld trust-building with tech focus
Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.
By Peter Adams • Sept. 30, 2020 -
Courtesy of Pinterest
Crate & Barrel's first digital-only catalog debuts on Pinterest
The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.
By Robert Williams • Sept. 30, 2020 -
Courtesy of Victoria
Victoria brings Day of the Dead beer bottles to life with web AR
A wide group of people with different smartphone models can see the animations without the need to download a separate app.
By Robert Williams • Sept. 30, 2020 -
Courtesy of General Mills
Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge
More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.
By Peter Adams • Sept. 29, 2020 -
Cody Boteler/Marketing Dive
Disney sells TrueX to Gimbal, which wants bigger role in advanced TV
TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Pinterest
Pinterest expands ad inventory among shopping features
To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Acura
Acura accelerates into AR, cinematic ads with multichannel push for TLX
With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.
By Robert Williams • Sept. 29, 2020
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