Mobile: Page 54

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    Samantha Jade Royds via Flickr
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    App Annie: Shopping, finance apps show strongest growth among Gen Z

    TikTok and Snapchat were the most over-indexed apps among the age group in nine out of 10 markets worldwide.

    By • Oct. 22, 2020
  • hands chopping vegetables
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    Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
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    LG cooks up celebrity-packed 'Homestyle' video series for the holidays

    Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

    By • Oct. 22, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Permission granted by Quibi
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    Deep Dive

    Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand

    While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.

    By • Oct. 22, 2020
  • Amazon launches its Shopper Panel to track spend outside of its own platform.
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    Courtesy of Amazon
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    Amazon solicits customer receipts in data collection program

    The company is using its new Amazon Shopper Panel to learn more about how consumers spend their money outside its own ecosystem.

    By Tatiana Walk-Morris and Cara Salpini • Oct. 22, 2020
  • McDonald's scares up AR delivery experience for Halloween
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    Retrieved from McDonald's on October 22, 2020
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    McDonald's scares up AR experience for Halloween

    Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.

    By • Oct. 22, 2020
  • Diners at Veselka in NYC during the coronavirus pandemic on Oct. 17, 2020.
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    "The image" by Eden, Janine and Jim is licensed under CC BY 2.0
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    Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds

    A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.

    By • Oct. 21, 2020
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    Courtesy of Morton Salt
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    Morton Salt pours out AR experience with major rebranding

    The storied food brand created the experience for consumers who are spending more time making home-cooked meals.

    By • Oct. 21, 2020
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    Pinterest Business
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    Pinterest joins brand-safety group to bolster position as a positive place for ads

    As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.

    By • Oct. 21, 2020
  • Snapchat supports COVID-19 relief with AR Lens
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    Courtesy of Snap
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    Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic

    Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending. 

    By • Oct. 21, 2020
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    Courtesy of Fifth Third Bank
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    Fifth Third urges shoppers to avoid splurging by 'blocking' product ads

    Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.

    By • Oct. 20, 2020
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    Courtesy of Reese's
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    Reese's delivers trick-or-treating to fans with robotic door

    With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.

    By • Oct. 20, 2020
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    Courtesy of Facebook
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    Adidas and Sephora test Facebook's integration of Messenger, Instagram

    As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

    By • Oct. 20, 2020
  • Mattel brings toy characters to live with AR-activated books
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    Courtesy of Bookful
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    Mattel brings iconic toy characters to life with AR-activated books

    Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.

    By • Oct. 20, 2020
  • Whisk and Kroger team up on shoppable recipes
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    Permission granted by Whisk
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    Kroger partners with Whisk to expand shoppable recipe base across 35 states

    The grocer is now integrated into Whisk's platforms, Samsung smart appliances and third-party sites, letting customers shop ingredients for delivery or pickup. 

    By Catherine Douglas Moran • Oct. 19, 2020
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    Courtesy of Carter's
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    Carter's eyes millennial parents with Santagram video greetings on Cameo

    As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

    By • Oct. 19, 2020
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    Robin Laananen via Wikimedia Commons
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    Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch

    Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.

    By • Oct. 19, 2020
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    Patrón Tequila Twitter
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    Patrón 'backs the bar' with benefit concert on Instagram Live

    The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

    By • Oct. 19, 2020
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    Wibbitz
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    Opinion

    OTT and mobile marketing: How can we measure results?

    Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.

    By Gijsbert Pols • Oct. 19, 2020
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    The image by Stock Catalog is licensed under CC BY 2.0
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    Uber plans OOH ad network expansion to Chicago, LA in Q4

    Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

    By • Oct. 16, 2020
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    The Keyword
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    Google expands visual search in latest shopping push

    Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

    By • Oct. 16, 2020
  • Manscaped releases 'Field Goal Challenge' in 49ers app
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    Courtesy of Manscaped
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    Manscaped kicks off 'Field Goal Challenge' game in 49ers app

    The marketer of "below-the-belt" grooming products for men is challenging fans stuck at home to kick as many virtual field goals as possible in 30 seconds.

    By • Oct. 16, 2020
  • 'Big Brother' mobile game
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    Courtesy of Audiomob
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    Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game

    Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.

    By • Oct. 16, 2020
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    Courtesy of TikTok
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    Deep Dive

    TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

    Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

    By • Oct. 16, 2020
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    Photo by Afif Kusuma on Unsplash
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    57% of younger adults ramp up smartphone use to stream video, study says

    The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.

    By • Oct. 15, 2020
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    Courtesy of Mucinex
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    Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube

    Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.

    By • Oct. 15, 2020