Mobile: Page 53
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Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of The Wendy's Company
Wendy's teams with Uber Eats on customized menus for Twitch gamers
The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.
By Robert Williams • Dec. 8, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Pandora debuted a holiday commercial that features Sia. The image was retrieved from the company's video on Dec. 7, 2020.
Pandora's multichannel holiday push reaches across NBA and 'Elf'
Featuring musician Sia, the "Holiday Hits Different" campaign includes TV, out-of-home and digital ads.
By Robert Williams • Dec. 7, 2020 -
Courtesy of Snap
Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Tums
Tums bids farewell to 2020 with early New Year's countdown on TikTok
GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Tastemade
Hyundai's Genesis, Tastemade and Amazon rev up shoppable cooking show
In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Ferrero Rocher
Ferrero Rocher asks fans to share in 'golden transformation' for reimagined holidays
An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic.
By Robert Williams • Dec. 3, 2020 -
Courtesy of Colgate-Palmolive Company
Colgate teams with Headspace on meditation series for toothbrush app
"Mindful Moments" content fits with the app's broader goal of getting people to practice good dental habits by gamifying mundane routines like brushing teeth.
By Robert Williams • Dec. 3, 2020 -
Courtesy of PepsiCo
Pepsi brings virtual hip-hop contest to Triller
The soda giant is one of the most substantial brands to advertise on the TikTok rival so far.
By Robert Williams • Dec. 3, 2020 -
Mobile gaming surges as pandemic drives 45% jump in app installs
Game developers ramped up their marketing efforts this year, boosting app installs attributed to advertisements by 69%.
By Robert Williams • Dec. 2, 2020 -
Courtesy of Spotify
Spotify highlights 'gratitude, resilience' with 2020 Wrapped campaign
The annual end-of-year effort showcases how music and podcasts have kept people entertained and informed during a tumultuous year.
By Robert Williams • Dec. 2, 2020 -
Courtesy of Snap, Inc.
Gucci perfume opens Snapchat portal to virtual 'garden of dreams'
After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly.
By Robert Williams • Dec. 2, 2020 -
Shopping apps hit record 2.8M installs on Black Friday: report
Companies spread out deals in the weeks leading up to Black Friday, resulting in a "surge" of first-time installs of retail apps.
By Tatiana Walk-Morris • Dec. 1, 2020 -
Smartphone sales fell 5.7% in Q3, an improvement from Q2's 20% plunge
Pandemic-related uncertainties led many consumers to curtail nonessential spending, while delays in upgrades to 5G also dampened sales, Gartner found.
By Robert Williams • Dec. 1, 2020 -
Taylor McKnight/Marketing Dive
Facebook buys omnichannel customer service startup Kustomer for reported $1B
Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.
By Robert Williams • Dec. 1, 2020 -
Courtesy of Diageo
Diageo promotes moderation, sustainability with Instagram AR lens
Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.
By Robert Williams • Dec. 1, 2020 -
Courtesy of McDonald's
McDonald's gives away McRibs to fans who shave their beards
The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.
By Robert Williams • Dec. 1, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.
By Robert Williams • Nov. 30, 2020 -
Smartphone shopping surged 25% to $3.6B on Black Friday, study finds
Mobile made up 40% of the day's overall online spending, while in-store and curbside pickup increased as consumers avoided in-store shopping.
By Robert Williams • Nov. 30, 2020 -
Winners and losers of Black Friday 2020
Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape.
By Ben Unglesbee • Nov. 28, 2020 -
Retrieved from Michelob Ultra on November 25, 2020
Michelob Ultra promotes inclusion with #GiftofGolf social sweepstakes
As presenting sponsor of the celeb-led "Match 3" broadcast, the beer brand seeks to make golf more accessible to people who have been dissuaded by "outdated traditions and high cost of entry."
By Robert Williams • Nov. 25, 2020 -
Instagram adds FAQ feature in chats for businesses, creators
The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.
By Robert Williams • Nov. 25, 2020
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