Mobile: Page 53

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    Rohit Tandon via Unsplash
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    App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

    Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.

    By • Nov. 12, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra offers runners a chance to star in commercial

    The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.

    By • Nov. 12, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of HBO
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    HBO releases AR wellness app for 'His Dark Materials' season premiere

    As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

    By • Nov. 11, 2020
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    unsplash/freestocks
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    Twitter launches carousel ads to drive web traffic, app installs

    App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

    By • Nov. 11, 2020
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    StockSnap/Pexels
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    Spotify grows podcasting ambitions with audio ad company acquisition

    The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.

    By • Nov. 11, 2020
  • Verishop launches social shopping app.
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    Courtesy of Verishop
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    Verishop reworks app for social shopping

    A new approach to shopping is playing out on Instagram and Pinterest, with browsing photos and videos online as the modern version of window shopping.

    By Tatiana Walk-Morris • Nov. 10, 2020
  • USAA #HonorThroughAction campaign retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from USAA on November 10, 2020
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    USAA unveils #HonorThroughAction social challenge for Veterans Day

    A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.

    By • Nov. 10, 2020
  • Tessa Virtue partners with Kashi Canada on Instagram activation, retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from Kashi Canada on November 10, 2020
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    Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

    The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

    By • Nov. 10, 2020
  • A GameStop storefront in a mall
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    Cara Salpini/Marketing Dive
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    GameStop gamifies store visits with 'Pokémon Go' activation

    Stores will become in-game destinations for players, encouraging them to visit as the pandemic continues to hurt foot traffic ahead of the holidays.

    By • Nov. 10, 2020
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    Courtesy of Spotify
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    Spotify promotes diversity with annotated playlist series

    To celebrate BIPOC voices, the streaming platform will offer playlists curated by creators who also tell personal stories and speak about social issues.

    By • Nov. 9, 2020
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    Flickr user Buxtrosion
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    Walmart teams with Ibotta to offer free Thanksgiving dinners

    Butterball, Campbell Soup and Coca-Cola are also participating in the rewards app's push to provide holiday meals to families struggling amid the pandemic.

    By • Nov. 9, 2020
  • Arby's unveils special menu item inspired by viral TikTok posts
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    Courtesy of Arby's
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    Arby's flips viral TikTok videos into special menu item

    Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

    By • Nov. 9, 2020
  • TikTok UK ad campaign retrieved by Mobile Marketer on Nov. 6, 2020
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    Retrieved from TikTok on November 06, 2020
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    TikTok touts educational content in UK campaign

    The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

    By • Nov. 6, 2020
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    Courtesy of Snap
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    Snapchat educates marketers about DR tools that drive revenue growth

    Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

    By • Nov. 6, 2020
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    Retrieved from L'Oreal on November 06, 2020
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    L'Oréal offers first line of virtual makeup for social media, video calls

    As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

    By • Nov. 6, 2020
  • Red Bull stages virtual Rubik's Cube competition on Twitch
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    Courtesy of Rubik's Cube
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    Red Bull stages virtual Rubik's Cube competition on Twitch

    Amid a pandemic-related resurgence in interest, a new connected cube helps smartphone users test their skills against others.

    By • Nov. 6, 2020
  • Uber Grocery
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    Courtesy of Uber
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    Uber scales up grocery business as delivery operations overtake ride sharing

    The company is taking in orders globally at a $1 billion annual clip and sees a long runway ahead.

    By Sam Silverstein • Nov. 6, 2020
  • Amazon releases Dash Smart Shelf for consumers and small businesses.
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    Courtesy of Amazon
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    Amazon releases Dash Smart Shelf for consumers, small businesses

    The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.

    By Tatiana Walk-Morris • Nov. 5, 2020
  • Meditation app Calm spurs social buzz with CNN election night coverage
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    Courtesy of Calm
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    Meditation app Calm spurs social buzz by sponsoring CNN election alerts

    Amid heightened stress this year, Calm ramped up its advertising spend and landed at the top of health and fitness app category, Adweek reported.

    By • Nov. 5, 2020
  • Zynga words with friends
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    Retrieved from Zynga on April 28, 2020
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    Zynga revenue jumps 46% as engagement with mobile games grows

    The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.

    By • Nov. 5, 2020
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    Retrieved from Briggo on November 05, 2020
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    Coca-Cola buys coffee kiosk startup powered by mobile

    Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.

    By • Nov. 5, 2020
  • Customer uses Starbucks mobile app in drive-thru
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    Courtesy of Starbucks
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    Starbucks brews buzz for mobile ordering in new holiday campaign

    With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

    By • Nov. 5, 2020
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    Dior activates Snapchat e-commerce for new sneaker

    The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.

    By • Nov. 4, 2020
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    Candy Crush Saga
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    Activision Blizzard plans major push into mobile gaming

    The company behind hits like "Call of Duty" and "Overwatch" plans to bring all of its franchise to mobile over time, per a conference call with investors.

    By • Nov. 4, 2020
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    Carl Court/Getty Images
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    'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

    Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

    By • Nov. 4, 2020