Mobile: Page 53
-
Courtesy of Trolli
Trolli debuts video game to win over young consumers
Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy.
By Tatiana Walk-Morris • Oct. 12, 2020 -
YouTube expands shopping tools with video creators before holidays
A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.
By Robert Williams • Oct. 12, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Lifewtr on October 12, 2020
Lifewtr boosts digital gallery of Black art with Instagram contest
PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.
By Robert Williams • Oct. 12, 2020 -
Courtesy of 1800 Tequila
1800 Tequila immerses Snapchat users in AR artwork
With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.
By Robert Williams • Oct. 12, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video
Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.
By Peter Adams • Oct. 9, 2020 -
Retrieved from Snap on October 09, 2020
Snapchat turns London street into AR playground with Local Lenses
City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.
By Robert Williams • Oct. 9, 2020 -
Courtesy of Twitter
ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'
"Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.
By Robert Williams • Oct. 9, 2020 -
Courtesy of Oreo
Oreo supports LGBTQ pride with social giveaway of rainbow cookies
The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.
By Robert Williams • Oct. 9, 2020 -
5G phone sales nearly quintuple market share in US
Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.
By Robert Williams • Oct. 9, 2020 -
Permission granted by Uber Eats
Uber Eats revamp looks to improve restaurant discoverability
New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.
By Julie Littman • Oct. 8, 2020 -
Mondelez CFO redirecting travel, real estate funds to marketing
After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said.
By Jane Thier • Oct. 8, 2020 -
Courtesy of Orbit Gum
Orbit Gum matches with Tinder on chatbot to keep dating clean
Users of the dating app can respond to off-color messages with a video of comedian Chris Parnell asking them to "Keep It Clean."
By Robert Williams • Oct. 8, 2020 -
Retrieved from YinzCam on October 08, 2020
LA Chargers upgrade app with digital experiences as pandemic shifts fan expectations
Offerings like livestreamed games, AR and podcast content reflect how media consumption habits have adjusted to life without in-person attendance.
By Robert Williams • Oct. 8, 2020 -
Courtesy of Theraflu
Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities
The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.
By Robert Williams • Oct. 8, 2020 -
Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.
By Aaron Baar • Oct. 7, 2020 -
Courtesy of Nextdoor
Nextdoor teams with Uberall to boost local businesses' visibility
Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.
By Robert Williams • Oct. 7, 2020 -
Permission granted by Ocean Spray
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.
By Peter Adams • Oct. 7, 2020 -
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant
Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.
By Robert Williams • Oct. 7, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle continues tapping TikTok with trick shot challenge
Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.
By Robert Williams • Oct. 7, 2020 -
Retrieved from David's Bridal on October 06, 2020
David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.
By Tatiana Walk-Morris • Oct. 6, 2020 -
Courtesy of McDonald's
McDonald's continues celebrity menus with reggaeton star J Balvin
With drive-thru, digital and delivery as bright spots during an otherwise tough period, the chain continues to target young, digitally savvy diners.
By Aaron Baar • Oct. 6, 2020 -
Permission granted by Aspiration Bank
Financial apps see higher usage among customers in lockdown
As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.
By Robert Williams • Oct. 6, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Orbitz celebrates LGBTQ History month with virtual city tours
As the pandemic limits travel, the booking site enlisted influencers such as Lance Bass and Todrick Hall to share recommendations on Instagram.
By Robert Williams • Oct. 6, 2020
Previous
