Mobile: Page 53
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Courtesy of Morton Salt
Morton Salt pours out AR experience with major rebranding
The storied food brand created the experience for consumers who are spending more time making home-cooked meals.
By Robert Williams • Oct. 21, 2020 -
Pinterest joins brand-safety group to bolster position as a positive place for ads
As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.
By Robert Williams • Oct. 21, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Snap
Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic
Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Fifth Third Bank
Fifth Third urges shoppers to avoid splurging by 'blocking' product ads
Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Reese's
Reese's delivers trick-or-treating to fans with robotic door
With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Facebook
Adidas and Sephora test Facebook's integration of Messenger, Instagram
As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Bookful
Mattel brings iconic toy characters to life with AR-activated books
Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.
By Robert Williams • Oct. 20, 2020 -
Permission granted by Whisk
Kroger partners with Whisk to expand shoppable recipe base across 35 states
The grocer is now integrated into Whisk's platforms, Samsung smart appliances and third-party sites, letting customers shop ingredients for delivery or pickup.
By Catherine Douglas Moran • Oct. 19, 2020 -
Courtesy of Carter's
Carter's eyes millennial parents with Santagram video greetings on Cameo
As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.
By Robert Williams • Oct. 19, 2020 -
Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch
Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.
By Robert Williams • Oct. 19, 2020 -
Patrón 'backs the bar' with benefit concert on Instagram Live
The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.
By Robert Williams • Oct. 19, 2020 -
Opinion
OTT and mobile marketing: How can we measure results?
Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.
By Gijsbert Pols • Oct. 19, 2020 -
Uber plans OOH ad network expansion to Chicago, LA in Q4
Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.
By Natalie Black (Koltun) • Oct. 16, 2020 -
Google expands visual search in latest shopping push
Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.
By Robert Williams • Oct. 16, 2020 -
Courtesy of Manscaped
Manscaped kicks off 'Field Goal Challenge' game in 49ers app
The marketer of "below-the-belt" grooming products for men is challenging fans stuck at home to kick as many virtual field goals as possible in 30 seconds.
By Robert Williams • Oct. 16, 2020 -
Courtesy of Audiomob
Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game
Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.
By Robert Williams • Oct. 16, 2020 -
Courtesy of TikTok
Deep DiveTikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.
By Peter Adams • Oct. 16, 2020 -
57% of younger adults ramp up smartphone use to stream video, study says
The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.
By Robert Williams • Oct. 15, 2020 -
Courtesy of Mucinex
Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube
Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.
By Robert Williams • Oct. 15, 2020 -
TikTok looks to assure advertisers of brand safety as scrutiny persists
Partnering with content ratings provider OpenSlate is the app's latest effort to make itself appealing to marketers as it faces the threat of a ban.
By Robert Williams • Oct. 15, 2020 -
Courtesy of Fisher-Price
Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend
Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.
By Robert Williams • Oct. 15, 2020 -
Retrieved from Perfect Corp. on October 14, 2020
Allure designs holiday shopping issue around virtual try-on experiences
Working with Perfect Corp., the publisher created an "Ultimate Guide to Shopping" that uses QR codes and AR to align with a season set to skew toward mobile.
By Robert Williams • Oct. 14, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds
The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.
By Robert Williams • Oct. 14, 2020 -
Courtesy of Abercrombie & Fitch
Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries
Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.
By Robert Williams • Oct. 14, 2020 -
Courtesy of Apple
Apple touts 'new era' of 5G technology with iPhone 12
The long-awaited introduction of a 5G iPhone came the same day Verizon expanded its 5G service, a pair of moves that should open the technology to more consumers.
By Robert Williams • Oct. 14, 2020
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