Mobile: Page 52

  • A GameStop storefront in a mall
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    Cara Salpini/Marketing Dive
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    GameStop gamifies store visits with 'Pokémon Go' activation

    Stores will become in-game destinations for players, encouraging them to visit as the pandemic continues to hurt foot traffic ahead of the holidays.

    By • Nov. 10, 2020
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    Courtesy of Spotify
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    Spotify promotes diversity with annotated playlist series

    To celebrate BIPOC voices, the streaming platform will offer playlists curated by creators who also tell personal stories and speak about social issues.

    By • Nov. 9, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Flickr user Buxtrosion
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    Walmart teams with Ibotta to offer free Thanksgiving dinners

    Butterball, Campbell Soup and Coca-Cola are also participating in the rewards app's push to provide holiday meals to families struggling amid the pandemic.

    By • Nov. 9, 2020
  • Arby's unveils special menu item inspired by viral TikTok posts
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    Courtesy of Arby's
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    Arby's flips viral TikTok videos into special menu item

    Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

    By • Nov. 9, 2020
  • TikTok UK ad campaign retrieved by Mobile Marketer on Nov. 6, 2020
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    Retrieved from TikTok on November 06, 2020
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    TikTok touts educational content in UK campaign

    The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

    By • Nov. 6, 2020
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    Courtesy of Snap
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    Snapchat educates marketers about DR tools that drive revenue growth

    Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

    By • Nov. 6, 2020
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    Retrieved from L'Oreal on November 06, 2020
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    L'Oréal offers first line of virtual makeup for social media, video calls

    As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

    By • Nov. 6, 2020
  • Red Bull stages virtual Rubik's Cube competition on Twitch
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    Courtesy of Rubik's Cube
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    Red Bull stages virtual Rubik's Cube competition on Twitch

    Amid a pandemic-related resurgence in interest, a new connected cube helps smartphone users test their skills against others.

    By • Nov. 6, 2020
  • Uber Grocery
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    Courtesy of Uber
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    Uber scales up grocery business as delivery operations overtake ride sharing

    The company is taking in orders globally at a $1 billion annual clip and sees a long runway ahead.

    By Sam Silverstein • Nov. 6, 2020
  • Amazon releases Dash Smart Shelf for consumers and small businesses.
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    Courtesy of Amazon
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    Amazon releases Dash Smart Shelf for consumers, small businesses

    The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.

    By Tatiana Walk-Morris • Nov. 5, 2020
  • Meditation app Calm spurs social buzz with CNN election night coverage
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    Courtesy of Calm
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    Meditation app Calm spurs social buzz by sponsoring CNN election alerts

    Amid heightened stress this year, Calm ramped up its advertising spend and landed at the top of health and fitness app category, Adweek reported.

    By • Nov. 5, 2020
  • Zynga words with friends
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    Retrieved from Zynga on April 28, 2020
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    Zynga revenue jumps 46% as engagement with mobile games grows

    The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.

    By • Nov. 5, 2020
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    Retrieved from Briggo on November 05, 2020
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    Coca-Cola buys coffee kiosk startup powered by mobile

    Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.

    By • Nov. 5, 2020
  • Customer uses Starbucks mobile app in drive-thru
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    Courtesy of Starbucks
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    Starbucks brews buzz for mobile ordering in new holiday campaign

    With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

    By • Nov. 5, 2020
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    Dior activates Snapchat e-commerce for new sneaker

    The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.

    By • Nov. 4, 2020
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    Candy Crush Saga
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    Activision Blizzard plans major push into mobile gaming

    The company behind hits like "Call of Duty" and "Overwatch" plans to bring all of its franchise to mobile over time, per a conference call with investors.

    By • Nov. 4, 2020
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    Carl Court/Getty Images
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    'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

    Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

    By • Nov. 4, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
  • DoorDash and 2,000 grocery partners will waive delivery fees
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    Permission granted by DoorDash
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    DoorDash teams with NFL's Prince Amukamara to share drivers' stories

    A marketing push that highlights the benefits of delivery work comes as gig-economy apps wage an expensive election-season battle in California.

    By • Nov. 3, 2020
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    Courtesy of Red Bull
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    Red Bull takes annual dance competition to TikTok

    Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

    By • Nov. 3, 2020
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    Courtesy of Verizon
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    Verizon unveils 5G football experience in NFL app

    As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

    By • Nov. 2, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok creators prevail with favorable court ruling against ban

    Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns.

    By • Nov. 2, 2020
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Marketing Dive
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    Under Armour sells MyFitnessPal, shutters Endomondo in retreat from fitness apps

    While some fitness apps are growing during the pandemic, an increasingly crowded space means acquiring and retaining app users is getting harder.

    By • Nov. 2, 2020
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    Courtesy of Jordan Strauss for Wendy’s
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    Wendy's turns drive-thru into spooky Halloween experience

    For people not near the Los Angeles "scare-thru," the chain is running a coupon effort on Twitter to ramp up usage of its app and loyalty program.

    By Aaron Baar • Oct. 30, 2020
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    Courtesy of Apple
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    56% of marketers expect negative effect from Apple's privacy change, survey says

    Some marketers will shift their mobile media spending elsewhere due to the iPhone maker's plans to require apps to seek opt-in consent for IDFA.

    By • Oct. 30, 2020