Carter's eyes millennial parents with Santagram video greetings on Cameo

As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

By Robert Williams • Oct. 19, 2020

Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch

Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.

By Robert Williams • Oct. 19, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Patrón 'backs the bar' with benefit concert on Instagram Live

The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

By Robert Williams • Oct. 19, 2020

OTT and mobile marketing: How can we measure results?

Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.

By Gijsbert Pols • Oct. 19, 2020

Uber plans OOH ad network expansion to Chicago, LA in Q4

Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

By Natalie Black (Koltun) • Oct. 16, 2020

Google expands visual search in latest shopping push

Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

By Robert Williams • Oct. 16, 2020

Manscaped kicks off 'Field Goal Challenge' game in 49ers app

The marketer of "below-the-belt" grooming products for men is challenging fans stuck at home to kick as many virtual field goals as possible in 30 seconds.

By Robert Williams • Oct. 16, 2020

Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game

Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.

By Robert Williams • Oct. 16, 2020

TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

By Peter Adams • Oct. 16, 2020

57% of younger adults ramp up smartphone use to stream video, study says

The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.

By Robert Williams • Oct. 15, 2020

Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube

Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.

By Robert Williams • Oct. 15, 2020

TikTok looks to assure advertisers of brand safety as scrutiny persists

Partnering with content ratings provider OpenSlate is the app's latest effort to make itself appealing to marketers as it faces the threat of a ban.

By Robert Williams • Oct. 15, 2020

Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

By Robert Williams • Oct. 15, 2020

Allure designs holiday shopping issue around virtual try-on experiences

Working with Perfect Corp., the publisher created an "Ultimate Guide to Shopping" that uses QR codes and AR to align with a season set to skew toward mobile.

By Robert Williams • Oct. 14, 2020

TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

By Robert Williams • Oct. 14, 2020

Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries

Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.

By Robert Williams • Oct. 14, 2020

Apple touts 'new era' of 5G technology with iPhone 12

The long-awaited introduction of a 5G iPhone came the same day Verizon expanded its 5G service, a pair of moves that should open the technology to more consumers.

By Robert Williams • Oct. 14, 2020

Bud Light dials up seltzer sampling with at-home trials

After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.

By Natalie Black (Koltun) • Oct. 14, 2020

Lotrimin's social push urges voters to 'stand with confidence' at the polls

The campaign includes AR filters on Instagram and Snapchat that give people a way to show causes they support, such as social justice and healthcare.

By Robert Williams • Oct. 13, 2020

Wendy's coupon gets more valuable with each retweet

The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.

By Robert Williams • Updated Oct. 14, 2020

Amazon brings delivery boxes to life with AR Halloween activities

First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.

By Robert Williams • Oct. 13, 2020

P&G, Bank of America sponsor first virtual event by NowThis

The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.

By Robert Williams • Oct. 13, 2020

Kroger turns photos into recipes with AI-powered Twitter tool

Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

By Sam Silverstein • Oct. 13, 2020

Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.

By Peter Adams • Oct. 12, 2020

GoPuff raises $380M for expansion, names C-suite execs

Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.

By Robert Williams • Oct. 12, 2020