Mobile: Page 52
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Courtesy of Postmates
Postmates delivers TikTok-trendy treats in LA
The campaign highlights TikTok's power to drive culture, taps into higher interest in food delivery and helps small businesses during the pandemic.
By Robert Williams • Oct. 29, 2020 -
Courtesy of Estée Lauder
Estée Lauder lets Spotify listeners order samples on Google Home
The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals.
By Robert Williams • Oct. 29, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Shopify
TikTok broadens ad ecosystem with Shopify e-commerce partnership
As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.
By Robert Williams • Oct. 28, 2020 -
Retrieved from PRNewsfoto/Postmates on October 28, 2020
Postmates signals bigger retail ambitions with shopping service catered to local merchants
Debuting ahead of the holidays, a new "Shop" tab shows a selection of items that users can order for delivery, in-store pickup or curbside pickup.
By Robert Williams • Oct. 28, 2020 -
Courtesy of Snap
New York Times activates its first Snapchat AR Lens as election looms
An extension of the publisher's "The Truth is Essential" campaign, the lens looks to reach young voters with one of the app's most popular features.
By Robert Williams • Oct. 28, 2020 -
Courtesy of Mondelez
Brands have some new tricks up their sleeves this Halloween
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
Oct. 28, 2020 -
Courtesy of Chowbotics
Chowbotics adds contactless ordering feature to salad-making robot
Customers can scan a QR code on the "Sally" machine with their smartphone to select their choices and activate salad preparation.
By Sam Silverstein • Oct. 27, 2020 -
Courtesy of LG Electronics USA
LG TV launches Shop Time app featuring QVC, HSN
The new app lets the retailers connect with LG's audience and explore the concept of purchasing through livestreams on smart TVs.
By Tatiana Walk-Morris • Oct. 27, 2020 -
Courtesy of Restaurant Brands International
Burger King parent to modernize 10K drive-thrus by 2022
Restaurant Brands International will add more than 40,000 digital screens to Burger King and Tim Hortons, providing predictive tech, contactless payment and loyalty program integration.
By Julie Littman • Oct. 27, 2020 -
Courtesy of Stacy's Pita Chips
Stacy's Pita Chips links to women's business directory with QR codes
The Frito-Lay snack brand's packaging becomes a gateway to geotargeted content as people wish it were easier to support female-founded businesses.
By Robert Williams • Oct. 27, 2020 -
Ketel One readies Instagram happy hour for end of daylight saving time
The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.
By Robert Williams • Oct. 27, 2020 -
Courtesy of Lightlife
Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh
A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.
By Robert Williams • Oct. 27, 2020 -
Retrieved from Chipotle Mexican Grill, Inc. on October 26, 2020
Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability
The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.
By Peter Adams • Oct. 26, 2020 -
IHeartMedia buys Voxnest to expand programmatic ads in podcasts
The deal will help give marketers a bigger selection of targeted ad inventory among its podcasts, which notch 251 million downloads per month.
By Robert Williams • Oct. 26, 2020 -
Courtesy of Kraft Heinz
Heinz challenges TikTok users to make Halloween transformations with ketchup
Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.
By Robert Williams • Oct. 26, 2020 -
Courtesy of Burger King
Burger King dares customers to visit abandoned rival locations
Ahead of Halloween, the chain will send an offer code to app users who visit "scary places" — former locations of competitors like McDonald's and Wendy's.
By Robert Williams • Oct. 26, 2020 -
Permission granted by DoorDash
DoorDash puts voter education in the spotlight on Instagram Live
With heightened confusion around how to vote during the pandemic, the app is working to answer followers' questions while pushing its delivery services for Election Day.
By Robert Williams • Oct. 23, 2020 -
Retrieved from WhatsApp on October 23, 2020
WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses
As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.
By Robert Williams • Oct. 23, 2020 -
Snapchat extends visual search to food and wine labels
Marketers of packaged food and wine can provide extra information to in-store shoppers seeking nutrition details, price comparisons or tasting notes.
By Robert Williams • Oct. 23, 2020 -
App Annie: Shopping, finance apps show strongest growth among Gen Z
TikTok and Snapchat were the most over-indexed apps among the age group in nine out of 10 markets worldwide.
By Robert Williams • Oct. 22, 2020 -
Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
LG cooks up celebrity-packed 'Homestyle' video series for the holidays
Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.
By Robert Williams • Oct. 22, 2020 -
Permission granted by Quibi
Deep DiveQuibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand
While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.
By Peter Adams • Oct. 22, 2020 -
Courtesy of Amazon
Amazon solicits customer receipts in data collection program
The company is using its new Amazon Shopper Panel to learn more about how consumers spend their money outside its own ecosystem.
By Tatiana Walk-Morris and Cara Salpini • Oct. 22, 2020 -
Retrieved from McDonald's on October 22, 2020
McDonald's scares up AR experience for Halloween
Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.
By Robert Williams • Oct. 22, 2020 -
Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds
A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.
By Robert Williams • Oct. 21, 2020
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