Colgate teams with Headspace on meditation series for toothbrush app

"Mindful Moments" content fits with the app's broader goal of getting people to practice good dental habits by gamifying mundane routines like brushing teeth.

By Robert Williams • Dec. 3, 2020

Pepsi brings virtual hip-hop contest to Triller

The soda giant is one of the most substantial brands to advertise on the TikTok rival so far.

By Robert Williams • Dec. 3, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Mobile gaming surges as pandemic drives 45% jump in app installs

Game developers ramped up their marketing efforts this year, boosting app installs attributed to advertisements by 69%.

By Robert Williams • Dec. 2, 2020

Spotify highlights 'gratitude, resilience' with 2020 Wrapped campaign

The annual end-of-year effort showcases how music and podcasts have kept people entertained and informed during a tumultuous year.

By Robert Williams • Dec. 2, 2020

Gucci perfume opens Snapchat portal to virtual 'garden of dreams'

After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly.

By Robert Williams • Dec. 2, 2020

Shopping apps hit record 2.8M installs on Black Friday: report

Companies spread out deals in the weeks leading up to Black Friday, resulting in a "surge" of first-time installs of retail apps.

By Tatiana Walk-Morris • Dec. 1, 2020

Smartphone sales fell 5.7% in Q3, an improvement from Q2's 20% plunge

Pandemic-related uncertainties led many consumers to curtail nonessential spending, while delays in upgrades to 5G also dampened sales, Gartner found.

By Robert Williams • Dec. 1, 2020

Facebook buys omnichannel customer service startup Kustomer for reported $1B

Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.

By Robert Williams • Dec. 1, 2020

Diageo promotes moderation, sustainability with Instagram AR lens

Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.

By Robert Williams • Dec. 1, 2020

McDonald's gives away McRibs to fans who shave their beards

The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.

By Robert Williams • Dec. 1, 2020

TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart

The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.

By Robert Williams • Nov. 30, 2020

Facebook reportedly offers ad credits after disclosing bug in conversion lift tool

The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.

By Robert Williams • Nov. 30, 2020

Smartphone shopping surged 25% to $3.6B on Black Friday, study finds

Mobile made up 40% of the day's overall online spending, while in-store and curbside pickup increased as consumers avoided in-store shopping.

By Robert Williams • Nov. 30, 2020

Winners and losers of Black Friday 2020

Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape.

By Ben Unglesbee • Nov. 28, 2020

Michelob Ultra promotes inclusion with #GiftofGolf social sweepstakes

As presenting sponsor of the celeb-led "Match 3" broadcast, the beer brand seeks to make golf more accessible to people who have been dissuaded by "outdated traditions and high cost of entry."

By Robert Williams • Nov. 25, 2020

Instagram adds FAQ feature in chats for businesses, creators

The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.

By Robert Williams • Nov. 25, 2020

Mobile Marketer merges with Marketing Dive

Starting the week of Dec. 7, subscribers will receive the same timely coverage of the latest developments in mobile via the new Marketing Dive: Mobile weekly newsletter.

By Chantal Tode • Nov. 24, 2020

Snapchat distributes $1M a day to video creators of new TikTok clone

The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.

By Robert Williams • Nov. 24, 2020

Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival

Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.

By Robert Williams • Updated Nov. 25, 2020

HBO teams with Verizon on AR ads for 'His Dark Materials'

Both companies have been putting a big focus on AR of late as research underscores the tech's potential in the entertainment category.

By Robert Williams • Nov. 24, 2020

TJX retailers bring carols to Instagram Reels for holiday campaign

In an effort to raise money for Feeding America, the brands have tapped artists including Meghan Trainor and Brandy to encourage consumers to participate.

By Tatiana Walk-Morris • Nov. 23, 2020

ESPN touts mobile sports content with app-focused campaign

A 60-second spot debuted during last night's American Music Awards to show the breadth of ESPN content that mobile users can experience in the app.

By Robert Williams • Nov. 23, 2020

Old Spice looks to create world's longest-lasting white elephant game on social

Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV.

By Tatiana Walk-Morris • Nov. 23, 2020

Jersey Mike's tests Twitch's interactive multiplayer ads

The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.

By Robert Williams • Nov. 23, 2020

Walmart boosts shoppable videos with Tastemade cooking shows

Tastemade's "Struggle Meals" series lets viewers text an on-screen number to add suggested ingredients to a virtual shopping cart.

By Robert Williams • Nov. 23, 2020