WW pumps up app-based membership with podcasts, virtual experiences

The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.

By Chris Kelly • Jan. 7, 2021

Consumers spent over $100B on mobile apps in 2020, study finds

TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower.

By Tatiana Walk-Morris • Jan. 7, 2021

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook: 35% of gaming newcomers prefer ad-supported monetization model

A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.

By Peter Adams • Jan. 7, 2021

EBay targets mobile shoppers with AR 'Santa Sneaker Drop' sweepstakes

The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.

By Robert Williams • Dec. 23, 2020

Burger King sends customers $1 via Venmo to push new value menu

A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.

By Peter Adams • Dec. 21, 2020

Snap teams with Unity to expand ad reach on mobile games

Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.

By Robert Williams • Dec. 18, 2020

Triller matures as marketing platform with NYX virtual pop-up shop

Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.

By Robert Williams • Dec. 17, 2020

Facebook reportedly developing Cameo copy to key into custom celeb video boom

The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.

By Peter Adams • Dec. 17, 2020

Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream

A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.

By Peter Adams • Dec. 17, 2020

Uber now lets businesses offer branded vouchers for rides, meals

Companies can offer vouchers that show their logo, giving them a way to create branded experiences that serve as another touch point with customers.

By Robert Williams • Dec. 15, 2020

Reddit acquires TikTok rival Dubsmash as video vision comes into focus

While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.

By Peter Adams • Dec. 14, 2020

49% of podcast fans approve of ads, but volume concerns grow

More than one-third of respondents think podcasts carry too many ads, though a new report found no meaningful change in ad-skipping behavior.

By Peter Adams • Dec. 10, 2020

App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile

As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.

By Chris Kelly • Dec. 10, 2020

Tastemade feasts on shoppable video as mobile viewership grows

Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.

By Robert Williams • Dec. 10, 2020

Facebook antitrust cases could accelerate power balance shift for social media

A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.

By Peter Adams • Dec. 10, 2020

App advertising on iOS 14: How to secure user opt-in

Make sure your company is ready for iOS 14 and learn the best methods for securing user opt-in.

Dec. 10, 2020

The Marketing Dive Awards for 2020

From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.

By Marketing Dive Team • Dec. 9, 2020

TikTok regular E.l.f. turns to Triller to debut branded holiday album

The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.

By Peter Adams • Dec. 8, 2020

Wendy's teams with Uber Eats on customized menus for Twitch gamers

The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.

By Robert Williams • Dec. 8, 2020

Marketing Dive integrates Mobile Marketer into its expanding industry coverage

A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.

By Chantal Tode • Dec. 7, 2020

Pandora's multichannel holiday push reaches across NBA and 'Elf'

Featuring musician Sia, the "Holiday Hits Different" campaign includes TV, out-of-home and digital ads.

By Robert Williams • Dec. 7, 2020

Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts

The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.

By Robert Williams • Dec. 4, 2020

Tums bids farewell to 2020 with early New Year's countdown on TikTok

GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.

By Robert Williams • Dec. 4, 2020

Hyundai's Genesis, Tastemade and Amazon rev up shoppable cooking show

In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.

By Robert Williams • Dec. 4, 2020

Ferrero Rocher asks fans to share in 'golden transformation' for reimagined holidays

An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic.

By Robert Williams • Dec. 3, 2020