Mobile: Page 50
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Courtesy of Reebok
Reebok reveals Cardi B footwear in Spotify soundboard experience
The "B Unexplainable" experience in Spotify's desktop app lets users of its free service mix 40-second beats that include the rapper's catchphrases.
By Robert Williams • Nov. 18, 2020 -
Courtesy of Anne Klein
Facebook debuts shoppable livestreams with Anne Klein
The social network kicked off a four-part "Celebrate the Holidays" series of live shopping events with the fashion company.
By Tatiana Walk-Morris • Nov. 17, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion
How sonic branding could ease voice commerce security concerns
Applying audio strategically can augment how consumers engage with retail, providing more immersive experiences that foster trust, writes Eric Seay of Audio UX.
By Eric Seay • Nov. 17, 2020 -
Apple's mobile identifiers targeted in European privacy complaints
The company faces a formidable legal opponent in Max Schrems, a privacy activist who rose to fame with complaints against Facebook that resulted in a 2015 landmark ruling.
By Robert Williams • Nov. 17, 2020 -
Gap, H&M open mobile storefronts on Group Nine's new Swipe.Shop platform
The publisher of NowThis and Thrillist will provide 20 million impressions' worth of free ad space to 10 small businesses affected by the pandemic.
By Robert Williams • Nov. 17, 2020 -
Sonic Drive-In's RCS test boosts app downloads 5x over MMS
Side-by-side tests of two messaging technologies found the upgraded rich communications services can spur better results through more engaging tools.
By Robert Williams • Nov. 17, 2020 -
Retrieved from TikTok on November 16, 2020
Home improvement retailer Wickes taps TikTok influencers in UK
Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.
By Robert Williams • Nov. 16, 2020 -
Courtesy of Hyundai
Hyundai touts Elantra with virtual hometown tours on Spotify
"My City Unlocked" aims to immerse music fans in a multimedia experience that's part travelogue, part curated playlist and part podcast.
By Robert Williams • Nov. 16, 2020 -
Courtesy of Holler
Stella Artois applies Venmo stickers to aid culinary industry
In partnership with Holler, the AB InBev brand gives Venmo users a way to support the James Beard Foundation as they make payments on the app.
By Robert Williams • Nov. 16, 2020 -
Courtesy of Uber
Chipotle teams with Uber Eats, Hinge for 'cuffing season' menu
Targeting singles seeking a relationship for winter, the campaign gives customers a chance to receive dating tips from comedian Rebel Wilson.
By Robert Williams • Nov. 13, 2020 -
Courtesy of Facebook
Instagram, Messenger copy Snapchat with new vanish mode
In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.
By Robert Williams • Nov. 13, 2020 -
Courtesy of Kroger
Why grocery giant Kroger made the leap into mobile game advertising
A customer shift to mobile and concerns around a contentious election helped push the chain into a market with a surprisingly strong audience match.
By Peter Adams • Nov. 13, 2020 -
Courtesy of Leesa
Leesa Sleep's social challenge asks people to go bedless for charity
The DTC mattress brand is urging people to share their experience of sleeping without a bed for a night to raise awareness and funds for kids.
By Robert Williams • Nov. 12, 2020 -
App Annie: Mobile ad spending will rise 20% as at-home becomes new normal
Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.
By Robert Williams • Nov. 12, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra offers runners a chance to star in commercial
The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.
By Robert Williams • Nov. 12, 2020 -
Courtesy of HBO
HBO releases AR wellness app for 'His Dark Materials' season premiere
As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.
By Robert Williams • Nov. 11, 2020 -
Twitter launches carousel ads to drive web traffic, app installs
App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.
By Robert Williams • Nov. 11, 2020 -
Spotify grows podcasting ambitions with audio ad company acquisition
The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.
By Robert Williams • Nov. 11, 2020 -
Courtesy of Verishop
Verishop reworks app for social shopping
A new approach to shopping is playing out on Instagram and Pinterest, with browsing photos and videos online as the modern version of window shopping.
By Tatiana Walk-Morris • Nov. 10, 2020 -
Retrieved from USAA on November 10, 2020
USAA unveils #HonorThroughAction social challenge for Veterans Day
A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.
By Robert Williams • Nov. 10, 2020 -
Retrieved from Kashi Canada on November 10, 2020
Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness
The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.
By Robert Williams • Nov. 10, 2020 -
Cara Salpini/Marketing Dive
GameStop gamifies store visits with 'Pokémon Go' activation
Stores will become in-game destinations for players, encouraging them to visit as the pandemic continues to hurt foot traffic ahead of the holidays.
By Robert Williams • Nov. 10, 2020 -
Courtesy of Spotify
Spotify promotes diversity with annotated playlist series
To celebrate BIPOC voices, the streaming platform will offer playlists curated by creators who also tell personal stories and speak about social issues.
By Robert Williams • Nov. 9, 2020 -
Walmart teams with Ibotta to offer free Thanksgiving dinners
Butterball, Campbell Soup and Coca-Cola are also participating in the rewards app's push to provide holiday meals to families struggling amid the pandemic.
By Robert Williams • Nov. 9, 2020 -
Courtesy of Arby's
Arby's flips viral TikTok videos into special menu item
Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.
By Robert Williams • Nov. 9, 2020
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