Jack in the Box duets with Jason Derulo on virtual restaurant brand

CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.

By Chris Kelly • June 14, 2021

Chipotle airs first national TV ad starring athlete as hype around Olympics builds

A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.

By Peter Adams • June 14, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Gatorade courts student athletes with Hudl video series

By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.

By Robert Williams • June 10, 2021

Google tightens Android policies, shrinking already-limited mobile ad tracking

The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile.

By Asa Hiken • June 10, 2021

Instagram debuts tool to help creators earn commission on purchases

The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.

By Tatiana Walk-Morris • June 10, 2021

Billie rewrites classic fairy tales for Pride on Instagram

The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.

By Natalie Black (Koltun) • June 10, 2021

Apple doubles down on privacy, further complicating tracking and targeting

Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.

By Chris Kelly • June 10, 2021

Domino's revived Noid hops on NFT trend

The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.

By Chris Kelly • June 8, 2021

Colgate extends wellness push for Hum app with Obé Fitness deal

The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.

By Natalie Black (Koltun) • June 8, 2021

Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride

Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.

By Chris Kelly • June 8, 2021

Heinz, Burger King reward Waze users driving at the speed of ketchup

Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper.

By Natalie Black (Koltun) • June 7, 2021

Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt

The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird.

By Peter Adams • June 4, 2021

Kate Spade tests TikTok with cheery summer campaign

New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.

By Natalie Black (Koltun) • June 3, 2021

Snap prioritizes creators with AR-equipped smart glasses

Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.

By Robert Williams • June 3, 2021

HBO Max dishes on 'Gossip Girl' via Community text app

Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show.

By Asa Hiken • June 3, 2021

AR's role in shopping poised to swell in next 5 years, Publicis and Snap find

Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.

By Natalie Black (Koltun) • May 27, 2021

Location-based ads can rebound despite Apple's privacy changes

As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence.

By Robert Williams • May 27, 2021

Heineken deploys mobile ads on Waze to discourage drunken driving

The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.

By Asa Hiken • May 27, 2021

McDonald's hypes BTS menu collab with in-app content, merch drop

Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app.

By Peter Adams • May 26, 2021

Afterpay leverages e-commerce success and Rebel Wilson in first global campaign

The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.

By Asa Hiken • May 25, 2021

TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker

A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends.

By Peter Adams • May 24, 2021

How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.

By Chris Kelly • May 21, 2021

Poshmark, Snap team up on social shopping experience

The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.

By Tatiana Walk-Morris • May 20, 2021

Car brands embrace buzzy mobile media to reach millennial cord-cutters

The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.

By Robert Williams • May 20, 2021

Google boosts e-commerce push with new tech, Shopify partnership

New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.

By Asa Hiken • May 20, 2021