Mobile: Page 49
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Courtesy of Holler
Stella Artois applies Venmo stickers to aid culinary industry
In partnership with Holler, the AB InBev brand gives Venmo users a way to support the James Beard Foundation as they make payments on the app.
By Robert Williams • Nov. 16, 2020 -
Courtesy of Uber
Chipotle teams with Uber Eats, Hinge for 'cuffing season' menu
Targeting singles seeking a relationship for winter, the campaign gives customers a chance to receive dating tips from comedian Rebel Wilson.
By Robert Williams • Nov. 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Facebook
Instagram, Messenger copy Snapchat with new vanish mode
In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.
By Robert Williams • Nov. 13, 2020 -
Courtesy of Kroger
Why grocery giant Kroger made the leap into mobile game advertising
A customer shift to mobile and concerns around a contentious election helped push the chain into a market with a surprisingly strong audience match.
By Peter Adams • Nov. 13, 2020 -
Courtesy of Leesa
Leesa Sleep's social challenge asks people to go bedless for charity
The DTC mattress brand is urging people to share their experience of sleeping without a bed for a night to raise awareness and funds for kids.
By Robert Williams • Nov. 12, 2020 -
App Annie: Mobile ad spending will rise 20% as at-home becomes new normal
Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.
By Robert Williams • Nov. 12, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra offers runners a chance to star in commercial
The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.
By Robert Williams • Nov. 12, 2020 -
Courtesy of HBO
HBO releases AR wellness app for 'His Dark Materials' season premiere
As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.
By Robert Williams • Nov. 11, 2020 -
Twitter launches carousel ads to drive web traffic, app installs
App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.
By Robert Williams • Nov. 11, 2020 -
Spotify grows podcasting ambitions with audio ad company acquisition
The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.
By Robert Williams • Nov. 11, 2020 -
Courtesy of Verishop
Verishop reworks app for social shopping
A new approach to shopping is playing out on Instagram and Pinterest, with browsing photos and videos online as the modern version of window shopping.
By Tatiana Walk-Morris • Nov. 10, 2020 -
Retrieved from USAA on November 10, 2020
USAA unveils #HonorThroughAction social challenge for Veterans Day
A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.
By Robert Williams • Nov. 10, 2020 -
Retrieved from Kashi Canada on November 10, 2020
Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness
The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.
By Robert Williams • Nov. 10, 2020 -
Cara Salpini/Marketing Dive
GameStop gamifies store visits with 'Pokémon Go' activation
Stores will become in-game destinations for players, encouraging them to visit as the pandemic continues to hurt foot traffic ahead of the holidays.
By Robert Williams • Nov. 10, 2020 -
Courtesy of Spotify
Spotify promotes diversity with annotated playlist series
To celebrate BIPOC voices, the streaming platform will offer playlists curated by creators who also tell personal stories and speak about social issues.
By Robert Williams • Nov. 9, 2020 -
Walmart teams with Ibotta to offer free Thanksgiving dinners
Butterball, Campbell Soup and Coca-Cola are also participating in the rewards app's push to provide holiday meals to families struggling amid the pandemic.
By Robert Williams • Nov. 9, 2020 -
Courtesy of Arby's
Arby's flips viral TikTok videos into special menu item
Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.
By Robert Williams • Nov. 9, 2020 -
Retrieved from TikTok on November 06, 2020
TikTok touts educational content in UK campaign
The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.
By Robert Williams • Nov. 6, 2020 -
Courtesy of Snap
Snapchat educates marketers about DR tools that drive revenue growth
Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.
By Robert Williams • Nov. 6, 2020 -
Retrieved from L'Oreal on November 06, 2020
L'Oréal offers first line of virtual makeup for social media, video calls
As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.
By Robert Williams • Nov. 6, 2020 -
Courtesy of Rubik's Cube
Red Bull stages virtual Rubik's Cube competition on Twitch
Amid a pandemic-related resurgence in interest, a new connected cube helps smartphone users test their skills against others.
By Robert Williams • Nov. 6, 2020 -
Courtesy of Uber
Uber scales up grocery business as delivery operations overtake ride sharing
The company is taking in orders globally at a $1 billion annual clip and sees a long runway ahead.
By Sam Silverstein • Nov. 6, 2020 -
Courtesy of Amazon
Amazon releases Dash Smart Shelf for consumers, small businesses
The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.
By Tatiana Walk-Morris • Nov. 5, 2020 -
Courtesy of Calm
Meditation app Calm spurs social buzz by sponsoring CNN election alerts
Amid heightened stress this year, Calm ramped up its advertising spend and landed at the top of health and fitness app category, Adweek reported.
By Robert Williams • Nov. 5, 2020 -
Retrieved from Zynga on April 28, 2020
Zynga revenue jumps 46% as engagement with mobile games grows
The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.
By Robert Williams • Nov. 5, 2020
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