Mobile: Page 49
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Courtesy of PepsiCo Beverages North America
Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game
Zion Shoots. You Score. recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations.
By Peter Adams • Updated April 5, 2021 -
Courtesy of The Clorox Company
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes.
By Chris Kelly • April 1, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Angi
Mobile app is home base as Angie's List rebrands to Angi
The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices.
By Robert Williams • April 1, 2021 -
Retrieved from Locker Room on March 30, 2021
Spotify acquires Betty Labs in bet on live audio app Locker Room
As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.
By Chris Kelly • March 31, 2021 -
Retrieved from Google.
Albertsons partners with Google to boost online shopping convenience
The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.
By Jeff Wells • March 30, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Frito-Lay
Tostitos spices up celeb-backed effort with Snapchat AR lens
Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.
By Robert Williams • March 26, 2021 -
Mint released a video as part of its campaign. The image was retrieved from its video on March 25, 2020.
ColumnCampaign Trail: Intuit's Mint defies money taboos to celebrate small wins
Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort grew Mint's TikTok following from 0 to 11,300 and snagged nearly 33 million impressions.
By Natalie Black (Koltun) • March 26, 2021 -
Courtesy of Tinder
Tinder, Lyft pair up to help 'post-lockdown daters'
As vaccines roll out and consumers return to pre-pandemic activities, Tinder members can gift a Lyft ride through the dating app.
By Chris Kelly • March 25, 2021 -
ByteDance acquires mobile game developer Moonton in deal reportedly valued at $4B
The TikTok owner is moving to scale up its games business as deal-making activity in the mobile category continues to gain traction.
By Peter Adams • March 25, 2021 -
Courtesy of Perfect Corp.
Perfect Corp, Mineral Fusion partner for virtual beauty try-on in Whole Foods
Using their smartphones, shoppers can scan QR codes on in-store displays to virtually test out the cosmetics.
By Tatiana Walk-Morris • March 25, 2021 -
Retrieved from Vita Coco on March 25, 2021
How Vita Coco turns social listening into TikTok fandom
The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.
By Robert Williams • March 25, 2021 -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021 -
Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
As it looks to transform its business on a faster timetable, the owner of KFC and Taco Bell makes its second tech acquisition in a month.
By Peter Adams • March 24, 2021 -
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Whole Foods Market
Whole Foods pairs with meditation app Headspace on IGTV series
"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.
By Robert Williams • March 19, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021 -
Snap buys sizing tech company in latest bid to grow e-commerce
Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia.
By Tatiana Walk-Morris • March 18, 2021 -
Permission granted by Lay's
Lay's sends soccer fans personalized messages from star Messi using AI
An activation manipulates the athlete's lip movements and syncs them with audio in real time, emulating a custom video like those found on Cameo.
By Peter Adams • March 18, 2021 -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Courtesy of White Castle
White Castle teams with Coke on AR-powered collector's cups
Customers can scan the comic book-inspired artwork on the cups to see immersive mobile content that honors the chain's 100th birthday.
By Robert Williams • March 17, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.
By Chris Kelly • March 16, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch backs sports talk show on free video streamer Ficto
Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks.
By Robert Williams • March 16, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Deep Dive
Clip or click? How the pandemic has changed the print vs. digital coupon debate
While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward.
By Shane Schick • March 15, 2021
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