Mobile: Page 62


  • Apple acquires VR startup focused on virtual avatars for videoconferencing

    As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.

    By Aug. 26, 2020
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    Courtesy of Facebook
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    Facebook adds shopping section, expands Instagram checkout

    The social network also introduced a “live shopping” feature to let merchants livestream a browsing session to potential customers.

    By Aug. 26, 2020
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Lowe's hits the runway with fashion show live streams, curated home decor
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    Courtesy of Lowe’s
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    Lowe’s hits the runway with fashion show streams, curated home decor

    The New York Fashion Week tie-in suggests how new Lowe’s CMO Marisa Thalberg might boost the brand’s lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

    By Aug. 26, 2020
  • MLB lets fans ask Google Assistant about favorite teams

    Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.

    By Aug. 26, 2020
  • Opinion

    Social is not a shortcut

    Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood’s Vanessa Zucker and Mamou Kilambi write.

    By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020
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    Courtesy of Spotify
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    Spotify inks deal for ‘League of Legends’ podcasts

    The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.

    By Aug. 25, 2020
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    Retrieved from Ogilvy on August 25, 2020
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    Burger King angers Twitch streamers with stunt campaign

    The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.

    By Aug. 25, 2020
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    Courtesy of Patron
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    Patrón sells connected ‘smart coasters’ for margarita perfectionists

    Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.

    By Aug. 25, 2020
  • Panera adds mobile ordering through Google

    Guests can browse for and order curbside pickup or delivery through Google Search, Maps and Assistant. It’s also offering contactless payment methods. 

    By Julie Littman • Aug. 25, 2020
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    Courtesy of Ntwrk
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    TikTok unveils first shoppable livestream with Ntwrk

    The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.

    By Aug. 24, 2020
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    Courtesy of PepsiCo
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    Lay’s delivers ‘flavor trip’ on social for travel-starved fans

    In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.

    By Aug. 24, 2020
  • Fitness apps see 67% jump in installs during pandemic

    A 61% jump in user sessions in July comes as reports suggest Apple is developing a subscription service for fitness classes that would compete with Nike and Peloton. 

    By Aug. 21, 2020
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    Courtesy of Tecate
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    Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

    The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

    By Aug. 21, 2020
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    Courtesy of Verizon
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    Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament

    The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.

    By Aug. 21, 2020
  • Mobile ad spend jumps 71% amid pandemic recovery

    In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.

    By Aug. 21, 2020
  • DoorDash and 2,000 grocery partners will waive delivery fees
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    Permission granted by DoorDash
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    DoorDash adds grocery delivery to its app as last-mile battle intensifies

    The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart. 

    By Jeff Wells • Aug. 21, 2020
  • Video impressions rose 40% on CTV platforms in Q2, study says

    The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

    By Dianna Christie • Aug. 21, 2020
  • Camden Town Brewery airs QR-powered 'drinkable' TV ad
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    Courtesy of Camden Town Brewery
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    Camden Town Brewery airs QR-powered ‘drinkable’ TV ad

    The ad promises an easy way to order home delivery for viewers who may be self-isolating instead of venturing out to pubs during the pandemic.

    By Aug. 20, 2020
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    Retrieved from 4D Sight on August 20, 2020
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    Activision embeds AI-powered ads in Call of Duty League videos

    The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.

    By Aug. 20, 2020
  • Colgate targets millennials in launch of DTC smart electric toothbrush
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    Courtesy of Colgate
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    Colgate targets millennials with launch of DTC smart toothbrush

    Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.

    By Graham Vyse • Aug. 20, 2020
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    Courtesy of iHeartRadio
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    P&G teams with iHeartRadio on podcast profiling diverse women

    “Seneca’s 100 Women to Hear” marks the 100th anniversary of the 19th Amendment granting American women the right to vote.

    By Aug. 20, 2020
  • Taco Bell mobile store
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    Retrieved from Taco Bell on August 20, 2020
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    Taco Bell is launching a mobile-focused, double drive-thru model in 2021

    The QSR’s new concept will feature a smaller footprint, a priority pickup lane for diners who order via its app and “bellhops” that will offer tablet ordering at the drive-thru and curbside pickup areas. 

    By Emma Liem Beckett • Aug. 20, 2020
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    Courtesy of TikTok
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    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, “It Starts on TikTok” shows how people use the app for entertainment and creative expression.

    By Aug. 20, 2020
  • Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle’s possible bid for TikTok’s U.S. operations. 

    By Aug. 19, 2020
  • Cheerios sponsors NowThis kid-focused news brand
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    Retrieved from Now This Kids on August 19, 2020
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    Cheerios sponsors NowThis’ kid-focused news brand

    With video, podcasts and newsletters, the companies aim to reach children and their millennial parents with brand-safe content focused on positive themes.

    By Aug. 19, 2020