Walmart reportedly in talks to join Oracle's proposed stake in TikTok

The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.

By Peter Adams • Updated Sept. 17, 2020

Amazon starts selling Twitch ad inventory programmatically

Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.

By Robert Williams • Sept. 14, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

H&M debuts Instagram AR filters for Kangol fashion rollout

In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.

By Robert Williams • Sept. 14, 2020

Podcasts outperform traditional media, digital display on brand awareness, study says

Retailers had the highest average podcast campaign lift of 79%, consumer insights company Claritas found.

By Robert Williams • Sept. 11, 2020

Barclays champions Black wealth creation on Instagram Live

The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.

By Robert Williams • Sept. 11, 2020

Ferrero shares '31 Days of Halloween' on Pinterest

With the holiday expected to look different this year, the confectioner wants to extend the excitement over a period of weeks with content and shoppable pins.

By Robert Williams • Sept. 11, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Gen Z shows higher ad recall than older age groups, Snap study finds

The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience.

By Robert Williams • Sept. 10, 2020

LG teams with esports business Evil Geniuses on 2 video series

A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.

By Robert Williams • Sept. 10, 2020

Verizon Media kicks off AR, co-viewing features for NFL games

Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

By Robert Williams • Sept. 10, 2020

White Castle launches first systemwide loyalty program

The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.

By Emma Liem Beckett • Sept. 10, 2020

Sabra enlists TikTok star Tabitha Brown for shoppable videos

Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.

By Robert Williams • Sept. 10, 2020

Bud Light unveils 'Showtime Cam' for NFL fans on Twitter

Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.

By Robert Williams • Sept. 9, 2020

SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming

"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.

By Robert Williams • Sept. 9, 2020

Dwayne Johnson leads Voss challenge to show 'drops of kindness'

Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.

By Robert Williams • Sept. 9, 2020

Chipotle employs TikTok creator cohort to promote group-ordering app feature

As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.

By Peter Adams • Sept. 8, 2020

Steph Curry-backed water brand honors frontline workers on social

Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.

By Robert Williams • Sept. 8, 2020

Xfinity Mobile turns social ads into games using Pinterest's Pin button

As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base. 

By Robert Williams • Sept. 8, 2020

Apple to let app makers promote subscriptions with offer codes

Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.

By Robert Williams • Sept. 8, 2020

Apple delays tracking opt-in after critics sound warning bell

Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

By Robert Williams • Sept. 4, 2020

El Pollo Loco spices up loyalty program with location-based app expansion

Tying curbside pickup to the GPS in customers' smartphones is the latest sign of a digital transformation that has helped the chain triple online sales.

By Robert Williams • Sept. 4, 2020

McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper

Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic. 

By Robert Williams • Sept. 4, 2020

TikTok widens ad options with new marketing partner program

Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

By Robert Williams • Sept. 4, 2020

Burger King readies mobile-focused restaurant model for 2021

New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.

By Julie Littman • Sept. 3, 2020

CBD seltzer brand Recess links QR code cans with meditative game

The "Press Play to Pause Your Thoughts" video game features streaming music from nostalgic internet radio station Poolside.fm.

By Robert Williams • Sept. 3, 2020