Hellmann's educates 'Animal Crossing' players about food waste through virtual island

Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.

By Robert Williams • Aug. 18, 2020

Pepsi champions football fans stuck at home as sports marketing shifts focus

VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

By Peter Adams • Aug. 18, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok

The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament. 

By Robert Williams • Aug. 18, 2020

Budweiser campaigns to become Utah's official beer on Twitter

The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.

By Robert Williams • Aug. 18, 2020

E.l.f. seeks brand ambassadors for first TikTok reality show

The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

By Robert Williams • Aug. 17, 2020

Facebook now lets Page owners monetize virtual events

Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

By Robert Williams • Aug. 17, 2020

SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

By Robert Williams • Aug. 17, 2020

Make sure you are prepared for iOS 14 and Apple's new privacy regulations

How can advertisers start getting ready to make sure they’re one step ahead once iOS 14 launches?

Aug. 17, 2020

Apple reportedly plans to bundle services, launch virtual fitness classes

Competing more directly with Amazon, bundles would offer savings when iOS users combine subscriptions to offerings like Apple's music and TV services.

By Robert Williams • Aug. 14, 2020

Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'

About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.

By Robert Williams • Aug. 14, 2020

Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp

Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.

By Robert Williams • Aug. 14, 2020

Epic Games sues Apple, Google after they pull 'Fortnite' from app stores

The developer has previously criticized the tech titans, describing their fee structures as a tax, but Thursday's developments mark a significant escalation.

By Robert Williams • Aug. 14, 2020

Stop & Shop unveils new e-commerce platform

An updated online experience and loyalty program includes the phasing out of Peapod as a consumer-facing service.

By Jessica Dumont • Aug. 13, 2020

Hoka One One opens virtual pop-up shop with Snapchat AR

The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

By Robert Williams • Aug. 13, 2020

Church's Chicken sends Facebook users on virtual scavenger hunt

A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.

By Robert Williams • Aug. 13, 2020

TikTok inks 3-year deal with New York Yankees

Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

By Dianna Christie • Aug. 13, 2020

Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion

The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.

By Robert Williams • Aug. 13, 2020

Prudential customizes ads for Pulse health app on TikTok

Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.

By Robert Williams • Aug. 13, 2020

Unilever, T-Mobile join GroupM's sponsorship of Shonda Rhimes podcasts on iHeartMedia

The news offers another signal that marketers are looking to support multicultural programming that's more likely to resonate with younger audiences.

By Robert Williams • Aug. 12, 2020

Lamps Plus showcases lighting in Twitch cooking livestream

Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

By Robert Williams • Aug. 12, 2020

Nestlé teams with upcoming lifestyle app With/n on healthy eating regimens

With/n will provide daily advice, motivational content and custom nutrition plans that include ready-made meals from brands like Lean Cuisine.

By Robert Williams • Aug. 12, 2020

Facebook ranks as most popular ad platform for small businesses, study finds

These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.

By Robert Williams • Aug. 11, 2020

Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

By Robert Williams • Aug. 11, 2020

Estée Lauder gamifies beauty serum promotion with online arcade

Sales channels in different countries can customize the four games to offer players free product samples or other incentives.

By Robert Williams • Aug. 11, 2020

Aldo launches first TikTok campaign with #StepIntoLove challenge

The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

By Robert Williams • Aug. 11, 2020