Michaels adds new perks to its rewards program

The arts and crafts retailer aims to strengthen relationships with its customers digitally.

By Tatiana Walk-Morris • Aug. 7, 2020

Transactions with WeChat, TikTok banned under new Trump orders

A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.

By Peter Adams • Updated Aug. 17, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

You & Mr Jones buys influencer marketing agency Collectively

Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.

By Robert Williams • Aug. 7, 2020

Peloton restructures marketing around 2 new leadership roles

Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.

By Dianna Christie • Aug. 7, 2020

Care Bears appear in Jam City's 'Panda Pop' mobile game

Adding exclusive content for the hit app signals how traditional children's brands are leveraging their popularity for an audience of mobile gamers.

By Robert Williams • Aug. 7, 2020

The untapped potential for OTT and mobile

App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.

By Bill Kiriakis • Aug. 7, 2020

Spin Live launches shoppable video service in Shopify's app store

LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.

By Robert Williams • Aug. 6, 2020

Social media sees drop in customer satisfaction amid privacy worries, study says

Despite a surge in online activity during the pandemic, customer satisfaction declined for Instagram, LinkedIn, Pinterest, Twitter and YouTube.

By Robert Williams • Aug. 6, 2020

Instagram looks to steal TikTok's thunder with worldwide expansion of Reels

The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.

By Robert Williams • Updated June 17, 2021

Jose Cuervo taps Lil Dicky to host first episode of live YouTube series

The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.

By Dianna Christie • Aug. 6, 2020

Zynga acquires hypercasual game maker Rollic for $168M

Zynga's sales have soared during the pandemic, with revenue up 47% in Q2 results released around the acquisition's announcement.

By Robert Williams • Aug. 6, 2020

Podcast dealmaking is exploding in 2020 — and marketing dollars will follow

A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.

Updated Dec. 21, 2020

Macy's enlists influencers for its 'Style Crew'

Previously only available to employee ambassadors, the retailer's program now includes fashion and beauty buffs and shoppable content.

By Tatiana Walk-Morris • Aug. 5, 2020

Burberry opens 1st 'Social Retail' store in China

The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.

By Tatiana Walk-Morris • Aug. 5, 2020

TikTok helps Gen Z learn about social justice issues, study finds

Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.

By Robert Williams • Aug. 5, 2020

Auntie Anne's rolls out recliner in mobile ordering push

Fans of the soft-rolled pretzel chain can win a reclining chair that places delivery orders with the pull of a lever.

By Robert Williams • Aug. 5, 2020

US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says

Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.

By Robert Williams • Aug. 5, 2020

Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

By Robert Williams • Aug. 5, 2020

Apple marketing chief Phil Schiller steps back

After more than 30 years at the company, an integral player in key product launches is scaling back his responsibilities as Greg Joswiak steps up.

By Dianna Christie • Aug. 5, 2020

Twitter could face $250M FTC fine over use of personal data for ad targeting

A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.

By Peter Adams • Aug. 4, 2020

Retailer apps see highest opt-in rate for location data, study finds

Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.

By Robert Williams • Aug. 4, 2020

Heineken gives soccer fans chance to win 'Stadium in a Box'

The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.

By Robert Williams • Aug. 4, 2020

Anheuser-Busch hosts virtual music festival for International Beer Day

Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

By Robert Williams • Aug. 4, 2020

Snapchat pilots TikTok-like feature to create shareable music videos

With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

By Robert Williams • Aug. 4, 2020

Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

By Peter Adams • Aug. 3, 2020