Mobile: Page 65

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    freestocks.org
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    Mobile marketing in EMEA maintains high growth despite pandemic, study says

    The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019. 

    By • July 30, 2020
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    Courtesy of e.l.f. cosmetics
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    E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges

    Teaming with influencers, the brands ran separate efforts that went viral on the social video app.

    By • July 30, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendlineâž”
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of Pepsi
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    Pepsi kicks off soccer quiz on Houseparty video chat app

    Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call.

    By • July 29, 2020
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    YouAppi Facebook
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    Gen Z, millennials drive growth in mobile video during pandemic, Snap study says

    Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.

    By • July 29, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle unlocks free guacamole with SMS, social guessing game

    The fast-casual chain is giving people a chance to win a year of free guacamole by guessing secret passwords in text messages. 

    By • July 29, 2020
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    Retrieved from TikTok on May 27, 2020
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    WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch

    As the social media rivalry heats up, Instagram is reportedly offering a hefty payday to creators who will post exclusively to its copycat service.

    By • July 28, 2020
  • Google stops charging merchants to list products
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    Retrieved from Google blog, "The Keyword" on April 22, 2020
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    Buy on Google to go commission-free

    At a time when more consumers are shopping online, the tech giant said it aims to make e-commerce more accessible for retailers of all sizes.

    By Tatiana Walk-Morris • July 28, 2020
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    Courtesy of Ford Motor Company
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    Ford plans 'Bring Back Bronco' podcast as famed SUV returns

    Former NPR reporter Sonari Glinton will host the eight-part podcast that tells the history of the Bronco, including moments like the police chase of O.J. Simpson.

    By • July 28, 2020
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    Courtesy of Popeyes
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    Popeyes urges fans to prank family members with autocorrect campaign

    In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.

    By • July 28, 2020
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    Social Media Today
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    Pandemic, protests disrupt Q2 ad spending on social media, study says

    Last quarter saw several cross-currents for social ads, with several metrics indicating weaker demand even as ad spending gradually rebounded, per Socialbakers.

    By • July 28, 2020
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    Courtesy of U.S. Bank
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    U.S. Bank to launch in-app voice assistant as pandemic boosts mobile banking

    Debuting a voice assistant may provide better access to services for people with disabilities such as blindness.

    By • July 27, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra gives NBA fans a way to virtually attend live games

    A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

    By • July 27, 2020
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    Courtesy of DSW
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    DSW's debut hashtag challenge on TikTok racks up 1.3B views

    The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.

    By • Updated July 28, 2020
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    Juja Han / Unsplash
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    New York Times buys producer of 'Serial' podcast for $25M

    The Times also formed a creative and strategic alliance with radio show "This American Life."

    By • July 24, 2020
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    Courtesy of Snap
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    Microsoft's Xbox promotes gaming event with Snapchat AR lenses

    The integration, inspired by video games announced at the Xbox Games Showcase, can help the tech giant engage a younger audience that's more likely to play video games.

    By • July 24, 2020
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    Dunkin' Brands
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    Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings

    The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.

    By • July 24, 2020
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    unsplash/freestocks
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    Twitter weighs subscription service amid drop in ad sales

    Amid a 23% drop in ad revenue to $562 million in Q2, the platform's main priority is the rollout of a new product for companies to promote their apps.

    By • July 24, 2020
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    Retrieved from Syfy on July 24, 2020
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    NBCU's Syfy channel to host shoppable TV special

    The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.

    By Dianna Christie • July 24, 2020
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    Kon Karampelas
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    Bumble boosts app installs with direct response ads on TikTok

    The dating app increased installs by five times and decreased cost-per-registration by 64% after a campaign with popular TikTok influencers.

    By • July 24, 2020
  • Ball Park hot dogs' social media push supports out-of-work baseball stadium vendors
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    Courtesy of Ball Park brand
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    Ball Park hot dogs' social media push helps out-of-work stadium vendors

    As baseball season kicks off with televised games and stadiums closed to the public, Ball Park is supporting vendors while helping fans re-create the game day experience.

    By Dianna Christie • July 23, 2020
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    Amazon
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    Domino's, ViacomCBS test Alexa feature that tracks ad conversion

    Quick Links and a technology to make mobile apps more conversational with smartphone users are among the 31 new features for the voice assistant.

    By • July 23, 2020
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    William Iven via Unsplash
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    Social engagement with retailers jumped 40% in Q2, study says

    The findings suggest that retailers need to have a robust social strategy in place for the back-to-school season, which is typically one of the most active times on social related to retail. 

    By • July 23, 2020
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    Courtesy of Hanes
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    Hanes enlists social influencers to urge people to #MaskAround

    The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.

    By • July 23, 2020
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    Courtesy of Pandora
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    Unilever, Anheuser-Busch join test of Pandora's voice-powered ads

    Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.

    By • July 23, 2020
  • Shnap visual search app.
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    Courtesy of Shnap
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    Visual search startup Shnap launches on mobile, Chrome

    The platform, which uses artificial intelligence to match consumers' images to products, aims to drive traffic and sales for its partner retailers. 

    By Tatiana Walk-Morris • July 22, 2020