American Eagle channels TikTok culture for virtually produced back-to-school campaign

Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.

By Peter Adams • July 22, 2020

Starbucks app will add more ways to pay, earn rewards this fall

Loyalty members will no longer have to use the Starbucks card to collect rewards, and can instead opt for cash, cards or mobile wallets.

By Alicia Kelso • July 22, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Wendy's launches loyalty program as part of digital growth

The initiative, which will reward customers no matter how they order, is part of the chain's plans to make digital sales 10% of overall sales by 2024.

By Julie Littman • July 22, 2020

Snap's revenue growth slows to 17% while Q3 looks more promising

Executives said it was "difficult to ascertain" the impact of #StopHateForProfit on revenue, but that Snapchat is in a strong position to gain advertisers "independent of the boycott."

By Robert Williams • July 22, 2020

OnePlus hosts 1st all-AR launch event for new smartphone

Immersive tech company Blippar developed the 26-minute livestreamed event for the device maker, illustrating how AR can be used to supplant typical in-person presentations.

By Robert Williams • July 22, 2020

Campbell's Late July brand takes over 'Summer on Spotify' playlists

The snack line's first national campaign taps summer-themed playlists, which have seen a 245% surge in recent weeks on the audio streaming platform.

By Robert Williams • July 22, 2020

The fight against COVID-19 spam and smishing attacks

Exploiting text messages' high open rate, hackers are using the channel for cybercrime at higher levels during the pandemic, writes OpenMarket's Seujan Bertram.

By Seujan Bertram • July 22, 2020

Order from your inbox? Walmart and Yahoo team up on grocery

Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.

By Jessica Dumont • July 21, 2020

Google introduces video shopping platform Shoploop

The mobile platform is designed to demonstrate products to users in 90 seconds as companies push further into shoppable content.

By Tatiana Walk-Morris • July 21, 2020

Report: Influencers in South Asia push back on skin-lightening products

Amid the backlash against requests to promote skin-whitening products, Unilever changed its branding while Johnson & Johnson stopped selling the items.

By Robert Williams • July 21, 2020

Spotify signs TikTok star Addison Rae to podcast deal

Launching "Mama Knows Best" is another sign of how the audio streaming company is expanding its library of exclusive podcasts to appeal to a growing Gen Z audience.

By Robert Williams • July 21, 2020

DoorDash launches 'Without Restaurants' campaign to help ailing eateries

As part of the #GotMyStartChallenge on social media, celebrities like comedian George Lopez explain how restaurants shaped their careers.

By Robert Williams • July 21, 2020

Shopify adds virtual shopping feature with Hero

Hero for Shopify helps merchants connect store employees with their most loyal customers through video chats and text messaging.

By Robert Williams • July 20, 2020

EBay readies test of 'floating slots' for promoted listings in search results

The e-commerce platform plans to invest in improvements to its algorithms to improve quality and relevance of promoted listings and organic search results.

By Robert Williams • July 20, 2020

Lexus folds origami lessons into social media series

"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.

By Robert Williams • July 20, 2020

Zoom's Q2 downloads jump past 300M, beating TikTok during pandemic

A direct result of the pandemic, the surge in popularity makes Zoom the third app in history to surpass 300 million downloads in a three-month period.

By Robert Williams • July 20, 2020

Trident urges Instagram users to mix beats with #ChewTunes AR filter

The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.

By Robert Williams • July 17, 2020

Facebook, Snap take direct aim at TikTok amid threat of US ban

Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.

By Robert Williams • July 17, 2020

Instagram Shop launches with Facebook Pay at checkout

A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.

By Robert Williams • July 17, 2020

CVS launches spoken prescription tech for app users

Retail's drugstore segment continues to invest in technology as it pushes further into healthcare.

By Tatiana Walk-Morris • July 16, 2020

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.

By Peter Adams • July 16, 2020

Target, L'Oréal, Ralph Lauren test Snapchat's new brand profile pages

The new feature gives marketers a permanent home to build a following and directly engage with app users.

By Robert Williams • July 16, 2020

Amazon opens livestreaming platform to influencers

Influencers can earn a commission on sale of products they feature in their video streams on Amazon Live.

By Robert Williams • July 16, 2020

American Eagle launches 1st esports sponsorship with virtual event

Featuring influencers from gaming, sports and music, the event will be livestreamed from the Twitch channels for co-sponsors GameStop and Uproxx.

By Robert Williams • July 16, 2020

Rubik's Cube sees 17M TikTok views with 40th anniversary campaign

Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.

By Robert Williams • July 15, 2020