Mobile: Page 66
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Retrieved from WhatsApp on July 10, 2020
WhatsApp introduces QR codes for small businesses
The Facebook-owned platform also added catalog sharing to aid merchants as they reopen and expand online.
By Tatiana Walk-Morris • July 14, 2020 -
Deep Dive
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
How COVID-19 accelerated mobile trends in H1 2020
The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.
July 13, 2020 -
Retrieved from Travis Scott on April 27, 2020
Key mobile stats that define the 1st half of 2020
Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.
By Mobile Marketer • July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
Retrieved from The Coca-Cola Company on July 13, 2020
Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges
Digital soda fountain screens will now display a QR code that lets smartphone users make and pour their selections without having to download an app.
By Peter Adams • July 13, 2020 -
LinkedIn accused of spying on Apple users in new suit
The complaint accused the Microsoft-owned social network of secretly reading the contents of people's digital clipboards.
By Robert Williams • July 13, 2020 -
Report: Google can avoid EU probe over Fitbit acquisition by not sharing data
Google may get EU approval for the $2.1 billion takeover if the search giant agrees to not use health data for ad targeting.
By Robert Williams • July 13, 2020 -
Wells Fargo asks workers to remove TikTok from phones amid security worries
The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.
By Robert Williams • July 13, 2020 -
Retrieved from Clio Awards on July 13, 2020
Nike kicks up coloring book with AR sneakers
Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.
By Robert Williams • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Courtesy of Nike
Nike opens latest store concept: Nike Rise
The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.
By Cara Salpini • July 10, 2020 -
Courtesy of Sweetarts
Sweetarts lets Instagram users win 'Wonder Woman' candy satchel
Fans can win the prize, which resembles the superhero's golden Lasso of Truth, by tagging a friend with a certain emoji.
By Robert Williams • July 10, 2020 -
Consumers prefer UGC on Instagram, branded content on Twitter, YouTube
Starbucks, Netflix and Aerie saw differing reactions depending on the type of social media content, according to a consumer survey.
By Robert Williams • July 10, 2020 -
Courtesy of General Mills
Yoplait streams DIY craft series with Instagram influencers
The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.
By Robert Williams • July 10, 2020 -
Cara Salpini/Marketing Dive
How COVID-19 boosted QVC, HSN and livestreaming
As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.
By Tatiana Walk-Morris • July 9, 2020 -
Retrieved from The Kraft Heinz Company on July 09, 2020
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
"Table Stakes" delves into various aspects of the marketer's brands, including those more obscure to U.S. audiences.
By Peter Adams • July 9, 2020 -
Diverse ad formats boost brand metrics, Twitter study finds
Deploying a mix of multiple ad formats lifts consumers' research intent by six times, while purchase intent doubles, per the study conducted with Magna and IPG.
By Robert Williams • July 9, 2020 -
Amazon updates Alexa app for hands-free control
Smartphone users can use voice commands as soon as they open the Alexa app, instead of tapping a button to activate the virtual assistant.
By Robert Williams • July 9, 2020 -
Retrieved from Bazaarvoice on July 09, 2020
Bazaarvoice buys Curalate to expand social commerce services
Curalate, whose software turns images into digital storefronts, has 1,100 clients including Best Buy and Lululemon Athletica.
By Robert Williams • July 9, 2020 -
Retrieved from JanSport on July 09, 2020
JanSport's #LightenTheLoad push supports Gen Z mental health
Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.
By Robert Williams • July 9, 2020 -
Courtesy of Zaxby's
Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal
The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.
By Robert Williams • July 8, 2020 -
Omnicom, Spotify strike $20M deal around podcast advertising as channel's ascent continues
Billed as the largest deal of its kind to date, the agreement will give the agency group special access to new ad products, audience data and exclusive content.
By Peter Adams • July 8, 2020 -
Retrieved from Rubbermaid on July 08, 2020
Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger
"Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.
By Robert Williams • July 8, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. boosts ad recall 60% with social video campaign
The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.
By Robert Williams • July 8, 2020
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