Mobile: Page 67

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    Courtesy of Snap
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    Microsoft's Xbox promotes gaming event with Snapchat AR lenses

    The integration, inspired by video games announced at the Xbox Games Showcase, can help the tech giant engage a younger audience that's more likely to play video games.

    By • July 24, 2020
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    Dunkin' Brands
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    Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings

    The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.

    By • July 24, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    unsplash/freestocks
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    Twitter weighs subscription service amid drop in ad sales

    Amid a 23% drop in ad revenue to $562 million in Q2, the platform's main priority is the rollout of a new product for companies to promote their apps.

    By • July 24, 2020
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    Retrieved from Syfy on July 24, 2020
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    NBCU's Syfy channel to host shoppable TV special

    The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.

    By Dianna Christie • July 24, 2020
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    Kon Karampelas
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    Bumble boosts app installs with direct response ads on TikTok

    The dating app increased installs by five times and decreased cost-per-registration by 64% after a campaign with popular TikTok influencers.

    By • July 24, 2020
  • Ball Park hot dogs' social media push supports out-of-work baseball stadium vendors
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    Courtesy of Ball Park brand
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    Ball Park hot dogs' social media push helps out-of-work stadium vendors

    As baseball season kicks off with televised games and stadiums closed to the public, Ball Park is supporting vendors while helping fans re-create the game day experience.

    By Dianna Christie • July 23, 2020
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    Retrieved from Amazon on January 02, 2019
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    Domino's, ViacomCBS test Alexa feature that tracks ad conversion

    Quick Links and a technology to make mobile apps more conversational with smartphone users are among the 31 new features for the voice assistant.

    By • July 23, 2020
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    William Iven via Unsplash
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    Social engagement with retailers jumped 40% in Q2, study says

    The findings suggest that retailers need to have a robust social strategy in place for the back-to-school season, which is typically one of the most active times on social related to retail. 

    By • July 23, 2020
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    Courtesy of Hanes
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    Hanes enlists social influencers to urge people to #MaskAround

    The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.

    By • July 23, 2020
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    Courtesy of Pandora
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    Unilever, Anheuser-Busch join test of Pandora's voice-powered ads

    Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.

    By • July 23, 2020
  • Shnap visual search app.
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    Courtesy of Shnap
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    Visual search startup Shnap launches on mobile, Chrome

    The platform, which uses artificial intelligence to match consumers' images to products, aims to drive traffic and sales for its partner retailers. 

    By Tatiana Walk-Morris • July 22, 2020
  • American Eagle back-to-school campaign promo still retrieved by Marketing Dive on July 22, 2020
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    Retrieved from American Eagle Outfitters on July 22, 2020
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    American Eagle channels TikTok culture for virtually produced back-to-school campaign

    Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.

    By • July 22, 2020
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    Retrieved from Starbucks on July 22, 2020
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    Starbucks app will add more ways to pay, earn rewards this fall

    Loyalty members will no longer have to use the Starbucks card to collect rewards, and can instead opt for cash, cards or mobile wallets.

    By Alicia Kelso • July 22, 2020
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    Permission granted by Wendy's
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    Wendy's launches loyalty program as part of digital growth

    The initiative, which will reward customers no matter how they order, is part of the chain's plans to make digital sales 10% of overall sales by 2024.

    By Julie Littman • July 22, 2020
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    Courtesy of Snapchat
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    Snap's revenue growth slows to 17% while Q3 looks more promising

    Executives said it was "difficult to ascertain" the impact of #StopHateForProfit on revenue, but that Snapchat is in a strong position to gain advertisers "independent of the boycott."

    By • July 22, 2020
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    Courtesy of Blippar
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    OnePlus hosts 1st all-AR launch event for new smartphone

    Immersive tech company Blippar developed the 26-minute livestreamed event for the device maker, illustrating how AR can be used to supplant typical in-person presentations.

    By • July 22, 2020
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    Courtesy of Late July
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    Campbell's Late July brand takes over 'Summer on Spotify' playlists

    The snack line's first national campaign taps summer-themed playlists, which have seen a 245% surge in recent weeks on the audio streaming platform.

    By • July 22, 2020
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    Getty Images
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    Opinion

    The fight against COVID-19 spam and smishing attacks

    Exploiting text messages' high open rate, hackers are using the channel for cybercrime at higher levels during the pandemic, writes OpenMarket's Seujan Bertram.

    By Seujan Bertram • July 22, 2020
  • Walmart grocery pickup for high-risk shoppers
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    Courtesy of Walmart
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    Order from your inbox? Walmart and Yahoo team up on grocery

    Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.

    By Jessica Dumont • July 21, 2020
  • Google's Area 120 introduces the Shoploop app.
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    Courtesy of Area 120
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    Google introduces video shopping platform Shoploop

    The mobile platform is designed to demonstrate products to users in 90 seconds as companies push further into shoppable content.

    By Tatiana Walk-Morris • July 21, 2020
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    Photo by Raphael Lovaski on Unsplash
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    Report: Influencers in South Asia push back on skin-lightening products

    Amid the backlash against requests to promote skin-whitening products, Unilever changed its branding while Johnson & Johnson stopped selling the items.

    By • July 21, 2020
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    Photo-Mix via Pixabay
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    Spotify signs TikTok star Addison Rae to podcast deal

    Launching "Mama Knows Best" is another sign of how the audio streaming company is expanding its library of exclusive podcasts to appeal to a growing Gen Z audience.

    By • July 21, 2020
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    Courtesy of DoorDash
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    DoorDash launches 'Without Restaurants' campaign to help ailing eateries

    As part of the #GotMyStartChallenge on social media, celebrities like comedian George Lopez explain how restaurants shaped their careers.

    By • July 21, 2020
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    Courtesy of Hero
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    Shopify adds virtual shopping feature with Hero

    Hero for Shopify helps merchants connect store employees with their most loyal customers through video chats and text messaging.

    By • July 20, 2020
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    Courtesy of eBay
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    EBay readies test of 'floating slots' for promoted listings in search results

    The e-commerce platform plans to invest in improvements to its algorithms to improve quality and relevance of promoted listings and organic search results.

    By • July 20, 2020