Mobile: Page 67
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Sirius XM buys Stitcher podcast unit from Scripps for $325M
On completing the acquisition, CEO Jim Meyer described Sirius XM as a "one-stop shop able to meet the needs of podcast creators, publishers and advertisers."
By Peter Adams • Updated Oct. 19, 2020 -
Courtesy of CVS
CVS offers gifts to shoppers who link mobile app to loyalty rewards
The promotion comes as the coronavirus pandemic forces many shoppers to use their smartphones to buy goods while social distancing.
By Robert Williams • July 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of American Red Cross
Red Cross app links blood drive with Warner Bros.' 'Wonder Woman 1984'
People can make appointments on any Alexa-enabled Echo device and enter for a chance to win replica props from the upcoming superhero sequel.
By Robert Williams • July 7, 2020 -
'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Pokemon Go
'Pokémon Go' touts virtual event in Rian Johnson-directed ad
A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.
By Robert Williams • July 7, 2020 -
Uber buys Postmates in $2.65B deal
Uber Eats gains the fourth largest food delivery company in the U.S. just weeks after its failed merger with Grubhub. The two apps will continue to run separately.
By Julie Littman • July 6, 2020 -
Courtesy of Thermomix
Thermomix adds shoppable recipes to smart home appliances
Amazon Fresh, Instacart and Albertsons are among the grocers whose online ordering platforms are integrated with the shoppable recipe app.
By Robert Williams • July 6, 2020 -
Courtesy of Amazon
Amazon plans more Go Grocery stores
The retailer will open cashierless stores in the Seattle area and in Washington, D.C., and confirmed plans to open supermarkets in California and Chicago.
By Jeff Wells • July 6, 2020 -
Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
By Dianna Christie • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Courtesy of 76
76 launches retro video game to entertain people when they're not driving
The fuel brand is promoting "76 Pinball: Full Tank Frenzy" on social media and through email.
By Robert Williams • July 6, 2020 -
Pernod plans crowdsourcing app to axe hate speech from social media
The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.
By Robert Williams • July 2, 2020 -
Courtesy of Burger King Finland
Burger King Finland turns McDonald's into delivery hot spots
The conquesting campaign offered free delivery to people who ordered food near McDonald's locations.
By Robert Williams • July 2, 2020 -
Courtesy of Burberry
Burberry releases surfer video game for summer fashions
"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.
By Robert Williams • July 2, 2020 -
Courtesy of Pringles
Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest
Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.
By Robert Williams • July 2, 2020 -
Courtesy of Taco Bell
Taco Bell to launch new loyalty program 5 years after first iteration
The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday.
By Alicia Kelso • July 1, 2020 -
Courtesy of Jersey Mike's
Jersey Mike's unlocks Aaron Judge videos with scannable codes
Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.
By Robert Williams • July 1, 2020 -
Retrieved from Goodr on July 01, 2020
Goodr boosts conversions 32% with AR try-on for sunglasses
The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.
By Robert Williams • July 1, 2020 -
Google buys smart glasses startup North for 'ambient computing'
After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.
By Robert Williams • July 1, 2020 -
Report: New York Times withdraws from Apple News app
Apple's news aggregation app didn't support the newspaper's strategy of increasing subscriptions.
By Robert Williams • June 30, 2020 -
Google extends free product listings to search results
Free listings for brands and retailers are part of the search giant's increased push into e-commerce.
By Robert Williams • June 30, 2020 -
Deep Dive
Marketers' Facebook boycotts are just the 1st step toward change
Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.
By Peter Adams • June 30, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
By Robert Williams • June 30, 2020 -
Courtesy of Snap
Gucci unveils 1st global shoe try-on in Snapchat
The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.
By Robert Williams • June 30, 2020 -
Christopher Doering/Marketing Dive
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.
By Robert Williams • Updated July 1, 2020
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