JanSport's #LightenTheLoad push supports Gen Z mental health

Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.

By Robert Williams • July 9, 2020

Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal

The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.

By Robert Williams • July 8, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Omnicom, Spotify strike $20M deal around podcast advertising as channel's ascent continues

Billed as the largest deal of its kind to date, the agreement will give the agency group special access to new ad products, audience data and exclusive content.

By Peter Adams • July 8, 2020

Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger

"Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.

By Robert Williams • July 8, 2020

E.l.f. boosts ad recall 60% with social video campaign

The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.

By Robert Williams • July 8, 2020

Sirius XM buys Stitcher podcast unit from Scripps for $325M

On completing the acquisition, CEO Jim Meyer described Sirius XM as a "one-stop shop able to meet the needs of podcast creators, publishers and advertisers."

By Peter Adams • Updated Oct. 19, 2020

CVS offers gifts to shoppers who link mobile app to loyalty rewards

The promotion comes as the coronavirus pandemic forces many shoppers to use their smartphones to buy goods while social distancing.

By Robert Williams • July 7, 2020

Red Cross app links blood drive with Warner Bros.' 'Wonder Woman 1984'

People can make appointments on any Alexa-enabled Echo device and enter for a chance to win replica props from the upcoming superhero sequel.

By Robert Williams • July 7, 2020

'Surprised' emotions in video ads drive conversions during pandemic, study says

Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products. 

By Robert Williams • July 7, 2020

'Pokémon Go' touts virtual event in Rian Johnson-directed ad

A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.

By Robert Williams • July 7, 2020

Uber buys Postmates in $2.65B deal

Uber Eats gains the fourth largest food delivery company in the U.S. just weeks after its failed merger with Grubhub. The two apps will continue to run separately.

By Julie Littman • July 6, 2020

Thermomix adds shoppable recipes to smart home appliances

Amazon Fresh, Instacart and Albertsons are among the grocers whose online ordering platforms are integrated with the shoppable recipe app.

By Robert Williams • July 6, 2020

Amazon plans more Go Grocery stores

The retailer will open cashierless stores in the Seattle area and in Washington, D.C., and confirmed plans to open supermarkets in California and Chicago.

By Jeff Wells • July 6, 2020

Walmart hosts virtual summer camp, drive-in movies to keep families entertained

Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.

By Dianna Christie • July 6, 2020

Mattel's Uno challenges players to share their game personalities on TikTok, Instagram

An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."

By Robert Williams • July 6, 2020

76 launches retro video game to entertain people when they're not driving

The fuel brand is promoting "76 Pinball: Full Tank Frenzy" on social media and through email.

By Robert Williams • July 6, 2020

Pernod plans crowdsourcing app to axe hate speech from social media

The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.  

By Robert Williams • July 2, 2020

Burger King Finland turns McDonald's into delivery hot spots

The conquesting campaign offered free delivery to people who ordered food near McDonald's locations.

By Robert Williams • July 2, 2020

Burberry releases surfer video game for summer fashions

"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.

By Robert Williams • July 2, 2020

Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest

Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.

By Robert Williams • July 2, 2020

Taco Bell to launch new loyalty program 5 years after first iteration

The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday.

By Alicia Kelso • July 1, 2020

Jersey Mike's unlocks Aaron Judge videos with scannable codes

Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.

By Robert Williams • July 1, 2020

Goodr boosts conversions 32% with AR try-on for sunglasses

The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.

By Robert Williams • July 1, 2020

Google buys smart glasses startup North for 'ambient computing'

After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.

By Robert Williams • July 1, 2020

Report: New York Times withdraws from Apple News app

Apple's news aggregation app didn't support the newspaper's strategy of increasing subscriptions.

By Robert Williams • June 30, 2020