Lexus folds origami lessons into social media series

"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.

By Robert Williams • July 20, 2020

Zoom's Q2 downloads jump past 300M, beating TikTok during pandemic

A direct result of the pandemic, the surge in popularity makes Zoom the third app in history to surpass 300 million downloads in a three-month period.

By Robert Williams • July 20, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Trident urges Instagram users to mix beats with #ChewTunes AR filter

The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.

By Robert Williams • July 17, 2020

Facebook, Snap take direct aim at TikTok amid threat of US ban

Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.

By Robert Williams • July 17, 2020

Instagram Shop launches with Facebook Pay at checkout

A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.

By Robert Williams • July 17, 2020

CVS launches spoken prescription tech for app users

Retail's drugstore segment continues to invest in technology as it pushes further into healthcare.

By Tatiana Walk-Morris • July 16, 2020

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.

By Peter Adams • July 16, 2020

Target, L'Oréal, Ralph Lauren test Snapchat's new brand profile pages

The new feature gives marketers a permanent home to build a following and directly engage with app users.

By Robert Williams • July 16, 2020

Amazon opens livestreaming platform to influencers

Influencers can earn a commission on sale of products they feature in their video streams on Amazon Live.

By Robert Williams • July 16, 2020

American Eagle launches 1st esports sponsorship with virtual event

Featuring influencers from gaming, sports and music, the event will be livestreamed from the Twitch channels for co-sponsors GameStop and Uproxx.

By Robert Williams • July 16, 2020

Rubik's Cube sees 17M TikTok views with 40th anniversary campaign

Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.

By Robert Williams • July 15, 2020

Samsonite's eBags brand boosts mobile shopping with AR

The online luggage retailer saw higher sales conversions from web visitors who engaged with its 3D and AR content.

By Robert Williams • July 15, 2020

Nat Geo transports Instagram users to AR Mt. Everest

Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.

By Robert Williams • July 15, 2020

IAB: US podcast ad revenue will grow 15% to nearly $1B

The IAB previously predicted ad revenue growth of 30% this year, but the pandemic has dampened demand.

By Robert Williams • July 14, 2020

Nissan boosts mobile engagement 8x with Google's 3D ad format

Adidas, Belvedere Vodka and Purina pet food also piloted Google's Swirl, which lets mobile users swipe ad creative to see products from all angles.

By Robert Williams • July 14, 2020

Johnson & Johnson samples AR try-ons for colored contact lenses

Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.

By Robert Williams • July 14, 2020

WhatsApp introduces QR codes for small businesses

The Facebook-owned platform also added catalog sharing to aid merchants as they reopen and expand online. 

By Tatiana Walk-Morris • July 14, 2020

How COVID-19 accelerated mobile trends in H1 2020

The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.

July 13, 2020

9 campaigns that show how mobile marketers pivoted in the pandemic during H1

The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.

By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020

Key mobile stats that define the 1st half of 2020

Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.

By Mobile Marketer • July 13, 2020

Key marketing stats that define the 1st half of 2020

Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.

By Marketing Dive • July 13, 2020

Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges

Digital soda fountain screens will now display a QR code that lets smartphone users make and pour their selections without having to download an app.

By Peter Adams • July 13, 2020

LinkedIn accused of spying on Apple users in new suit

The complaint accused the Microsoft-owned social network of secretly reading the contents of people's digital clipboards.

By Robert Williams • July 13, 2020

Report: Google can avoid EU probe over Fitbit acquisition by not sharing data

Google may get EU approval for the $2.1 billion takeover if the search giant agrees to not use health data for ad targeting.

By Robert Williams • July 13, 2020

Wells Fargo asks workers to remove TikTok from phones amid security worries

The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.

By Robert Williams • July 13, 2020