TikTok helps Gen Z learn about social justice issues, study finds

Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.

By Robert Williams • Aug. 5, 2020

Auntie Anne's rolls out recliner in mobile ordering push

Fans of the soft-rolled pretzel chain can win a reclining chair that places delivery orders with the pull of a lever.

By Robert Williams • Aug. 5, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

By Robert Williams • Aug. 5, 2020

US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says

Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.

By Robert Williams • Aug. 5, 2020

Apple marketing chief Phil Schiller steps back

After more than 30 years at the company, an integral player in key product launches is scaling back his responsibilities as Greg Joswiak steps up.

By Dianna Christie • Aug. 5, 2020

Twitter could face $250M FTC fine over use of personal data for ad targeting

A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.

By Peter Adams • Aug. 4, 2020

Retailer apps see highest opt-in rate for location data, study finds

Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.

By Robert Williams • Aug. 4, 2020

Heineken gives soccer fans chance to win 'Stadium in a Box'

The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.

By Robert Williams • Aug. 4, 2020

Anheuser-Busch hosts virtual music festival for International Beer Day

Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

By Robert Williams • Aug. 4, 2020

Snapchat pilots TikTok-like feature to create shareable music videos

With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

By Robert Williams • Aug. 4, 2020

Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

By Peter Adams • Aug. 3, 2020

Grocery apps get smart during the pandemic

Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.

By Jessica Dumont • Aug. 3, 2020

Microsoft pursues deal to buy TikTok's US operations following talk with Trump

For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.

By Robert Williams • Aug. 3, 2020

Apple reportedly acquires mobile payments startup Mobeewave for $100M

Mobeewave's technology can turn iPhones into mobile payment terminals, making Apple more competitive with Square.

By Robert Williams • Aug. 3, 2020

Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers

On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.

By Robert Williams • Aug. 3, 2020

Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.

By Natalie Black (Koltun) • July 31, 2020

Facebook's revenue growth slows to 11% amid pandemic

Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.

By Robert Williams • July 31, 2020

Natural Light gives away 'Dorm From Home' with social media contest

With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.

By Robert Williams • July 31, 2020

PetSmart gamifies reptile adoption with Snapchat AR quiz

An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

By Robert Williams • July 31, 2020

Google's ad revenue falls 8% for 1st decline in 26-year history

YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.

By Robert Williams • July 31, 2020

Bumble matches with Babe Wine to cover moving costs for pandemic breakups

Instagram users can enter to have their moving costs covered by tagging and sharing photos of themselves "turning their breakup into a glow up."

By Robert Williams • July 30, 2020

Current events fuel higher consumer expectations, concerns for marketers

Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.

By Robert Passikoff • July 30, 2020

Mobile marketing in EMEA maintains high growth despite pandemic, study says

The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019. 

By Robert Williams • July 30, 2020

E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges

Teaming with influencers, the brands ran separate efforts that went viral on the social video app.

By Robert Williams • July 30, 2020

Pepsi kicks off soccer quiz on Houseparty video chat app

Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call.

By Robert Williams • July 29, 2020