Mobile: Page 68

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    Facebook Business
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    Mobile ad spend jumps 71% amid pandemic recovery

    In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.

    By • Aug. 21, 2020
  • DoorDash and 2,000 grocery partners will waive delivery fees
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    Permission granted by DoorDash
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    DoorDash adds grocery delivery to its app as last-mile battle intensifies

    The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart. 

    By Jeff Wells • Aug. 21, 2020
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
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    Jens Kreuter on Unsplash
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    Video impressions rose 40% on CTV platforms in Q2, study says

    The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

    By Dianna Christie • Aug. 21, 2020
  • Camden Town Brewery airs QR-powered 'drinkable' TV ad
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    Courtesy of Camden Town Brewery
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    Camden Town Brewery airs QR-powered 'drinkable' TV ad

    The ad promises an easy way to order home delivery for viewers who may be self-isolating instead of venturing out to pubs during the pandemic.

    By • Aug. 20, 2020
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    Retrieved from 4D Sight on August 20, 2020
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    Activision embeds AI-powered ads in Call of Duty League videos

    The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.

    By • Aug. 20, 2020
  • Colgate targets millennials in launch of DTC smart electric toothbrush
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    Courtesy of Colgate
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    Colgate targets millennials with launch of DTC smart toothbrush

    Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.

    By Graham Vyse • Aug. 20, 2020
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    Courtesy of iHeartRadio
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    P&G teams with iHeartRadio on podcast profiling diverse women

    "Seneca's 100 Women to Hear" marks the 100th anniversary of the 19th Amendment granting American women the right to vote.

    By • Aug. 20, 2020
  • Taco Bell mobile store
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    Retrieved from Taco Bell on August 20, 2020
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    Taco Bell is launching a mobile-focused, double drive-thru model in 2021

    The QSR's new concept will feature a smaller footprint, a priority pickup lane for diners who order via its app and "bellhops" that will offer tablet ordering at the drive-thru and curbside pickup areas. 

    By Emma Liem Beckett • Aug. 20, 2020
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    Courtesy of TikTok
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    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.

    By • Aug. 20, 2020
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    Wikimedia
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    Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

    By • Aug. 19, 2020
  • Cheerios sponsors NowThis kid-focused news brand
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    Retrieved from Now This Kids on August 19, 2020
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    Cheerios sponsors NowThis' kid-focused news brand

    With video, podcasts and newsletters, the companies aim to reach children and their millennial parents with brand-safe content focused on positive themes.

    By • Aug. 19, 2020
  • Popeyes Times Square activation retrieved by Marketing Dive on Aug. 19, 2020
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    Permission granted by Popeyes
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    Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich

    As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.  

    By Dianna Christie • Aug. 19, 2020
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    Courtesy of Budweiser
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    Bud Light Seltzer seeks 'chief meme officer' to grow online clout

    Responsibilities of the "CMO," who will be paid $5,000 a month, include creating 10 memes a week to share on social media.

    By • Aug. 19, 2020
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    Courtesy of Jack in the Box
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    Jack in the Box gamifies Spotify ads to give listeners a chance to win tacos

    Based on the classic game "Two Truths and a Lie," the interactive experience can be found on a microsite hosted by the music streamer.

    By • Aug. 19, 2020
  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    Epic Games asks court to stop Apple from pulling 'Fortnite'

    Epic claimed that Apple's move could negatively affect its Unreal Engine that's used by millions of software developers for 3D graphics.

    By • Aug. 18, 2020
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    Flickr
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    Hellmann's educates 'Animal Crossing' players about food waste through virtual island

    Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.

    By • Aug. 18, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
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    Permission granted by Pepsi
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    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
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    Mastercard
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    Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok

    The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament. 

    By • Aug. 18, 2020
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    Courtesy of Budweiser
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    Budweiser campaigns to become Utah's official beer on Twitter

    The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.

    By • Aug. 18, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

    By • Aug. 17, 2020
  • Woman exercising at home through virtual event
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    Courtesy of Facebook
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    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

    By • Aug. 17, 2020
  • SmileDirectClub
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    Courtesy of SmileDirectClub
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    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
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    Getty Images
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    Sponsored by Adjust

    Make sure you are prepared for iOS 14 and Apple's new privacy regulations

    How can advertisers start getting ready to make sure they’re one step ahead once iOS 14 launches?

    Aug. 17, 2020
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    Livongo
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    Apple reportedly plans to bundle services, launch virtual fitness classes

    Competing more directly with Amazon, bundles would offer savings when iOS users combine subscriptions to offerings like Apple's music and TV services.

    By • Aug. 14, 2020
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    Getty Images
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    Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'

    About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.

    By • Aug. 14, 2020