Mobile: Page 68
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Use of news apps jumped 59% at peak of pandemic, study says
Sessions peaked in April and slid by 13% by the following month, though they are still elevated from pre-pandemic levels.
By Robert Williams • June 29, 2020 -
Courtesy of Moe's Southwest Grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.
By Robert Williams • June 29, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Busch
Busch duets with Billy Ray Cyrus for social media jingle contest
The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.
By Robert Williams • June 29, 2020 -
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.
By Peter Adams • June 26, 2020 -
Social media helps Gen Z, millennials feel less lonely during pandemic, study says
Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring.
By Robert Williams • June 26, 2020 -
Marketers value insights from location data, study says
The benefits of location data include improved engagement, ROI and content for consumers.
By Robert Williams • June 26, 2020 -
YouTube tests short videos as TikTok threat grows
The video-sharing platform is testing an app feature that lets people record and share 15-second videos.
By Robert Williams • June 26, 2020 -
Courtesy of SGB Media
Bollé unleashes sunglass try-on experience on Instagram
The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.
By Robert Williams • June 26, 2020 -
Courtesy of F'real
F'real shakes up relaunch with livestreams, QR codes, mobile VR
The shakes and smoothies brand posted QR codes on its social media channels, digital ads and blender screens that mobile users can scan to activate a web-based VR experience.
By Robert Williams • June 25, 2020 -
Courtesy of Google
Google tests feeds in app campaigns, deep linking tools for marketers
E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.
By Robert Williams • June 25, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
By Robert Williams • June 25, 2020 -
Retrieved from TikTok for Business on June 25, 2020
TikTok unveils global platform for marketers, Brand Scan AR ads
Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
By Robert Williams • June 25, 2020 -
Permission granted by Sephora
Sephora launches on Instagram checkout with over 80 brands
The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.
By Cara Salpini • June 24, 2020 -
Instagram opens Shopping feature to creators as community lands in the limelight
Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.
By Peter Adams • June 24, 2020 -
App advertisers see 100% jump in CPMs as lockdowns ease
New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.
By Robert Williams • June 24, 2020 -
NYX's #BrowFitness challenge exceeds 705M views on TikTok
The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.
By Robert Williams • June 24, 2020 -
Courtesy of Snap
Snapchat's 1st shoppable show will sell streetwear
The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.
By Robert Williams • June 24, 2020 -
Retrieved from Facebook on June 23, 2020
Microsoft shutters Mixer, partners with Facebook Gaming
Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.
By Robert Williams • June 23, 2020 -
Retrieved from Apple on June 23, 2020
Apple iOS 14 introduces App Clips for easy access to specific tasks
This week's iOS 14 preview showed how retailers, restaurants and other brands will be able to customize App Clip codes for iPhone users to scan and expedite transactions.
By Robert Williams • June 23, 2020 -
Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says
The search giant has been hit by a lack of travel ads due to the pandemic, and as Amazon and Facebook continue to nab online ad sales.
By Dianna Christie • June 23, 2020 -
Courtesy of The Wrigley Company
Starburst debuts 'best enjoyed vertically' video ads
The ads support the launch of Starburst Swirlers, which the brand describes as its first "vertically shaped candy."
By Robert Williams • June 23, 2020 -
Opinion
Quibi's quick demise: A look inside the mobile-only streamer's fumbled launch
Big name executives. Big stars. Big advertising commitments. Big hype. Brightcove principal analyst Jim O'Neill asks, "What happened?"
By Jim O'Neill • June 23, 2020 -
Harry's, HelloFresh pilot interactive Spotify ads that help podcast listeners redeem offers
The visual format reminds users of offers they previously heard in screen-free moments, and arrives as the platform builds out a formidable stable of content.
By Peter Adams • June 22, 2020 -
Marketers spend 42% of app install ad budgets on video, study finds
More than half of app marketers plan to boost their user acquisition campaigns this year.
By Robert Williams • June 22, 2020 -
Courtesy of Google
Google unveils shoppable video ads for YouTube
In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.
By Robert Williams • June 22, 2020
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