Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Marketers' Facebook boycotts are just the 1st step toward change

Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.

By Peter Adams • June 30, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Papa John's promotes Shaq-inspired XL pizza with Snapchat lens

Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.

By Robert Williams • June 30, 2020

Gucci unveils 1st global shoe try-on in Snapchat

The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.

By Robert Williams • June 30, 2020

Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands

Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.

By Robert Williams • Updated July 1, 2020

Use of news apps jumped 59% at peak of pandemic, study says

Sessions peaked in April and slid by 13% by the following month, though they are still elevated from pre-pandemic levels.

By Robert Williams • June 29, 2020

Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok

The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.

By Robert Williams • June 29, 2020

Busch duets with Billy Ray Cyrus for social media jingle contest

The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.

By Robert Williams • June 29, 2020

Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech

The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.

By Peter Adams • June 26, 2020

Social media helps Gen Z, millennials feel less lonely during pandemic, study says

Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring. 

By Robert Williams • June 26, 2020

Marketers value insights from location data, study says

The benefits of location data include improved engagement, ROI and content for consumers.

By Robert Williams • June 26, 2020

YouTube tests short videos as TikTok threat grows

The video-sharing platform is testing an app feature that lets people record and share 15-second videos.

By Robert Williams • June 26, 2020

Bollé unleashes sunglass try-on experience on Instagram

The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.

By Robert Williams • June 26, 2020

F'real shakes up relaunch with livestreams, QR codes, mobile VR

The shakes and smoothies brand posted QR codes on its social media channels, digital ads and blender screens that mobile users can scan to activate a web-based VR experience. 

By Robert Williams • June 25, 2020

Google tests feeds in app campaigns, deep linking tools for marketers

E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.

By Robert Williams • June 25, 2020

Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event

For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.

By Robert Williams • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

Instagram opens Shopping feature to creators as community lands in the limelight

Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.

By Peter Adams • June 24, 2020

App advertisers see 100% jump in CPMs as lockdowns ease

New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.

By Robert Williams • June 24, 2020

NYX's #BrowFitness challenge exceeds 705M views on TikTok

The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.

By Robert Williams • June 24, 2020

Snapchat's 1st shoppable show will sell streetwear

The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

By Robert Williams • June 24, 2020

Microsoft shutters Mixer, partners with Facebook Gaming

Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.

By Robert Williams • June 23, 2020

Apple iOS 14 introduces App Clips for easy access to specific tasks

This week's iOS 14 preview showed how retailers, restaurants and other brands will be able to customize App Clip codes for iPhone users to scan and expedite transactions.

By Robert Williams • June 23, 2020

Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

The search giant has been hit by a lack of travel ads due to the pandemic, and as Amazon and Facebook continue to nab online ad sales.

By Dianna Christie • June 23, 2020