Nike kicks up coloring book with AR sneakers

Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.

By Robert Williams • July 13, 2020

Esports revenue outlook gets another downgrade as pandemic halts live tournaments

Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.

By Peter Adams • July 10, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Nike opens latest store concept: Nike Rise

The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.

By Cara Salpini • July 10, 2020

Sweetarts lets Instagram users win 'Wonder Woman' candy satchel

Fans can win the prize, which resembles the superhero's golden Lasso of Truth, by tagging a friend with a certain emoji.

By Robert Williams • July 10, 2020

Consumers prefer UGC on Instagram, branded content on Twitter, YouTube

Starbucks, Netflix and Aerie saw differing reactions depending on the type of social media content, according to a consumer survey.

By Robert Williams • July 10, 2020

Yoplait streams DIY craft series with Instagram influencers

The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.

By Robert Williams • July 10, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 9, 2020

Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series

"Table Stakes" delves into various aspects of the marketer's brands, including those more obscure to U.S. audiences.

By Peter Adams • July 9, 2020

Diverse ad formats boost brand metrics, Twitter study finds

Deploying a mix of multiple ad formats lifts consumers' research intent by six times, while purchase intent doubles, per the study conducted with Magna and IPG.

By Robert Williams • July 9, 2020

Amazon updates Alexa app for hands-free control

Smartphone users can use voice commands as soon as they open the Alexa app, instead of tapping a button to activate the virtual assistant.

By Robert Williams • July 9, 2020

Bazaarvoice buys Curalate to expand social commerce services

Curalate, whose software turns images into digital storefronts, has 1,100 clients including Best Buy and Lululemon Athletica.

By Robert Williams • July 9, 2020

JanSport's #LightenTheLoad push supports Gen Z mental health

Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.

By Robert Williams • July 9, 2020

Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal

The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.

By Robert Williams • July 8, 2020

Omnicom, Spotify strike $20M deal around podcast advertising as channel's ascent continues

Billed as the largest deal of its kind to date, the agreement will give the agency group special access to new ad products, audience data and exclusive content.

By Peter Adams • July 8, 2020

Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger

"Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.

By Robert Williams • July 8, 2020

E.l.f. boosts ad recall 60% with social video campaign

The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.

By Robert Williams • July 8, 2020

Sirius XM buys Stitcher podcast unit from Scripps for $325M

On completing the acquisition, CEO Jim Meyer described Sirius XM as a "one-stop shop able to meet the needs of podcast creators, publishers and advertisers."

By Peter Adams • Updated Oct. 19, 2020

CVS offers gifts to shoppers who link mobile app to loyalty rewards

The promotion comes as the coronavirus pandemic forces many shoppers to use their smartphones to buy goods while social distancing.

By Robert Williams • July 7, 2020

Red Cross app links blood drive with Warner Bros.' 'Wonder Woman 1984'

People can make appointments on any Alexa-enabled Echo device and enter for a chance to win replica props from the upcoming superhero sequel.

By Robert Williams • July 7, 2020

'Surprised' emotions in video ads drive conversions during pandemic, study says

Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products. 

By Robert Williams • July 7, 2020

'Pokémon Go' touts virtual event in Rian Johnson-directed ad

A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.

By Robert Williams • July 7, 2020

Uber buys Postmates in $2.65B deal

Uber Eats gains the fourth largest food delivery company in the U.S. just weeks after its failed merger with Grubhub. The two apps will continue to run separately.

By Julie Littman • July 6, 2020

Thermomix adds shoppable recipes to smart home appliances

Amazon Fresh, Instacart and Albertsons are among the grocers whose online ordering platforms are integrated with the shoppable recipe app.

By Robert Williams • July 6, 2020

Amazon plans more Go Grocery stores

The retailer will open cashierless stores in the Seattle area and in Washington, D.C., and confirmed plans to open supermarkets in California and Chicago.

By Jeff Wells • July 6, 2020

Walmart hosts virtual summer camp, drive-in movies to keep families entertained

Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.

By Dianna Christie • July 6, 2020