Mobile: Page 70
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Retrieved from Small Business Live on June 12, 2020
Bonnaroo producer to livestream TikTok concert benefiting minority-owned businesses
Superfly's "Small Business Live" event featuring T-Pain, Brandi Carlile and others comes as many companies face financial hardship during the pandemic.
By Robert Williams • June 12, 2020 -
2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM
A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.
By Dianna Christie • June 12, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nars Cosmetics samples voice commerce on Spotify
Listeners in the U.K. can ask their smart speakers for delivery of a free blush, lipstick or mascara from the luxury cosmetics brand.
By Robert Williams • June 12, 2020 -
Courtesy of Klarna
Klarna debuts 'Vibe' no-fee loyalty program
Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.
By Tatiana Walk-Morris • June 12, 2020 -
Courtesy of Snap
Snapchat debuts AI-powered lenses, mini apps, real-time features
Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.
By Robert Williams • June 12, 2020 -
Retrieved from Joann on June 11, 2020
Joann promotes face mask donations on Facebook, Instagram
The campaign includes targeted local advertising that urges people to make protective face masks for all Americans during the coronavirus pandemic.
By Robert Williams • June 11, 2020 -
Courtesy of Button
Mobile-first bank launches in-app cashback rewards with Nike, ASOS
AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.
By Robert Williams • June 11, 2020 -
Retrieved from Native on June 11, 2020
P&G's Native spotlights armpits in new digital campaign
The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.
By Robert Williams • June 11, 2020 -
Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers
The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.
By Robert Williams • June 11, 2020 -
Just Eat Takeaway acquires Grubhub in all-stock deal
Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.
By Julie Littman • June 11, 2020 -
Permission granted by Burger King Brazil
Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil
The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.
By Robert Williams • June 10, 2020 -
Voice assistants deepen ties with brands, study says
In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.
By Robert Williams • June 10, 2020 -
Courtesy of 1-800-Flowers
1-800-Flowers unveils AR experience for Jason Wu bouquets
Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.
By Robert Williams • June 10, 2020 -
Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs
Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.
By Dianna Christie • June 10, 2020 -
Mobile game ad revenue jumps 59% during pandemic
In-app purchase revenue growth spiked 24% to record highs in March and April, exceeding levels typically seen during the holiday season.
By Robert Williams • June 10, 2020 -
Mobile ad engagement rises 15% during pandemic, study says
Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.
By Robert Williams • June 9, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok seeks greater content variety, with eye on live video, DIY tutorials
The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.
By Robert Williams • June 9, 2020 -
Digiday: Marketers pay higher ad rates for social video as demand returns
Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.
By Robert Williams • June 9, 2020 -
Will COVID-19 push contactless payments into the mainstream?
Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption.
By Tatiana Walk-Morris • June 9, 2020 -
Big Lots adds delivery service from Instacart
The deal can help expand Big Lots' customer base among shoppers who prefer the convenience of delivery or aren't yet comfortable visiting stores again.
By Robert Williams • June 9, 2020 -
Cara Salpini/Marketing Dive
Please don't touch: The future of experiential retail in the era of coronavirus
In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.
By Cara Salpini • June 8, 2020 -
Retrieved from Behr Paint on March 25, 2020
Zoom revenue jumps 169% amid work-from-home surge
The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.
By Robert Williams • June 8, 2020 -
Courtesy of e.l.f. cosmetics
TikTok viewership rivals YouTube's among kids, study finds
Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.
By Robert Williams • June 8, 2020 -
Courtesy of Vita Coco
Vita Coco pens love letter to NYC bodegas in new OOH campaign
Honoring these stores may help the brand align itself as a bodega staple, especially as it pairs its drink with breakfast sandwiches that shops in the city are known for.
By Dianna Christie • June 8, 2020 -
Facebook researchers detail progress in contextual chatbots for shopping
Exploring conversational shopping for furniture and fashion suggests Facebook still sees potential for the tech to support commerce, a key focus area as it looks to diversify revenue beyond advertising.
By Robert Williams • June 5, 2020
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