Nissan boosts mobile engagement 8x with Google's 3D ad format

Adidas, Belvedere Vodka and Purina pet food also piloted Google's Swirl, which lets mobile users swipe ad creative to see products from all angles.

By Robert Williams • July 14, 2020

Johnson & Johnson samples AR try-ons for colored contact lenses

Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.

By Robert Williams • July 14, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

WhatsApp introduces QR codes for small businesses

The Facebook-owned platform also added catalog sharing to aid merchants as they reopen and expand online. 

By Tatiana Walk-Morris • July 14, 2020

Key mobile stats that define the 1st half of 2020

Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.

By Mobile Marketer • July 13, 2020

How COVID-19 accelerated mobile trends in H1 2020

The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.

July 13, 2020

9 campaigns that show how mobile marketers pivoted in the pandemic during H1

The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.

By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020

Key marketing stats that define the 1st half of 2020

Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.

By Marketing Dive • July 13, 2020

Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges

Digital soda fountain screens will now display a QR code that lets smartphone users make and pour their selections without having to download an app.

By Peter Adams • July 13, 2020

LinkedIn accused of spying on Apple users in new suit

The complaint accused the Microsoft-owned social network of secretly reading the contents of people's digital clipboards.

By Robert Williams • July 13, 2020

Report: Google can avoid EU probe over Fitbit acquisition by not sharing data

Google may get EU approval for the $2.1 billion takeover if the search giant agrees to not use health data for ad targeting.

By Robert Williams • July 13, 2020

Wells Fargo asks workers to remove TikTok from phones amid security worries

The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.

By Robert Williams • July 13, 2020

Nike kicks up coloring book with AR sneakers

Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.

By Robert Williams • July 13, 2020

Esports revenue outlook gets another downgrade as pandemic halts live tournaments

Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.

By Peter Adams • July 10, 2020

Nike opens latest store concept: Nike Rise

The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.

By Cara Salpini • July 10, 2020

Sweetarts lets Instagram users win 'Wonder Woman' candy satchel

Fans can win the prize, which resembles the superhero's golden Lasso of Truth, by tagging a friend with a certain emoji.

By Robert Williams • July 10, 2020

Consumers prefer UGC on Instagram, branded content on Twitter, YouTube

Starbucks, Netflix and Aerie saw differing reactions depending on the type of social media content, according to a consumer survey.

By Robert Williams • July 10, 2020

Yoplait streams DIY craft series with Instagram influencers

The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.

By Robert Williams • July 10, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 9, 2020

Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series

"Table Stakes" delves into various aspects of the marketer's brands, including those more obscure to U.S. audiences.

By Peter Adams • July 9, 2020

Diverse ad formats boost brand metrics, Twitter study finds

Deploying a mix of multiple ad formats lifts consumers' research intent by six times, while purchase intent doubles, per the study conducted with Magna and IPG.

By Robert Williams • July 9, 2020

Amazon updates Alexa app for hands-free control

Smartphone users can use voice commands as soon as they open the Alexa app, instead of tapping a button to activate the virtual assistant.

By Robert Williams • July 9, 2020

Bazaarvoice buys Curalate to expand social commerce services

Curalate, whose software turns images into digital storefronts, has 1,100 clients including Best Buy and Lululemon Athletica.

By Robert Williams • July 9, 2020

JanSport's #LightenTheLoad push supports Gen Z mental health

Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.

By Robert Williams • July 9, 2020

Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal

The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.

By Robert Williams • July 8, 2020

Omnicom, Spotify strike $20M deal around podcast advertising as channel's ascent continues

Billed as the largest deal of its kind to date, the agreement will give the agency group special access to new ad products, audience data and exclusive content.

By Peter Adams • July 8, 2020