Mobile: Page 71
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Dippin' Dots, Doc Popcorn activate mobile messaging to keep employees informed about COVID-19
Nudge Rewards helps track the operating status of far-flung franchisees as they reopen from COVID-19 lockdowns and look to onboard new hires.
By Robert Williams • June 5, 2020 -
Retrieved from Aerie on June 05, 2020
American Eagle claims nearly 2B impressions on TikTok campaign for Aerie
A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.
By Robert Williams • June 5, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat curtails Trump's presence as questions around social media's role proliferate
Following Twitter's actions to label the president's posts as inaccurate, Snap says it won't "amplify voices who incite racial violence and injustice by giving them free promotion."
By Robert Williams • June 4, 2020 -
Permission granted by Quibi
Reports: Quibi cuts senior executive pay by 10%
CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.
By Robert Williams • June 4, 2020 -
Adidas sees 52% gain in ROAS from Snapchat's e-commerce ads
The athletic apparel brand tested Snapchat's dynamic product ads that are now available worldwide.
By Robert Williams • June 4, 2020 -
Mar-tech partnership blends OOH, mobile to drive store traffic
A new collaboration between JCDecaux and S4M looks to reach on-the-go consumers as pandemic lockdowns ease.
By Robert Williams • June 3, 2020 -
Facebook, AppsFlyer team on in-app ad measurement for game developers
The companies aim to help developers identify how their ad campaigns drive app downloads and support loyalty.
By Robert Williams • June 3, 2020 -
Ibotta unveils self-service platform for emerging CPG brands
Brands can monitor the performance of their promotions and receive alerts when they reach set milestones with Ibotta Go.
By Robert Williams • June 3, 2020 -
Lowe's launches mobile video tool geared toward professionals
Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.
By Tatiana Walk-Morris • June 2, 2020 -
Courtesy of Samsung
Smartphone sales plunge by record 20% amid pandemic, Gartner finds
Samsung maintained its No. 1 spot as the biggest seller of smartphones with a market share of almost 19%.
By Robert Williams • June 2, 2020 -
Retrieved from Talkspace on June 02, 2020
Talkspace ends Facebook talks to protest content moderation policy
The provider of online therapy criticized Facebook for not removing a post by President Trump, though it's too early to tell whether the public condemnation signals a broader trend of brands refusing to work with the social network.
By Robert Williams • June 2, 2020 -
Courtesy of Pinterest
Pinterest adds shopping feature to visual search
A new Shop tab in Lens gives mobile marketers a way to showcase products in Product Pins when users are most ready to buy.
By Robert Williams • June 2, 2020 -
Courtesy of Bomb Pop
Bomb Pop blasts off on social to win over tweens
With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.
By Robert Williams • June 2, 2020 -
Retrieved from Zynga on June 01, 2020
Zynga snaps up developer Peak for $1.8B as mobile gaming surges
The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.
By Peter Adams • June 1, 2020 -
Courtesy of Bumble
HBO Max matches with Bumble on virtual date giveaway
The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.
By Robert Williams • June 1, 2020 -
Courtesy of Bubly
Bubly launches TikTok, Instagram campaign to show #UnstoppablePride
PepsiCo's brand of flavored seltzer launched its Pride campaign after pausing due to the importance of "current conversations happening across America."
By Robert Williams • Updated June 18, 2020 -
Retrieved from Facebook on June 01, 2020
Facebook's Venue makes live TV events more social, starting with NASCAR
The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.
By Robert Williams • June 1, 2020 -
Mobile data surges 75% amid jump in video streaming
Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.
By Robert Williams • May 29, 2020 -
Retrieved from General Mills on May 29, 2020
Fruit by the Foot hosts speed-eating challenge on YouTube Live
The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.
By Robert Williams • May 29, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok streams educational videos for homebound viewers
A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.
By Robert Williams • May 29, 2020 -
Courtesy of DoorDash
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
By Robert Williams • May 29, 2020 -
Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
By Dianna Christie • Updated June 3, 2020 -
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.
By Natalie Black (Koltun) • May 29, 2020 -
Consumers want social ads to show return to normalcy, study says
Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.
By Robert Williams • May 28, 2020 -
Instagram IGTV video ads arrive as part of monetization push for influencers
Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.
By Robert Williams • May 28, 2020
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