Report: Google Pay to add more shopping features

A redesigned platform will feature branded buttons from merchants, letting customers place orders or pay for services inside the payment app.

By Robert Williams • June 15, 2020

Global ad marketplace to drop 7% this year, rebound next year, Magna says

Despite the strength of digital formats, COVID-19's impact on the overall advertising industry now appears to be deeper than previously forecast.

By Dianna Christie • June 15, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Stella Artois taps Andy Cohen for social audio series

"Daydreaming in The Life Artois" appears on the AB InBev brand's YouTube channel every Friday through July 10.

By Robert Williams • June 15, 2020

Facebook's purchase of Giphy faces antitrust review

The social media giant will cooperate with the U.K.'s Competition and Markets Authority, and developer access to Giphy won't change in the meantime.

By Robert Williams • June 15, 2020

Bounty targets gamers with Twitch influencer campaign

A spot by the Procter & Gamble brand dramatizes gamers' anguish when they knock over drinks on computer equipment during intense gaming sessions.

By Robert Williams • June 12, 2020

Bonnaroo producer to livestream TikTok concert benefiting minority-owned businesses

Superfly's "Small Business Live" event featuring T-Pain, Brandi Carlile and others comes as many companies face financial hardship during the pandemic.

By Robert Williams • June 12, 2020

2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Nars Cosmetics samples voice commerce on Spotify

Listeners in the U.K. can ask their smart speakers for delivery of a free blush, lipstick or mascara from the luxury cosmetics brand.

By Robert Williams • June 12, 2020

Klarna debuts 'Vibe' no-fee loyalty program

Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

By Tatiana Walk-Morris • June 12, 2020

Snapchat debuts AI-powered lenses, mini apps, real-time features

Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.

By Robert Williams • June 12, 2020

Joann promotes face mask donations on Facebook, Instagram

The campaign includes targeted local advertising that urges people to make protective face masks for all Americans during the coronavirus pandemic.

By Robert Williams • June 11, 2020

Mobile-first bank launches in-app cashback rewards with Nike, ASOS

AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.

By Robert Williams • June 11, 2020

P&G's Native spotlights armpits in new digital campaign

The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.

By Robert Williams • June 11, 2020

Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers

The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.

By Robert Williams • June 11, 2020

Just Eat Takeaway acquires Grubhub in all-stock deal

Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.

By Julie Littman • June 11, 2020

Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.

By Robert Williams • June 10, 2020

Voice assistants deepen ties with brands, study says

In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

By Robert Williams • June 10, 2020

1-800-Flowers unveils AR experience for Jason Wu bouquets

Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.

By Robert Williams • June 10, 2020

Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.

By Dianna Christie • June 10, 2020

Mobile game ad revenue jumps 59% during pandemic

In-app purchase revenue growth spiked 24% to record highs in March and April, exceeding levels typically seen during the holiday season.

By Robert Williams • June 10, 2020

Mobile ad engagement rises 15% during pandemic, study says

Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.

By Robert Williams • June 9, 2020

TikTok seeks greater content variety, with eye on live video, DIY tutorials

The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.

By Robert Williams • June 9, 2020

Digiday: Marketers pay higher ad rates for social video as demand returns

Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.

By Robert Williams • June 9, 2020

Will COVID-19 push contactless payments into the mainstream?

Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption. 

By Tatiana Walk-Morris • June 9, 2020

Big Lots adds delivery service from Instacart

The deal can help expand Big Lots' customer base among shoppers who prefer the convenience of delivery or aren't yet comfortable visiting stores again.

By Robert Williams • June 9, 2020