Please don't touch: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

By Cara Salpini • June 8, 2020

Zoom revenue jumps 169% amid work-from-home surge

The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.

By Robert Williams • June 8, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

TikTok viewership rivals YouTube's among kids, study finds

Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.

By Robert Williams • June 8, 2020

Vita Coco pens love letter to NYC bodegas in new OOH campaign

Honoring these stores may help the brand align itself as a bodega staple, especially as it pairs its drink with breakfast sandwiches that shops in the city are known for.

By Dianna Christie • June 8, 2020

Facebook researchers detail progress in contextual chatbots for shopping

Exploring conversational shopping for furniture and fashion suggests Facebook still sees potential for the tech to support commerce, a key focus area as it looks to diversify revenue beyond advertising.

By Robert Williams • June 5, 2020

Dippin' Dots, Doc Popcorn activate mobile messaging to keep employees informed about COVID-19

Nudge Rewards helps track the operating status of far-flung franchisees as they reopen from COVID-19 lockdowns and look to onboard new hires.

By Robert Williams • June 5, 2020

American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

By Robert Williams • June 5, 2020

Snapchat curtails Trump's presence as questions around social media's role proliferate

Following Twitter's actions to label the president's posts as inaccurate, Snap says it won't "amplify voices who incite racial violence and injustice by giving them free promotion."

By Robert Williams • June 4, 2020

Reports: Quibi cuts senior executive pay by 10%

CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.

By Robert Williams • June 4, 2020

Adidas sees 52% gain in ROAS from Snapchat's e-commerce ads

The athletic apparel brand tested Snapchat's dynamic product ads that are now available worldwide.

By Robert Williams • June 4, 2020

Mar-tech partnership blends OOH, mobile to drive store traffic

A new collaboration between JCDecaux and S4M looks to reach on-the-go consumers as pandemic lockdowns ease.

By Robert Williams • June 3, 2020

Facebook, AppsFlyer team on in-app ad measurement for game developers

The companies aim to help developers identify how their ad campaigns drive app downloads and support loyalty.

By Robert Williams • June 3, 2020

Ibotta unveils self-service platform for emerging CPG brands

Brands can monitor the performance of their promotions and receive alerts when they reach set milestones with Ibotta Go.

By Robert Williams • June 3, 2020

Lowe's launches mobile video tool geared toward professionals

Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.

By Tatiana Walk-Morris • June 2, 2020

Smartphone sales plunge by record 20% amid pandemic, Gartner finds

Samsung maintained its No. 1 spot as the biggest seller of smartphones with a market share of almost 19%.

By Robert Williams • June 2, 2020

Talkspace ends Facebook talks to protest content moderation policy

The provider of online therapy criticized Facebook for not removing a post by President Trump, though it's too early to tell whether the public condemnation signals a broader trend of brands refusing to work with the social network.

By Robert Williams • June 2, 2020

Pinterest adds shopping feature to visual search

A new Shop tab in Lens gives mobile marketers a way to showcase products in Product Pins when users are most ready to buy.

By Robert Williams • June 2, 2020

Bomb Pop blasts off on social to win over tweens

With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.

By Robert Williams • June 2, 2020

Zynga snaps up developer Peak for $1.8B as mobile gaming surges

The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.

By Peter Adams • June 1, 2020

HBO Max matches with Bumble on virtual date giveaway

The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.

By Robert Williams • June 1, 2020

Bubly launches TikTok, Instagram campaign to show #UnstoppablePride

PepsiCo's brand of flavored seltzer launched its Pride campaign after pausing due to the importance of "current conversations happening across America."

By Robert Williams • Updated June 18, 2020

Facebook's Venue makes live TV events more social, starting with NASCAR

The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.

By Robert Williams • June 1, 2020

Mobile data surges 75% amid jump in video streaming

Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.

By Robert Williams • May 29, 2020

Fruit by the Foot hosts speed-eating challenge on YouTube Live

The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.

By Robert Williams • May 29, 2020

TikTok streams educational videos for homebound viewers

A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

By Robert Williams • May 29, 2020