Mobile: Page 73

  • TikTok header
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    Retrieved from TikTok on May 27, 2020
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    TikTok streams educational videos for homebound viewers

    A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

    By • May 29, 2020
  • DoorDash immerses Snapchat users in AR restaurants
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    Courtesy of DoorDash
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    DoorDash immerses Snapchat users in AR restaurants

    Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.

    By • May 29, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Dunkin' declares support for The Donut Party in nod to election year
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    Courtesy of Dunkin'
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    Dunkin' declares support for The Donut Party in nod to election year

    A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

    By Dianna Christie • Updated June 3, 2020
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    Getty Images
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    Record digital ad revenue preceded slowest quarter in a decade, IAB finds

    With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

    By • May 29, 2020
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    Tracy Le Blanc / Pexels
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    Consumers want social ads to show return to normalcy, study says

    Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.

    By • May 28, 2020
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    Instagram
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    Instagram IGTV video ads arrive as part of monetization push for influencers

    Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.

    By • May 28, 2020
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    Retrieved from Tastemade on May 28, 2020
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    Hyundai hits the road with 4-part series on Tastemade

    Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.

    By • May 28, 2020
  • Burger King celebrates its front line workers by projecting customer thank yous
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    Courtesy of Burger King
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    Burger King celebrates employees with customer thank yous

    More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.

    By Dianna Christie • May 28, 2020
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    Permission granted by Quibi
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    WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount

    A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.

    By • May 27, 2020
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    Alok Sharma / Pexels
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    Instant messaging will reach 4.3B users in 2020

    Digital payments will be key in maintaining growth as the pandemic subsides, giving people a reason to stick with instant messaging apps.

    By • May 27, 2020
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    Retrieved from TikTok on May 27, 2020
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    TikTok sees 10x surge in April with in-app revenue of $78M

    The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

    By • May 27, 2020
  • NYX plans virtual Pride march on Instagram
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    Courtesy of NYX
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    NYX plans virtual Pride march on Instagram

    To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.

    By • May 27, 2020
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    Kroger
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    Instacart starts self-serve ad platform to connect brands with shoppers

    Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.

    By • May 27, 2020
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    Spotify
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    Where ad spending is thriving during COVID-19, including a few surprises

    Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?

    By Shane Schick • May 27, 2020
  • Scandit press kit shot of its mobile solutions in action retrieved by Marketing Dive on May 26, 2020
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    Courtesy of Scandit
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    Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

    Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.

    By • May 26, 2020
  • Lafe's offers first promotion on Ibotta cash-back app
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    Courtesy of Lafe's
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    Lafe's offers first promotion on Ibotta cash-back app

    Walmart, ShopRite, Stop & Shop, Giant Food and HEB stores are participating in the promotion for Ibotta users.

    By • May 26, 2020
  • Samsung Galaxy S20+ outsells all other 5G phones, study says
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    Courtesy of Samsung
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    Samsung Galaxy S20+ outsells all other 5G phones, study finds

    5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.

    By • May 26, 2020
  • Benefit Cosmetics unveils AR try-on for eyebrow makeup in WeChat
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    Courtesy of Perfect Corp.
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    Benefit Cosmetics brings AR try-on to WeChat

    Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.

    By • May 26, 2020
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    Flickr
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    Coke bets on new music streamer BeApp as virtual concerts take center stage

    With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

    By • May 22, 2020
  • Target readies virtual store on Instagram as e-commerce booms
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    Courtesy of Target
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    Target debuts virtual store on Instagram as e-commerce booms

    The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

    By • May 22, 2020
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    Business Wire
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    Bloomberg: Apple expands podcast ambitions to support streaming TV

    The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.

    By • May 22, 2020
  • Promotion from Fortnite around the exclusive 'Tenet' launch retrieved by Marketing Dive on May 22, 2020
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    Retrieved from Fortnite on May 22, 2020
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    Warner Bros. debuts 'Tenet' trailer in new social 'Fortnite' gameplay mode

    It's another sign of how the video game hit is evolving into a social network and virtual entertainment venue, including through features like Party Royale.

    By • May 22, 2020
  • USAA unveils AR lens on Snapchat for Memorial Day digital exhibit
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    Retrieved from USAA on May 22, 2020
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    USAA unveils Snapchat AR lens for Memorial Day digital exhibit

    A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.

    By • May 22, 2020

  • TikTok analytics tool aims to help marketers evaluate campaigns

    ​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

    By • May 21, 2020
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    Chipotle
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    Pandemic hastens shift in ad buying to mobile, study says

    Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.

    By • May 21, 2020