Mobile: Page 74
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Report: TikTok tests CTA ads to share revenue with influencers
Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.
By Robert Williams • May 1, 2020 -
Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
Apple's services revenue offsets falling iPhone sales
Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.
By Robert Williams • May 1, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Starbucks
Starbucks to rev up marketing as US stores gradually reopen
Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.
By Robert Williams • May 1, 2020 -
Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live
The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.
By Robert Williams • May 1, 2020 -
Facebook's Q1 ad revenue rose 17% even as ad prices slumped
Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.
By Robert Williams • April 30, 2020 -
Courtesy of Taco Bell Corp.
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.
By Peter Adams • April 30, 2020 -
Courtesy of Blippar
Lavazza, Arsenal sponsor AR experience for soccer fans
The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.
By Robert Williams • April 30, 2020 -
Courtesy of Snap
L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app
Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.
By Robert Williams • April 30, 2020 -
Top brands may lose $400B in value during pandemic
Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.
By Robert Williams • April 30, 2020 -
Spotify taps Anchor to let people turn video chats into podcasts
A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.
By Robert Williams • April 29, 2020 -
Courtesy of Shapermint
Shapermint's influencer-led Mother's Day campaign sees 7M views on social media
The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.
By Robert Williams • April 29, 2020 -
App push notifications hit highest open rate in 4 years, study says
Businesses increased increased app push notifications by 16% and saw direct open rates that were 22% higher in March.
By Robert Williams • April 29, 2020 -
Google ad revenue rises 10%, masking slowdown from pandemic
Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.
By Robert Williams • April 29, 2020 -
How the COVID-19 pandemic is pushing brands to connect digitally
Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.
By Tatiana Walk-Morris • April 29, 2020 -
Opinion
What Twitter's #SafeHandsChallenge is teaching marketers
UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories, writes 360i's Marie Goldstein.
By Marie Goldstein • April 29, 2020 -
Courtesy of Shopify
Shopify unveils consumer shopping app as e-commerce booms under coronavirus
Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders.
By Peter Adams • April 28, 2020 -
Retrieved from Zynga on April 28, 2020
Zynga offers Amazon Prime members free 'Words With Friends' content
Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.
By Robert Williams • April 28, 2020 -
Sprinklr adds TikTok to customer experience platform
Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place.
By Robert Williams • April 28, 2020 -
Courtesy of Chiquita
Chiquita lets Spotify users unlock playlists, branded prizes
Consumers can listen to music and a podcast and win prizes by scanning codes on its iconic blue banana stickers.
By Robert Williams • April 28, 2020 -
Snapchat pilots 'first commercial' video takeover ads
AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.
By Robert Williams • April 28, 2020 -
Retrieved from Burger King on April 27, 2020
Burger King links TV ad with QR code to offer up free Whoppers
In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.
By Robert Williams • April 27, 2020 -
Bloomberg lets brands repurpose social media ads for its mobile sites
A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.
By Robert Williams • April 27, 2020 -
Snapchat camera marketing comes into focus during quarantine
Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.
By Natalie Black (Koltun) • April 27, 2020 -
Retrieved from Travis Scott on April 27, 2020
'Fortnite' virtual rap concert draws record 12.3M attendees
The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.
By Robert Williams • April 27, 2020 -
Courtesy of Facebook
Facebook revamps video chat features across its app suite to rival Zoom
Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.
By Robert Williams • April 27, 2020
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