Mobile: Page 74

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    Flickr
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    Coke bets on new music streamer BeApp as virtual concerts take center stage

    With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

    By • May 22, 2020
  • Target readies virtual store on Instagram as e-commerce booms
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    Courtesy of Target
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    Target debuts virtual store on Instagram as e-commerce booms

    The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

    By • May 22, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Business Wire
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    Bloomberg: Apple expands podcast ambitions to support streaming TV

    The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.

    By • May 22, 2020
  • Promotion from Fortnite around the exclusive 'Tenet' launch retrieved by Marketing Dive on May 22, 2020
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    Retrieved from Fortnite on May 22, 2020
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    Warner Bros. debuts 'Tenet' trailer in new social 'Fortnite' gameplay mode

    It's another sign of how the video game hit is evolving into a social network and virtual entertainment venue, including through features like Party Royale.

    By • May 22, 2020
  • USAA unveils AR lens on Snapchat for Memorial Day digital exhibit
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    Retrieved from USAA on May 22, 2020
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    USAA unveils Snapchat AR lens for Memorial Day digital exhibit

    A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.

    By • May 22, 2020

  • TikTok analytics tool aims to help marketers evaluate campaigns

    ​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

    By • May 21, 2020
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    Chipotle
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    Pandemic hastens shift in ad buying to mobile, study says

    Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.

    By • May 21, 2020
  • Anne Klein streams video series on Facebook Live
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    Courtesy of Anne Klein
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    Anne Klein streams video series on Facebook Live

    The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.

    By • May 21, 2020
  • Chipotle's TikTok campaign shows off new app features
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    Courtesy of Chipotle Mexican Grill
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    Chipotle's TikTok campaign shows off new app features

    The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.

    By • May 20, 2020
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    Chick-fil-A via Facebook
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    Lowe's, Chick-Fil-A, Papa John's top ranking of app performance

    The best-performing brands have apps that load on mobile devices quickly to keep customers engaged in a branded experience.

    By • May 20, 2020
  • Spotify signs Joe Rogan to exclusive podcast deal
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    Retrieved from Spotify on May 20, 2020
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    Spotify nabs exclusive streaming rights to Joe Rogan's podcast in reported $100M deal

    Licensing "The Joe Rogan Experience" is the platform's latest move to dominate the growing podcast space.

    By • May 20, 2020
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    FilmMagic for YouTube
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    YouTube advertisers get access to streaming TV under new YouTube Select offering

    Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.

    By • May 19, 2020
  • Schick's 'Shave The Day' mobile game raises money for cancer research
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    Courtesy of Schick
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    Schick mobile game, Twitch stream raise money for cancer research

    The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.

    By • May 19, 2020
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    John Hazard
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    Report: Papa John's Giphy sticker pack highlights Shaq, new menu item

    A gamified AR lens on Snapchat rounds out the pizza chain's effort to engage homebound consumers with entertaining content.

    By • May 19, 2020
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    Peter Adams/Marketing Dive
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    TikTok names Disney streaming executive new CEO

    Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

    By • May 19, 2020
  • McCormick teams with Drew Barrymore on livestreamed taco night
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    Courtesy of McCormick
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    McCormick spices up taco night with Drew Barrymore livestream

    The #TacosTogether event on Instagram Live will raise awareness for No Kid Hungry during the pandemic.

    By • May 19, 2020
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    Jonas Tana / Flickr
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    Apple buys virtual reality content startup NextVR

    NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.

    By • May 18, 2020
  • Airbnb teams with Bumble on virtual date experiences
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    Courtesy of Airbnb
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    Airbnb matches with Bumble on virtual date experiences

    Shareable online activities include wine tastings, cooking lessons, virtual tours, escape rooms and music appreciation classes to help new couples bond during quarantine.

    By • May 18, 2020
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    Reddit
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    Report: Reddit gets new ad sales boss as its looks to broaden appeal

    Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.​

    By • May 18, 2020
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    Kon Karampelas
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    Deep Dive

    Where does TikTok go from here?

    Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

    By • May 18, 2020
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    Markus Spiske / Unsplash
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    Google Chrome update blocking resource-depleting ads goes live, sowing confusion

    Digiday reported some publishers were surprised by the feature, with insiders claiming they hadn't received an update since its announcement in May.

    By Dianna Christie • Updated Aug. 26, 2020
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    Kate Torline
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    Facebook acquires Giphy image-sharing platform for reported $400M

    The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

    By • May 15, 2020
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    Flickr; Robert Couse-Baker
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    Black Forest gummy bear builds virtual forest on Instagram

    Part of the candy brand's effort to raise awareness for National Love a Tree Day on May 16, the effort comes amid growing expectations around sustainability.

    By • May 15, 2020
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    Kon Karampelas
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    TikTok to present at IAB NewFronts for 1st time

    Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

    By • May 15, 2020
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    Photo by Afif Kusuma on Unsplash
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    AppLovin buys Machine Zone to expand mobile gaming ambitions

    Machine Zone's games, including "Game of War: Fire Age" and "Mobile Strike," have generated $5 billion from more than 310 million lifetime downloads.

    By • May 15, 2020