Mobile: Page 74

  • Mobile ad engagement rises 15% during pandemic, study says

    Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.

    By • June 9, 2020
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    Retrieved from TikTok on May 27, 2020
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    TikTok seeks greater content variety, with eye on live video, DIY tutorials

    The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.

    By • June 9, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Flickr user Jason Howie
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    Digiday: Marketers pay higher ad rates for social video as demand returns

    Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.

    By • June 9, 2020
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    Fotolia
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    Will COVID-19 push contactless payments into the mainstream?

    Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption. 

    By Tatiana Walk-Morris • June 9, 2020
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    Flickr user greaterfalls
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    Big Lots adds delivery service from Instacart

    The deal can help expand Big Lots' customer base among shoppers who prefer the convenience of delivery or aren't yet comfortable visiting stores again.

    By • June 9, 2020
  • Glossier pop-up in Seaport, Boston
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    Cara Salpini/Marketing Dive
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    Please don't touch: The future of experiential retail in the era of coronavirus

    In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

    By Cara Salpini • June 8, 2020
  • Behr, West Elm create virtual backgrounds for Zoom amid WFH growth
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    Retrieved from Behr Paint on March 25, 2020
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    Zoom revenue jumps 169% amid work-from-home surge

    The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.

    By • June 8, 2020
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    TikTok viewership rivals YouTube's among kids, study finds

    Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.

    By • June 8, 2020
  • Vita Coco pens love letter to NYC bodegas in latest OOH effort
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    Courtesy of Vita Coco
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    Vita Coco pens love letter to NYC bodegas in new OOH campaign

    Honoring these stores may help the brand align itself as a bodega staple, especially as it pairs its drink with breakfast sandwiches that shops in the city are known for.

    By Dianna Christie • June 8, 2020
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    Ted Baker
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    Facebook researchers detail progress in contextual chatbots for shopping

    Exploring conversational shopping for furniture and fashion suggests Facebook still sees potential for the tech to support commerce, a key focus area as it looks to diversify revenue beyond advertising.

    By • June 5, 2020
  • More than 2200 IAEA Staff working at the Agency headquarters have been advised to remotely Work for Home. Halls and corridors that are normally full of activity appears empty and quiet. IAEA Vienna
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    The image by IAEA Imagebank is licensed under CC BY 2.0
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    Dippin' Dots, Doc Popcorn activate mobile messaging to keep employees informed about COVID-19

    Nudge Rewards helps track the operating status of far-flung franchisees as they reopen from COVID-19 lockdowns and look to onboard new hires.

    By • June 5, 2020
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    Retrieved from Aerie on June 05, 2020
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    American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

    A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

    By • June 5, 2020
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    Unsplash
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    Snapchat curtails Trump's presence as questions around social media's role proliferate

    Following Twitter's actions to label the president's posts as inaccurate, Snap says it won't "amplify voices who incite racial violence and injustice by giving them free promotion."

    By • June 4, 2020
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    Permission granted by Quibi
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    Reports: Quibi cuts senior executive pay by 10%

    CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.

    By • June 4, 2020
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    Adidas
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    Adidas sees 52% gain in ROAS from Snapchat's e-commerce ads

    The athletic apparel brand tested Snapchat's dynamic product ads that are now available worldwide.

    By • June 4, 2020
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    Waze
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    Mar-tech partnership blends OOH, mobile to drive store traffic

    A new collaboration between JCDecaux and S4M looks to reach on-the-go consumers as pandemic lockdowns ease.

    By • June 3, 2020
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    Ted Baker
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    Facebook, AppsFlyer team on in-app ad measurement for game developers

    The companies aim to help developers identify how their ad campaigns drive app downloads and support loyalty.

    By • June 3, 2020
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    Ibotta / PR Newswire
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    Ibotta unveils self-service platform for emerging CPG brands

    Brands can monitor the performance of their promotions and receive alerts when they reach set milestones with Ibotta Go.

    By • June 3, 2020
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    Lowe's
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    Lowe's launches mobile video tool geared toward professionals

    Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.

    By Tatiana Walk-Morris • June 2, 2020
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    Courtesy of Samsung
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    Smartphone sales plunge by record 20% amid pandemic, Gartner finds

    Samsung maintained its No. 1 spot as the biggest seller of smartphones with a market share of almost 19%.

    By • June 2, 2020
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    Retrieved from Talkspace on June 02, 2020
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    Talkspace ends Facebook talks to protest content moderation policy

    The provider of online therapy criticized Facebook for not removing a post by President Trump, though it's too early to tell whether the public condemnation signals a broader trend of brands refusing to work with the social network.

    By • June 2, 2020
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    Courtesy of Pinterest
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    Pinterest adds shopping feature to visual search

    A new Shop tab in Lens gives mobile marketers a way to showcase products in Product Pins when users are most ready to buy.

    By • June 2, 2020
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    Courtesy of Bomb Pop
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    Bomb Pop blasts off on social to win over tweens

    With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.

    By • June 2, 2020
  • Combined logo image from Zynga's acquisition of Peak retrieved by Mobile Marketer on June 1, 2020
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    Retrieved from Zynga on June 01, 2020
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    Zynga snaps up developer Peak for $1.8B as mobile gaming surges

    The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.

    By • June 1, 2020
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    Courtesy of Bumble
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    HBO Max matches with Bumble on virtual date giveaway

    The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.

    By • June 1, 2020