Mobile: Page 75
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Retrieved from Wendy's on May 05, 2020
Wendy's sends Twitter fans on digital scavenger hunt across the internet
"Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.
By Robert Williams • May 5, 2020 -
Courtesy of Cholula
Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.
By Robert Williams • May 5, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.
By Peter Adams • May 4, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.
By Natalie Black (Koltun) • May 4, 2020 -
Courtesy of Midol
Midol rebrand targets younger women on Snapchat, Giphy
An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.
By Robert Williams • May 4, 2020 -
Courtesy of Sports Illustrated
Soccer platform enters US market with Sports Illustrated tie-up
The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.
By Robert Williams • May 4, 2020 -
Courtesy of KFC
KFC hosts virtual Mother's Day dinners on Facebook Messenger
The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.
By Robert Williams • May 4, 2020 -
Report: TikTok tests CTA ads to share revenue with influencers
Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.
By Robert Williams • May 1, 2020 -
Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
Apple's services revenue offsets falling iPhone sales
Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.
By Robert Williams • May 1, 2020 -
Courtesy of Starbucks
Starbucks to rev up marketing as US stores gradually reopen
Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.
By Robert Williams • May 1, 2020 -
Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live
The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.
By Robert Williams • May 1, 2020 -
Facebook's Q1 ad revenue rose 17% even as ad prices slumped
Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.
By Robert Williams • April 30, 2020 -
Courtesy of Taco Bell Corp.
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.
By Peter Adams • April 30, 2020 -
Courtesy of Blippar
Lavazza, Arsenal sponsor AR experience for soccer fans
The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.
By Robert Williams • April 30, 2020 -
Courtesy of Snap
L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app
Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.
By Robert Williams • April 30, 2020 -
Top brands may lose $400B in value during pandemic
Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.
By Robert Williams • April 30, 2020 -
Spotify taps Anchor to let people turn video chats into podcasts
A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.
By Robert Williams • April 29, 2020 -
Courtesy of Shapermint
Shapermint's influencer-led Mother's Day campaign sees 7M views on social media
The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.
By Robert Williams • April 29, 2020 -
App push notifications hit highest open rate in 4 years, study says
Businesses increased increased app push notifications by 16% and saw direct open rates that were 22% higher in March.
By Robert Williams • April 29, 2020 -
Google ad revenue rises 10%, masking slowdown from pandemic
Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.
By Robert Williams • April 29, 2020 -
How the COVID-19 pandemic is pushing brands to connect digitally
Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.
By Tatiana Walk-Morris • April 29, 2020 -
Opinion
What Twitter's #SafeHandsChallenge is teaching marketers
UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories, writes 360i's Marie Goldstein.
By Marie Goldstein • April 29, 2020 -
Courtesy of Shopify
Shopify unveils consumer shopping app as e-commerce booms under coronavirus
Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders.
By Peter Adams • April 28, 2020 -
Retrieved from Zynga on April 28, 2020
Zynga offers Amazon Prime members free 'Words With Friends' content
Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.
By Robert Williams • April 28, 2020 -
Sprinklr adds TikTok to customer experience platform
Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place.
By Robert Williams • April 28, 2020
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