2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Nars Cosmetics samples voice commerce on Spotify

Listeners in the U.K. can ask their smart speakers for delivery of a free blush, lipstick or mascara from the luxury cosmetics brand.

By Robert Williams • June 12, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Klarna debuts 'Vibe' no-fee loyalty program

Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

By Tatiana Walk-Morris • June 12, 2020

Snapchat debuts AI-powered lenses, mini apps, real-time features

Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.

By Robert Williams • June 12, 2020

Joann promotes face mask donations on Facebook, Instagram

The campaign includes targeted local advertising that urges people to make protective face masks for all Americans during the coronavirus pandemic.

By Robert Williams • June 11, 2020

Mobile-first bank launches in-app cashback rewards with Nike, ASOS

AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.

By Robert Williams • June 11, 2020

P&G's Native spotlights armpits in new digital campaign

The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.

By Robert Williams • June 11, 2020

Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers

The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.

By Robert Williams • June 11, 2020

Just Eat Takeaway acquires Grubhub in all-stock deal

Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.

By Julie Littman • June 11, 2020

Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.

By Robert Williams • June 10, 2020

Voice assistants deepen ties with brands, study says

In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

By Robert Williams • June 10, 2020

1-800-Flowers unveils AR experience for Jason Wu bouquets

Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.

By Robert Williams • June 10, 2020

Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.

By Dianna Christie • June 10, 2020

Mobile game ad revenue jumps 59% during pandemic

In-app purchase revenue growth spiked 24% to record highs in March and April, exceeding levels typically seen during the holiday season.

By Robert Williams • June 10, 2020

Mobile ad engagement rises 15% during pandemic, study says

Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.

By Robert Williams • June 9, 2020

TikTok seeks greater content variety, with eye on live video, DIY tutorials

The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.

By Robert Williams • June 9, 2020

Digiday: Marketers pay higher ad rates for social video as demand returns

Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.

By Robert Williams • June 9, 2020

Will COVID-19 push contactless payments into the mainstream?

Multiple barriers have curtailed retailers' contactless payment integration. But a pandemic may be the catalyst to widespread adoption. 

By Tatiana Walk-Morris • June 9, 2020

Big Lots adds delivery service from Instacart

The deal can help expand Big Lots' customer base among shoppers who prefer the convenience of delivery or aren't yet comfortable visiting stores again.

By Robert Williams • June 9, 2020

Please don't touch: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

By Cara Salpini • June 8, 2020

Zoom revenue jumps 169% amid work-from-home surge

The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.

By Robert Williams • June 8, 2020

TikTok viewership rivals YouTube's among kids, study finds

Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.

By Robert Williams • June 8, 2020

Vita Coco pens love letter to NYC bodegas in new OOH campaign

Honoring these stores may help the brand align itself as a bodega staple, especially as it pairs its drink with breakfast sandwiches that shops in the city are known for.

By Dianna Christie • June 8, 2020

Facebook researchers detail progress in contextual chatbots for shopping

Exploring conversational shopping for furniture and fashion suggests Facebook still sees potential for the tech to support commerce, a key focus area as it looks to diversify revenue beyond advertising.

By Robert Williams • June 5, 2020

Dippin' Dots, Doc Popcorn activate mobile messaging to keep employees informed about COVID-19

Nudge Rewards helps track the operating status of far-flung franchisees as they reopen from COVID-19 lockdowns and look to onboard new hires.

By Robert Williams • June 5, 2020