Mobile: Page 76
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Courtesy of Chiquita
Chiquita lets Spotify users unlock playlists, branded prizes
Consumers can listen to music and a podcast and win prizes by scanning codes on its iconic blue banana stickers.
By Robert Williams • April 28, 2020 -
Snapchat pilots 'first commercial' video takeover ads
AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.
By Robert Williams • April 28, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Burger King on April 27, 2020
Burger King links TV ad with QR code to offer up free Whoppers
In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.
By Robert Williams • April 27, 2020 -
Bloomberg lets brands repurpose social media ads for its mobile sites
A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.
By Robert Williams • April 27, 2020 -
Snapchat camera marketing comes into focus during quarantine
Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.
By Natalie Black (Koltun) • April 27, 2020 -
Retrieved from Travis Scott on April 27, 2020
'Fortnite' virtual rap concert draws record 12.3M attendees
The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.
By Robert Williams • April 27, 2020 -
Courtesy of Facebook
Facebook revamps video chat features across its app suite to rival Zoom
Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.
By Robert Williams • April 27, 2020 -
Sonic Drive-In spurs 5x more app downloads with RCS pilot
The fast-food chain saw a customer registration rate that was three times higher for recipients using rich messaging than for more standard MMS.
By Robert Williams • April 24, 2020 -
Courtesy of TikTok
NFL scores 580M views with Draft Day TikTok challenge
The league's programming on the viral video app includes a simulcast of the NFL's virtual fundraiser for COVID-19 relief and new in-app effects.
By Robert Williams • April 24, 2020 -
In-app purchases jump 22% on mobile usage gains, study says
Digital banking apps increased their installs 60% as people limit visits to banks.
By Robert Williams • April 24, 2020 -
Honda sponsors esports matchups between NHL players
As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.
By Dianna Christie • April 24, 2020 -
NBCUniversal debuts shoppable e-commerce platform
The direct-to-consumer platform launches as more retailers are shifting their operations online.
By Tatiana Walk-Morris • April 23, 2020 -
Coronavirus reshapes consumer habits, creating 4 new segments, report finds
Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.
By Peter Adams • April 23, 2020 -
Permission granted by Denny's
Denny's gets into gaming with presence on multiplayer platforms
The casual dining chain's Dennys247 account is on Nintendo's Switch, Microsoft's Xbox and Sony's PS4.
By Robert Williams • April 23, 2020 -
Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus
Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture.
By Peter Adams • April 23, 2020 -
Courtesy of Pinterest
Pinterest strengthens ties with software for creators
Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.
By Robert Williams • April 23, 2020 -
Magic Leap cuts 1K jobs while shifting focus to enterprise AR
The developer of augmented reality headsets is coping with the financial effects of the COVID-19 pandemic.
By Robert Williams • April 23, 2020 -
Courtesy of Red Lobster
Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights
The chain hopes to drive sales by offering takeout menus and virtual ambience for those looking to recreate the experience of eating out on a date.
By Dianna Christie • April 23, 2020 -
Opinion
It's time for digital assistants to reach their true potential
During a global health crisis, Alexa, Siri, Google Assistant and the rest have missed their moment to matter more, writes Curt Munk of WPP's Geometry.
By Curt Munk • April 23, 2020 -
Retrieved from Google blog, "The Keyword" on April 22, 2020
Google Shopping lets merchants list products for free
The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.
By Robert Williams • April 22, 2020 -
App installs surge as lockdowns keep people at home, study says
Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.
By Robert Williams • April 22, 2020 -
Courtesy of Popeyes
Popeyes drops 'NOLA STRONG' merch, menu box to support New Orleans
The cause-driven effort around COVID-19 comes as some employees strike for better working conditions amid the pandemic.
By Dianna Christie • April 22, 2020 -
Snap revenue surges 44% as user base expands 11M
Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.
By Robert Williams • April 22, 2020 -
Courtesy of Oscar Mayer
Oscar Mayer looks to keep cookout season alive with socially distant barbecues
The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.
By Dianna Christie • April 22, 2020 -
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.
By Chris Kelly • April 22, 2020
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