American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

By Robert Williams • June 5, 2020

Snapchat curtails Trump's presence as questions around social media's role proliferate

Following Twitter's actions to label the president's posts as inaccurate, Snap says it won't "amplify voices who incite racial violence and injustice by giving them free promotion."

By Robert Williams • June 4, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Reports: Quibi cuts senior executive pay by 10%

CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.

By Robert Williams • June 4, 2020

Adidas sees 52% gain in ROAS from Snapchat's e-commerce ads

The athletic apparel brand tested Snapchat's dynamic product ads that are now available worldwide.

By Robert Williams • June 4, 2020

Mar-tech partnership blends OOH, mobile to drive store traffic

A new collaboration between JCDecaux and S4M looks to reach on-the-go consumers as pandemic lockdowns ease.

By Robert Williams • June 3, 2020

Facebook, AppsFlyer team on in-app ad measurement for game developers

The companies aim to help developers identify how their ad campaigns drive app downloads and support loyalty.

By Robert Williams • June 3, 2020

Ibotta unveils self-service platform for emerging CPG brands

Brands can monitor the performance of their promotions and receive alerts when they reach set milestones with Ibotta Go.

By Robert Williams • June 3, 2020

Lowe's launches mobile video tool geared toward professionals

Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.

By Tatiana Walk-Morris • June 2, 2020

Smartphone sales plunge by record 20% amid pandemic, Gartner finds

Samsung maintained its No. 1 spot as the biggest seller of smartphones with a market share of almost 19%.

By Robert Williams • June 2, 2020

Talkspace ends Facebook talks to protest content moderation policy

The provider of online therapy criticized Facebook for not removing a post by President Trump, though it's too early to tell whether the public condemnation signals a broader trend of brands refusing to work with the social network.

By Robert Williams • June 2, 2020

Pinterest adds shopping feature to visual search

A new Shop tab in Lens gives mobile marketers a way to showcase products in Product Pins when users are most ready to buy.

By Robert Williams • June 2, 2020

Bomb Pop blasts off on social to win over tweens

With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.

By Robert Williams • June 2, 2020

Zynga snaps up developer Peak for $1.8B as mobile gaming surges

The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.

By Peter Adams • June 1, 2020

HBO Max matches with Bumble on virtual date giveaway

The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.

By Robert Williams • June 1, 2020

Facebook's Venue makes live TV events more social, starting with NASCAR

The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.

By Robert Williams • June 1, 2020

Bubly launches TikTok, Instagram campaign to show #UnstoppablePride

PepsiCo's brand of flavored seltzer launched its Pride campaign after pausing due to the importance of "current conversations happening across America."

By Robert Williams • Updated June 18, 2020

Mobile data surges 75% amid jump in video streaming

Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.

By Robert Williams • May 29, 2020

Fruit by the Foot hosts speed-eating challenge on YouTube Live

The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.

By Robert Williams • May 29, 2020

TikTok streams educational videos for homebound viewers

A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

By Robert Williams • May 29, 2020

DoorDash immerses Snapchat users in AR restaurants

Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.

By Robert Williams • May 29, 2020

Dunkin' declares support for The Donut Party in nod to election year

A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

By Dianna Christie • Updated June 3, 2020

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

By Natalie Black (Koltun) • May 29, 2020

Consumers want social ads to show return to normalcy, study says

Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.

By Robert Williams • May 28, 2020

Instagram IGTV video ads arrive as part of monetization push for influencers

Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.

By Robert Williams • May 28, 2020

Hyundai hits the road with 4-part series on Tastemade

Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.

By Robert Williams • May 28, 2020