Mobile: Page 78
-
Search ad spending could plunge 29% in Q2 as marketers turn taps off
Typically safe during a recession, the channel faces distinct challenges due to the coronavirus pandemic, eMarketer found.
By Peter Adams • April 13, 2020 -
AppsFlyer: Pandemic drives revenue for 65% of app categories
After doubling their revenue since the last week of February, streaming apps saw a 35% decline during the week ending April 6.
By Robert Williams • April 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Burger King
Burger King quizzes students for free Whopper offer
Students who answer questions about school subjects can receive BK App codes for a free sandwich.
By Robert Williams • April 13, 2020 -
Courtesy of Snap
Universal's 'Trolls World Tour' streaming premiere gets help from Snapchat AR Lens
To support one of the first films to skip its theatrical release and debut via streaming, the lens is also available on desktop so users can decorate home video calls.
By Robert Williams • April 13, 2020 -
Quibi premieres livestreamed show on 'Fortnite'
The first episodes of "Punk'd" starring musician Chance the Rapper were first available in the game's virtual drive-in section.
By Robert Williams • April 13, 2020 -
Courtesy of Chipotle Mexican Grill
Q&AChipotle's CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers.
By Chris Kelly • April 13, 2020 -
Courtesy of Pinterest
Pinterest adds new 'shop' tabs and curated style guides
The social platform made several upgrades to encourage shopping through its search function, as well as through user pins and boards.
By Tatiana Walk-Morris • April 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois hosts Instagram cooking show to support COVID-19 relief
"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.
By Robert Williams • April 9, 2020 -
Courtesy of Burger King
Burger King encourages people to be heroes by staying home
"Stay Home of the Whopper" salutes healthcare workers while pushing free delivery for housebound consumers.
By Dianna Christie • April 9, 2020 -
PlaceIQ buys FreckleIOT as location data industry consolidates
The acquisition will help PlaceIQ expand location data services to Canada.
By Robert Williams • April 9, 2020 -
Twitter tweaks privacy policy to share more user data with advertisers
Before the change, users had a setting to prevent Twitter from providing non-public personal information such as a smartphone's device identifier and ad engagement data.
By Robert Williams • April 9, 2020 -
Spotify expands self-serve ad platform worldwide
As part of the global expansion, the platform updated its interest-based and real-time ad targeting and expanded its menu of calls to action.
By Robert Williams • April 9, 2020 -
Courtesy of Snap
Snapchat supports COVID-19 relief with AR Lens
The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.
By Robert Williams • April 8, 2020 -
Chinese mobile users delay buying 5G phones, study says
Uncertainties about COVID-19 have dampened plans for big-ticket purchases, signaling how the pandemic may dent global 5G adoption this year.
By Robert Williams • April 8, 2020 -
CNN acquires Canopy, maker of personalized news app Tonic
The deal comes as the cable news network has reportedly been working on a fresh digital content platform.
By Dianna Christie • April 8, 2020 -
Permission granted by Quibi
Quibi hits only 300K downloads on first day
According to Sensor Tower, the total was a fraction of the 4 million downloads Disney+ racked up on its release day in November.
By Robert Williams • April 8, 2020 -
Courtesy of Moviebill
Moviebill, Regal debut AR game as COVID-19 keeps theaters closed
The companies plan to release immersive games and entertainment for mobile users throughout the summer.
By Robert Williams • April 8, 2020 -
Consumers aren't adopting mobile wallets, even during the pandemic
Mobile wallets accounted for a small portion of eligible transactions, despite the coronavirus outbreak, according to a PYMNTS.com report.
By Tatiana Walk-Morris • April 7, 2020 -
Courtesy of Trojan
Trojan asks consumers to slide into its Twitter DMs
Touting the joys of staying home during the pandemic, the condom brand is giving away products on Twitter and is sponsoring a Spotify playlist.
By Robert Williams • April 7, 2020 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch
The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.
By Robert Williams • April 7, 2020 -
Retrieved from Foursquare on April 07, 2020
Foursquare merges with location data rival Factual
While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.
By Robert Williams • April 7, 2020 -
Courtesy of Pepsi
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.
By Dianna Christie • April 7, 2020 -
Courtesy of Pandora
Pandora, Xfinity write mixtapes for 'Trolls World Tour' streaming debut
Xfinity customers who use its X1 platform for on-demand content can use voice commands to access the custom music.
By Robert Williams • April 7, 2020 -
Retrieved from GoPro on April 06, 2020
GoPro launches #HomePro challenge as COVID-19 keeps people inside
The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.
By Robert Williams • April 6, 2020 -
Report: Apple software update hints at expansion of search ads
The new Search Ads Campaign Management API may let marketers place search ads outside the App Store.
By Robert Williams • April 6, 2020
Previous
