TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

McCormick spices up taco night with Drew Barrymore livestream

The #TacosTogether event on Instagram Live will raise awareness for No Kid Hungry during the pandemic.

By Robert Williams • May 19, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Apple buys virtual reality content startup NextVR

NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.

By Robert Williams • May 18, 2020

Airbnb matches with Bumble on virtual date experiences

Shareable online activities include wine tastings, cooking lessons, virtual tours, escape rooms and music appreciation classes to help new couples bond during quarantine.

By Robert Williams • May 18, 2020

Report: Reddit gets new ad sales boss as its looks to broaden appeal

Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.​

By Robert Williams • May 18, 2020

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

By Natalie Black (Koltun) • May 18, 2020

Google Chrome update blocking resource-depleting ads goes live, sowing confusion

Digiday reported some publishers were surprised by the feature, with insiders claiming they hadn't received an update since its announcement in May.

By Dianna Christie • Updated Aug. 26, 2020

Facebook acquires Giphy image-sharing platform for reported $400M

The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

By Peter Adams • May 15, 2020

Black Forest gummy bear builds virtual forest on Instagram

Part of the candy brand's effort to raise awareness for National Love a Tree Day on May 16, the effort comes amid growing expectations around sustainability.

By Robert Williams • May 15, 2020

TikTok to present at IAB NewFronts for 1st time

Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

By Robert Williams • May 15, 2020

AppLovin buys Machine Zone to expand mobile gaming ambitions

Machine Zone's games, including "Game of War: Fire Age" and "Mobile Strike," have generated $5 billion from more than 310 million lifetime downloads.

By Robert Williams • May 15, 2020

Budweiser kicks off nostalgic concert series on YouTube

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

By Robert Williams • May 15, 2020

Almond Board urges Twitch gamers to 'pwn your everyday'

Banners, digital billboards and digital videos feature jargon from the gamer subculture in the trade group's campaign on Twitch.

By Robert Williams • May 14, 2020

LA Rams reveal new uniforms with Snapchat AR lens

The integration could be a welcome source of content for sports-starved fans, but the team's new logo has become the focus of derision on social media.

By Robert Williams • May 14, 2020

Busch Light paints fan faces on NASCAR car

While fans will not be in the stands, the Twitter contest gives them a chance to be represented at the event.

By Robert Williams • May 14, 2020

Pandemic could drive higher AR/VR adoption, study predicts

Applications for the tech include deeper product visualization, more immersive virtual try-ons, access to item details and exploring virtual malls.

By Tatiana Walk-Morris • May 13, 2020

EMarketer: Instagram, Snapchat outpace Facebook in engagement growth

The coronavirus pandemic will lead people to ramp up their social media usage for the first time since 2017.

By Robert Williams • May 13, 2020

Shake Shack debuts social cooking series to build brand community during quarantine

Hosted by Culinary Director Mark Rosati and Executive Chef John Karangis, "Shake Shack at Your Shack" provides tips on how to make the chain's menu items at home.

By Robert Williams • May 13, 2020

Twitter acquires mobile DSP to boost performance ads

CrossInstall focuses on user acquisition campaigns for mobile apps with ad formats that include playables.

By Robert Williams • May 13, 2020

Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020

Asos debuts AR tool for online shoppers

The retailer is digitally mapping products onto models to generate images that better showcase size, cut and fit as most stores remain closed.

By Tatiana Walk-Morris • May 12, 2020

Uber bids to acquire Grubhub, reports say

While Grubhub wouldn't comment specifically on the report, the company said "consolidation could make sense in our industry, and like any responsible company, we are always looking at value-enhancing opportunities."

By Julie Littman • Updated May 12, 2020

Perfect brings AR tools for beauty brands to WeChat

Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.

By Robert Williams • May 12, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 12, 2020

Spotify's listening party shows when people stream same songs

"Listening Together" helps users of the audio streaming company to visualize how 30,000 people worldwide play the same track every second.

By Robert Williams • May 12, 2020