Patrón goes virtual for the 'Super Bowl of tequila'

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

By Natalie Black (Koltun) • May 4, 2020

Midol rebrand targets younger women on Snapchat, Giphy

An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.

By Robert Williams • May 4, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Soccer platform enters US market with Sports Illustrated tie-up

The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

By Robert Williams • May 4, 2020

KFC hosts virtual Mother's Day dinners on Facebook Messenger

The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.

By Robert Williams • May 4, 2020

Report: TikTok tests CTA ads to share revenue with influencers

Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

By Robert Williams • May 1, 2020

Apple's services revenue offsets falling iPhone sales

Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.

By Robert Williams • May 1, 2020

Starbucks to rev up marketing as US stores gradually reopen

Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.

By Robert Williams • May 1, 2020

Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

By Robert Williams • May 1, 2020

Facebook's Q1 ad revenue rose 17% even as ad prices slumped

Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.

By Robert Williams • April 30, 2020

Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

By Peter Adams • April 30, 2020

Lavazza, Arsenal sponsor AR experience for soccer fans

The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

By Robert Williams • April 30, 2020

L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Top brands may lose $400B in value during pandemic

Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

By Robert Williams • April 30, 2020

Spotify taps Anchor to let people turn video chats into podcasts

A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

By Robert Williams • April 29, 2020

Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

By Robert Williams • April 29, 2020

App push notifications hit highest open rate in 4 years, study says

Businesses increased increased app push notifications by 16% and saw direct open rates that were 22% higher in March.

By Robert Williams • April 29, 2020

Google ad revenue rises 10%, masking slowdown from pandemic

Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.

By Robert Williams • April 29, 2020

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

By Tatiana Walk-Morris • April 29, 2020

What Twitter's #SafeHandsChallenge is teaching marketers

UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories, writes 360i's Marie Goldstein.

By Marie Goldstein • April 29, 2020

Shopify unveils consumer shopping app as e-commerce booms under coronavirus

Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders. 

By Peter Adams • April 28, 2020

Zynga offers Amazon Prime members free 'Words With Friends' content

Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.

By Robert Williams • April 28, 2020

Sprinklr adds TikTok to customer experience platform

Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place​.

By Robert Williams • April 28, 2020

Chiquita lets Spotify users unlock playlists, branded prizes

Consumers can listen to music and a podcast and win prizes by scanning codes on its iconic blue banana stickers.

By Robert Williams • April 28, 2020

Snapchat pilots 'first commercial' video takeover ads

AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.

By Robert Williams • April 28, 2020

Burger King links TV ad with QR code to offer up free Whoppers

In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.

By Robert Williams • April 27, 2020