Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch

The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.

By Robert Williams • April 7, 2020

Foursquare merges with location data rival Factual

While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.

By Robert Williams • April 7, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020

Pandora, Xfinity write mixtapes for 'Trolls World Tour' streaming debut

Xfinity customers who use its X1 platform for on-demand content can use voice commands​ to access the custom music.

By Robert Williams • April 7, 2020

GoPro launches #HomePro challenge as COVID-19 keeps people inside

The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.

By Robert Williams • April 6, 2020

Report: Apple software update hints at expansion of search ads

The new Search Ads Campaign Management API may let marketers place search ads outside the App Store.

By Robert Williams • April 6, 2020

WHO enlists virtual influencer for COVID-19 prevention campaign

CGI personality Knox Frost is helping to raise money for the COVID-19 Solidarity Response Fund.

By Robert Williams • April 6, 2020

Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Zoom CEO admits 'missteps,' wants company to become security-first

The company's overnight popularity put its flaws under a microscope.

By Samantha Schwartz • April 6, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

Russell Stover readies GIFs, Instagram 'bunny hunt' for Easter

"The Great Bunny Hunt" will challenge people to find chocolate bunnies hidden in photos for a chance to win a year of free candy.

By Robert Williams • April 3, 2020

Snapchat user engagement for app ads jumps during pandemic

Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.

By Robert Williams • April 3, 2020

T-Mobile offers free Quibi to select wireless plans

The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.

By Robert Williams • April 3, 2020

Huawei adds Discover.film streaming app to 100M smartphones

The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.

By Robert Williams • April 2, 2020

Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief

Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.

By Robert Williams • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

Apple buys Dark Sky weather app, shuts down Android version

The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.

By Robert Williams • April 1, 2020

Rakuten Viber teams with WHO on COVID-19 chatbot

The service offers real-time updates and information such as travel advice and quizzes that bust myths about the coronavirus.

By Robert Williams • April 1, 2020

T-Mobile urges gratitude for 'helpers' on April Fools' Day

Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.

By Robert Williams • April 1, 2020

Hard seltzer brand plans 'biggest digital cheers in history' to bartenders

Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.

By Robert Williams • March 31, 2020

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting

Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.

By Robert Williams • March 31, 2020

Mobile gaming jumps 24% as people quarantine at home, AdColony finds

Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.

By Robert Williams • March 31, 2020

YouCam Makeup gives beauty brands free AR sampling tech

Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.

By Robert Williams • March 31, 2020

Report: Airbnb pauses marketing to save $800M during pandemic downturn

With the travel and hospitality industry harshly impacted, the company is enacting a hiring freeze and cutting executive pay.

By Peter Adams • March 30, 2020

Chipotle turns Challenger Series into virtual gaming tournament

Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.

By Dianna Christie • March 30, 2020