E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 30, 2020

Cottonelle urges people to stop stockpiling toilet paper with social campaign

Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.

By Robert Williams • March 30, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

The Giant Company takes to social media to stop panic buying

To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.

By Jessica Dumont • March 27, 2020

Verizon livestreams benefit concerts as COVID-19 keeps fans at home

The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.

By Robert Williams • March 27, 2020

Comic Dive: Virtual Realities

As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.

By John Hazard • March 27, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020

EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets

The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown. 

By Robert Williams • March 27, 2020

Jimmy John's delivers fresh bread to drive social buzz

App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.

By Robert Williams • March 27, 2020

Pinterest upgrades merchant services as shopping searches jump

The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

By Robert Williams • March 26, 2020

Busch livestreams 'Trivia Happy Hour' on Facebook

The brand will give away prizes and raise money for bartenders facing financial hardship during the coronavirus pandemic.

By Robert Williams • March 26, 2020

'Pokémon Go' spending jumps 67% after indoor play adjustments

U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.

By Robert Williams • March 26, 2020

JanSport runs TikTok challenge to raise charity awareness

Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.

By Robert Williams • March 26, 2020

Facebook says ad business 'weakening' despite usage spike under coronavirus

People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.

By Peter Adams • March 25, 2020

Behr, West Elm design virtual backgrounds for Zoom amid WFH boom

The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.

By Robert Williams • March 25, 2020

Pinterest unveils 'Today' tab as traffic hits record highs

The new feature provides a hub for timely information, including updates about the coronavirus pandemic.

By Robert Williams • March 25, 2020

Instagram adds video chat to help people stay connected

As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.

By Robert Williams • March 25, 2020

Twitter's ad revenue takes a hit around coronavirus even as active users surge

In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.

By Peter Adams • March 24, 2020

Smartphone shipments fell record 38% last month

The coronavirus pandemic disrupted supply chains and reduced demand, according to Strategy Analytics.

By Robert Williams • March 24, 2020

Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic

The sportswear brand is also offering its workout app for free as people are urged to remain isolated.

By Robert Williams • March 24, 2020

SoundCloud teams with Twitch to help musicians get paid from livestreams

Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.

By Robert Williams • March 24, 2020

Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus

 A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.

By Peter Adams • March 23, 2020

Huuuge Games boosts ROAS in test of Tapjoy ad format

Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.

By Robert Williams • March 23, 2020

Condom brand puts racy spin on social distancing with social media content

Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.

By Robert Williams • March 23, 2020

COVID-19 could cause AR/VR headset shipments to fall, IDC predicts

Shortages of key parts are restricting shipments, which are forecast to bounce back in the second half of 2020.

By Robert Williams • March 23, 2020

Shopify launches 3D model, video integration for merchants

To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.

By Tatiana Walk-Morris • March 20, 2020