Bloomberg lets brands repurpose social media ads for its mobile sites

A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.

By Robert Williams • April 27, 2020

Snapchat camera marketing comes into focus during quarantine

Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.

By Natalie Black (Koltun) • April 27, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

'Fortnite' virtual rap concert draws record 12.3M attendees

The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

By Robert Williams • April 27, 2020

Facebook revamps video chat features across its app suite to rival Zoom

Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

By Robert Williams • April 27, 2020

Sonic Drive-In spurs 5x more app downloads with RCS pilot

The fast-food chain saw a customer registration rate that was three times higher for recipients using rich messaging than for more standard MMS.

By Robert Williams • April 24, 2020

NFL scores 580M views with Draft Day TikTok challenge

The league's programming on the viral video app includes a simulcast of the NFL's virtual fundraiser for COVID-19 relief and new in-app effects.

By Robert Williams • April 24, 2020

In-app purchases jump 22% on mobile usage gains, study says

Digital banking apps increased their installs 60% as people limit visits to banks.

By Robert Williams • April 24, 2020

Honda sponsors esports matchups between NHL players

As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.

By Dianna Christie • April 24, 2020

NBCUniversal debuts shoppable e-commerce platform

The direct-to-consumer platform launches as more retailers are shifting their operations online.

By Tatiana Walk-Morris • April 23, 2020

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

By Peter Adams • April 23, 2020

Denny's gets into gaming with presence on multiplayer platforms

The casual dining chain's Dennys247 account is on Nintendo's Switch, Microsoft's Xbox and Sony's PS4.

By Robert Williams • April 23, 2020

Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus

Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture.

By Peter Adams • April 23, 2020

Pinterest strengthens ties with software for creators

Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

By Robert Williams • April 23, 2020

Magic Leap cuts 1K jobs while shifting focus to enterprise AR

The developer of augmented reality headsets is coping with the financial effects of the COVID-19 pandemic.

By Robert Williams • April 23, 2020

Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights

The chain hopes to drive sales by offering takeout menus and virtual ambience for those looking to recreate the experience of eating out on a date.

By Dianna Christie • April 23, 2020

It's time for digital assistants to reach their true potential

During a global health crisis, Alexa, Siri, Google Assistant and the rest have missed their moment to matter more, writes Curt Munk of WPP's Geometry.

By Curt Munk • April 23, 2020

Google Shopping lets merchants list products for free

The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.

By Robert Williams • April 22, 2020

App installs surge as lockdowns keep people at home, study says

Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

By Robert Williams • April 22, 2020

Popeyes drops 'NOLA STRONG' merch, menu box to support New Orleans

The cause-driven effort around COVID-19 comes as some employees strike for better working conditions amid the pandemic.

By Dianna Christie • April 22, 2020

Snap revenue surges 44% as user base expands 11M

Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

By Robert Williams • April 22, 2020

Oscar Mayer looks to keep cookout season alive with socially distant barbecues

The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.

By Dianna Christie • April 22, 2020

After stumbling out of the gate, can Quibi deliver on its promise for marketers?

Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.

By Chris Kelly • April 22, 2020

Fintech named fastest-growing app category in 2019, AppsFlyer finds

Amid growing competition, digital banking apps doubled their marketing in the U.S. last year, beating financial services and investment apps.

By Robert Williams • April 21, 2020

Group Nine links with Facebook on 10 original Watch shows

Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

By Robert Williams • April 21, 2020

Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief

The Anheuser-Busch brand's Twitter campaign poking fun at Roger Goodell ​raises money for the NFL Draft-a-Thon charity.

By Robert Williams • April 21, 2020