Burger King Finland turns McDonald's into delivery hot spots

The conquesting campaign offered free delivery to people who ordered food near McDonald's locations.

By Robert Williams • July 2, 2020

Burberry releases surfer video game for summer fashions

"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.

By Robert Williams • July 2, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest

Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.

By Robert Williams • July 2, 2020

Taco Bell to launch new loyalty program 5 years after first iteration

The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday.

By Alicia Kelso • July 1, 2020

Jersey Mike's unlocks Aaron Judge videos with scannable codes

Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.

By Robert Williams • July 1, 2020

Goodr boosts conversions 32% with AR try-on for sunglasses

The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.

By Robert Williams • July 1, 2020

Google buys smart glasses startup North for 'ambient computing'

After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.

By Robert Williams • July 1, 2020

Report: New York Times withdraws from Apple News app

Apple's news aggregation app didn't support the newspaper's strategy of increasing subscriptions.

By Robert Williams • June 30, 2020

Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Marketers' Facebook boycotts are just the 1st step toward change

Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.

By Peter Adams • June 30, 2020

Papa John's promotes Shaq-inspired XL pizza with Snapchat lens

Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.

By Robert Williams • June 30, 2020

Gucci unveils 1st global shoe try-on in Snapchat

The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.

By Robert Williams • June 30, 2020

Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands

Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.

By Robert Williams • Updated July 1, 2020

Use of news apps jumped 59% at peak of pandemic, study says

Sessions peaked in April and slid by 13% by the following month, though they are still elevated from pre-pandemic levels.

By Robert Williams • June 29, 2020

Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok

The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.

By Robert Williams • June 29, 2020

Busch duets with Billy Ray Cyrus for social media jingle contest

The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.

By Robert Williams • June 29, 2020

Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech

The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.

By Peter Adams • June 26, 2020

Social media helps Gen Z, millennials feel less lonely during pandemic, study says

Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring. 

By Robert Williams • June 26, 2020

Marketers value insights from location data, study says

The benefits of location data include improved engagement, ROI and content for consumers.

By Robert Williams • June 26, 2020

YouTube tests short videos as TikTok threat grows

The video-sharing platform is testing an app feature that lets people record and share 15-second videos.

By Robert Williams • June 26, 2020

Bollé unleashes sunglass try-on experience on Instagram

The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.

By Robert Williams • June 26, 2020

F'real shakes up relaunch with livestreams, QR codes, mobile VR

The shakes and smoothies brand posted QR codes on its social media channels, digital ads and blender screens that mobile users can scan to activate a web-based VR experience. 

By Robert Williams • June 25, 2020

Google tests feeds in app campaigns, deep linking tools for marketers

E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.

By Robert Williams • June 25, 2020

Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event

For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.

By Robert Williams • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020