Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

Instagram opens Shopping feature to creators as community lands in the limelight

Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.

By Peter Adams • June 24, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

App advertisers see 100% jump in CPMs as lockdowns ease

New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.

By Robert Williams • June 24, 2020

NYX's #BrowFitness challenge exceeds 705M views on TikTok

The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.

By Robert Williams • June 24, 2020

Snapchat's 1st shoppable show will sell streetwear

The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

By Robert Williams • June 24, 2020

Microsoft shutters Mixer, partners with Facebook Gaming

Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.

By Robert Williams • June 23, 2020

Apple iOS 14 introduces App Clips for easy access to specific tasks

This week's iOS 14 preview showed how retailers, restaurants and other brands will be able to customize App Clip codes for iPhone users to scan and expedite transactions.

By Robert Williams • June 23, 2020

Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

The search giant has been hit by a lack of travel ads due to the pandemic, and as Amazon and Facebook continue to nab online ad sales.

By Dianna Christie • June 23, 2020

Starburst debuts 'best enjoyed vertically' video ads

The ads support the launch of Starburst Swirlers, which the brand describes as its first "vertically shaped candy."

By Robert Williams • June 23, 2020

Quibi's quick demise: A look inside the mobile-only streamer's fumbled launch

Big name executives. Big stars. Big advertising commitments. Big hype. Brightcove principal analyst Jim O'Neill asks, "What happened?"

By Jim O'Neill • June 23, 2020

Harry's, HelloFresh pilot interactive Spotify ads that help podcast listeners redeem offers

The visual format reminds users of offers they previously heard in screen-free moments, and arrives as the platform builds out a formidable stable of content.

By Peter Adams • June 22, 2020

Marketers spend 42% of app install ad budgets on video, study finds

More than half of app marketers plan to boost their user acquisition campaigns this year.

By Robert Williams • June 22, 2020

Google unveils shoppable video ads for YouTube

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

By Robert Williams • June 22, 2020

Study: Shopping apps boost engagement during pandemic

The cost to acquire a shopper who completed a first purchase plunged by more than half to $19.47 in March.

By Robert Williams • June 19, 2020

Lexus gamifies preview of new car with AR app

Users can virtually drive the new 2021 IS as if it were a remote-control toy in the carmaker's app, which features immersive technology.

By Robert Williams • June 19, 2020

Nintendo's 'Animal Crossing' to host virtual Global Pride parade

Twitch creators on June 27 will livestream "Animal Crossing" sessions and host Pride activities in the hit social simulation game.

By Robert Williams • June 19, 2020

Burger King debuts 1st 'dance ordering' on TikTok

With the influencer-powered #WhopperDance challenge, the chain is offering $1 burgers to users who create music videos that include special moves.

By Robert Williams • June 19, 2020

Etsy unveils AR shopping tool for wall art

The features are particularly useful while the pandemic keeps people inside and consumer attention remains focused on the home.

By Tatiana Walk-Morris • June 18, 2020

Hilton CMO departs as hospitality giant cuts 22% of corporate workforce

Previously from Uber, Kellyn Smith Kenny is credited with helping grow Hilton's loyalty program to 100 million members.

By Peter Adams • June 18, 2020

Chipotle chatbot brings ordering to Facebook Messenger

Pepper, a "concierge bot," will guide customers through several steps on the chat app to place an order for pickup or delivery.

By Robert Williams • June 18, 2020

SiriusXM buys podcast tech startup Simplecast

In a sign of growing competition in the space, Kim Kardashian West reportedly made a podcasting deal with SiriusXM competitor Spotify.

By Robert Williams • June 18, 2020

Study: #Ad tag usage by Instagram influencers falls 30%

While COVID-19 contributed to the decline, lower usage of the hashtag likely began before the pandemic, Socialbakers estimates.

By Robert Williams • June 18, 2020

Crisis management: How two DTC brands found success in the midst of a pandemic

As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online.

By Cara Salpini • June 17, 2020

Google bans far-right site ZeroHedge from ad platform for policy violations

In a related move, The Federalist was given three days to remove violations of Google's policies, which it did.

By Robert Williams • June 17, 2020

Spotify unveils self-service video ads

Advertisers can format video ads to appear horizontally or vertically, optimizing them for viewing on iOS and Android devices.

By Robert Williams • June 17, 2020