EU opens antitrust probes of App Store, Apple Pay

The investigation follows Spotify complaints that the iPhone maker's control of the App Store gives it an unfair advantage against rivals.

By Robert Williams • June 17, 2020

How brands can use hyperlocal marketing to bounce back and drive revenue

Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes.

By Collin Holmes • June 17, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

WhatsApp adds mobile payments in Brazil

Shoppers in the country can now use the Facebook-owned app to browse merchants' product catalogs and make direct payments.

By Robert Williams • June 16, 2020

Snapchat aims to educate marketers with 'Snap Focus' classes

A new education portal includes six classes for a free Snapchat Ads Manager certification to help professionals hone their campaigns on the app.

By Robert Williams • June 16, 2020

Burger King serves up 100K breakfast sandwiches to 'night owls'

The chain is rolling out the plant-based Impossible Croissan-wich and wants to drive foot traffic to restaurants by not offering the giveaway for delivery orders.

By Robert Williams • June 16, 2020

Walmart teams with Shopify to grow its marketplace

By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change.

By Daphne Howland • June 15, 2020

Verizon inks 3-year pact with 'League of Legends' esports league

A deep partnership around 5G and network services comes as the telecom's own streaming bets on gaming draw millions during the pandemic.

By Peter Adams • June 15, 2020

Stihl Timbersports drives YouTube views among sports-hungry fans

The push behind a year-old extreme lumberjack competition series spurred 1.9 million social media impressions and 95,000 clicks on YouTube.

By Robert Williams • June 15, 2020

Report: Google Pay to add more shopping features

A redesigned platform will feature branded buttons from merchants, letting customers place orders or pay for services inside the payment app.

By Robert Williams • June 15, 2020

Global ad marketplace to drop 7% this year, rebound next year, Magna says

Despite the strength of digital formats, COVID-19's impact on the overall advertising industry now appears to be deeper than previously forecast.

By Dianna Christie • June 15, 2020

Stella Artois taps Andy Cohen for social audio series

"Daydreaming in The Life Artois" appears on the AB InBev brand's YouTube channel every Friday through July 10.

By Robert Williams • June 15, 2020

Facebook's purchase of Giphy faces antitrust review

The social media giant will cooperate with the U.K.'s Competition and Markets Authority, and developer access to Giphy won't change in the meantime.

By Robert Williams • June 15, 2020

Bounty targets gamers with Twitch influencer campaign

A spot by the Procter & Gamble brand dramatizes gamers' anguish when they knock over drinks on computer equipment during intense gaming sessions.

By Robert Williams • June 12, 2020

Bonnaroo producer to livestream TikTok concert benefiting minority-owned businesses

Superfly's "Small Business Live" event featuring T-Pain, Brandi Carlile and others comes as many companies face financial hardship during the pandemic.

By Robert Williams • June 12, 2020

2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Nars Cosmetics samples voice commerce on Spotify

Listeners in the U.K. can ask their smart speakers for delivery of a free blush, lipstick or mascara from the luxury cosmetics brand.

By Robert Williams • June 12, 2020

Klarna debuts 'Vibe' no-fee loyalty program

Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.

By Tatiana Walk-Morris • June 12, 2020

Snapchat debuts AI-powered lenses, mini apps, real-time features

Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.

By Robert Williams • June 12, 2020

Joann promotes face mask donations on Facebook, Instagram

The campaign includes targeted local advertising that urges people to make protective face masks for all Americans during the coronavirus pandemic.

By Robert Williams • June 11, 2020

Mobile-first bank launches in-app cashback rewards with Nike, ASOS

AliExpress, Groupon, Sephora and Just Eat are also among the big brands featured in the Spanish digital bank's loyalty program.

By Robert Williams • June 11, 2020

P&G's Native spotlights armpits in new digital campaign

The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.

By Robert Williams • June 11, 2020

Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers

The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.

By Robert Williams • June 11, 2020

Just Eat Takeaway acquires Grubhub in all-stock deal

Grubhub shares jumped more than 7% during after hours trading on news of the deal, which will also give Amsterdam-based Just Eat Takeaway a strong foothold in the U.S.

By Julie Littman • June 11, 2020

Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.

By Robert Williams • June 10, 2020

Voice assistants deepen ties with brands, study says

In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.

By Robert Williams • June 10, 2020