Busch Light paints fan faces on NASCAR car

While fans will not be in the stands, the Twitter contest gives them a chance to be represented at the event.

By Robert Williams • May 14, 2020

Pandemic could drive higher AR/VR adoption, study predicts

Applications for the tech include deeper product visualization, more immersive virtual try-ons, access to item details and exploring virtual malls.

By Tatiana Walk-Morris • May 13, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

EMarketer: Instagram, Snapchat outpace Facebook in engagement growth

The coronavirus pandemic will lead people to ramp up their social media usage for the first time since 2017.

By Robert Williams • May 13, 2020

Shake Shack debuts social cooking series to build brand community during quarantine

Hosted by Culinary Director Mark Rosati and Executive Chef John Karangis, "Shake Shack at Your Shack" provides tips on how to make the chain's menu items at home.

By Robert Williams • May 13, 2020

Twitter acquires mobile DSP to boost performance ads

CrossInstall focuses on user acquisition campaigns for mobile apps with ad formats that include playables.

By Robert Williams • May 13, 2020

Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020

Asos debuts AR tool for online shoppers

The retailer is digitally mapping products onto models to generate images that better showcase size, cut and fit as most stores remain closed.

By Tatiana Walk-Morris • May 12, 2020

Uber bids to acquire Grubhub, reports say

While Grubhub wouldn't comment specifically on the report, the company said "consolidation could make sense in our industry, and like any responsible company, we are always looking at value-enhancing opportunities."

By Julie Littman • Updated May 12, 2020

Perfect brings AR tools for beauty brands to WeChat

Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.

By Robert Williams • May 12, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 12, 2020

Spotify's listening party shows when people stream same songs

"Listening Together" helps users of the audio streaming company to visualize how 30,000 people worldwide play the same track every second.

By Robert Williams • May 12, 2020

Chili's plans YouTube dinner party with DoorDash

The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.

By Robert Williams • May 12, 2020

Chips Ahoy, Sour Patch Kids team up to host virtual prom

To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

By Dianna Christie • May 12, 2020

Facebook beefs up ad targeting for in-stream Watch video buys

Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.

By Robert Williams • May 11, 2020

MoonPie unveils virtual roommate on Alexa

The quirky MoonMate can offer to pay rent in the form of snack cakes, avoid doing household chores and keep Alexa users entertained with conversations.

By Robert Williams • May 11, 2020

Report: TikTok takes aim at Snapchat with AR ad format

The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.

By Robert Williams • May 11, 2020

Chipotle, Axe host virtual prom events for homebound teens

Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.

By Robert Williams • May 11, 2020

Russell Stover plans 'world's biggest virtual hug' on TikTok

In honor of National Nurses Week, the confectioner will donate chocolate to hospital workers on the front lines of the pandemic fight.

By Robert Williams • May 7, 2020

E.l.f. Cosmetics returns to TikTok with original song, dance challenge

After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.

By Robert Williams • May 7, 2020

Nike aims phones at the sky in search for sneaker-shaped AR cloud

Mobile users in Brazil can unlock exclusive content after using their phones to find an augmented reality cloud shaped like an Air Max sneaker.

By Robert Williams • May 7, 2020

What does the marketing funnel look like post-pandemic?

Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.

By Ken Harlan • May 6, 2020

Pinterest upgrades pinboard tools as US user growth slows

The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.

By Robert Williams • May 6, 2020

Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days

Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.

By Robert Williams • May 6, 2020

Lucky Brand deals offbeat challenges with Instagram contest

The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

By Robert Williams • May 6, 2020

Workday mobile usage has climbed during pandemic, study says

Mobile users have increased their usage of web browsers rather than apps as their media consumption habits change.

By Robert Williams • May 6, 2020