Mobile: Page 78

  • Sam's Club scan-and-go app
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    Courtesy of Sam's Club
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    Grocers are ramping up mobile checkout platforms

    Retailers like Sam's Club, Wegmans, Fairway and Kroger are urging customers to adopt the tech as they promote contact-free shopping during the pandemic.

    By Jessica Dumont • May 6, 2020
  • Kendra Scott introduces virtual try-on.
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    Courtesy of Kendra Scott
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    Jewelry brand Kendra Scott introduces AR try-on tool

    The retailer joins other brands that have introduced virtual tech to remotely connect with consumers. 

    By Tatiana Walk-Morris • May 5, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Visual art for Mucinex's #boringhero social media campaign that was retrieved for Mobile Marketer on May 5, 2020
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    Courtesy of Mucinex
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    Mucinex enlivens coronavirus PSA content with Instagram superhero art

    Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.

    By • May 5, 2020
  • Wendy's sends Twitter users on digital scavenger hunt for prizes
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    Retrieved from Wendy's on May 05, 2020
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    Wendy's sends Twitter fans on digital scavenger hunt across the internet

    "Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.

    By • May 5, 2020
  • Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
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    Courtesy of Cholula
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    Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser

    To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.

    By • May 5, 2020
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    Flickr user Mike Mozart
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    Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

    A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.

    By • May 4, 2020
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    Patrón Tequila Twitter
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    Patrón goes virtual for the 'Super Bowl of tequila'

    This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

    By • May 4, 2020
  • Midol rebrand targets younger women on Snapchat, Giphy
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    Courtesy of Midol
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    Midol rebrand targets younger women on Snapchat, Giphy

    An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.

    By • May 4, 2020
  • Soccer platform enters U.S. market with Sports Illustrated tie-up
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    Courtesy of Sports Illustrated
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    Soccer platform enters US market with Sports Illustrated tie-up

    The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

    By • May 4, 2020
  • KFC hosts virtual Mother's Day dinners on Facebook Messenger
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    Courtesy of KFC
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    KFC hosts virtual Mother's Day dinners on Facebook Messenger

    The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.

    By • May 4, 2020
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    Kon Karampelas
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    Report: TikTok tests CTA ads to share revenue with influencers

    Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

    By • May 1, 2020
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    Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
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    Apple's services revenue offsets falling iPhone sales

    Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.

    By • May 1, 2020
  • Starbucks sustainable cups
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    Courtesy of Starbucks
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    Starbucks to rev up marketing as US stores gradually reopen

    Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.

    By • May 1, 2020
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    Brian Warmoth
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    Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

    The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

    By • May 1, 2020
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    Alex Haney / Unsplash
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    Facebook's Q1 ad revenue rose 17% even as ad prices slumped

    Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.

    By • April 30, 2020
  • A still of Taco Bell's limited-time At-Home meal kits unveiled for Cinco De Mayo on April 30, 2020
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    Courtesy of Taco Bell Corp.
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    Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

    One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

    By • April 30, 2020
  • Lavazza, Arsenal sponsor AR experience for soccer fans
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    Courtesy of Blippar
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    Lavazza, Arsenal sponsor AR experience for soccer fans

    The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

    By • April 30, 2020
  • L'Oréal rolls out first beauty AR lenses on Snap's desktop app
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    Courtesy of Snap
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    L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

    Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

    By • April 30, 2020
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    Getty Images
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    Top brands may lose $400B in value during pandemic

    Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

    By • April 30, 2020
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    Spotify
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    Spotify taps Anchor to let people turn video chats into podcasts

    A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

    By • April 29, 2020
  • Screen from Shapermint's Mother's Day campaign retrieved on April 29, 2020
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    Courtesy of Shapermint
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    Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

    The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

    By • April 29, 2020
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    Freestocks.org via Pexels
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    App push notifications hit highest open rate in 4 years, study says

    Businesses increased increased app push notifications by 16% and saw direct open rates that were 22% higher in March.

    By • April 29, 2020
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    Pixabay
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    Google ad revenue rises 10%, masking slowdown from pandemic

    Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.

    By • April 29, 2020

  • How the COVID-19 pandemic is pushing brands to connect digitally

    Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

    By Tatiana Walk-Morris • April 29, 2020
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    unsplash/freestocks
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    Opinion

    What Twitter's #SafeHandsChallenge is teaching marketers

    UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories, writes 360i's Marie Goldstein.

    By Marie Goldstein • April 29, 2020