Wegmans' updated app gets a thumbs down from shoppers

A clunky coupon feature and slow load times are among the most common complaints, but the retailer says upgrades will roll out over the coming months.

By Krishna Thakker • Jan. 24, 2020

Home Depot boosts engagement 238% with customer identification

The home-improvement chain reduced friction on customer inquiry pages with the help of mobile marketing firm Vibes and Infutor.

By Robert Williams • Jan. 24, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

K-Y's racy Instagram challenge seeks 'chief pleasure officer'

The brand of intimate lubricants will review selfies where users make suggestive faces to select someone to fill the post for a year.

By Robert Williams • Jan. 24, 2020

Tinder, Pandora lead gains in app subscriptions

In Sensor Tower's ranking of non-gaming apps by revenue, Google One appears in the top 10, suggesting that subscription revenue is diversifying beyond dating and streaming.

By Robert Williams • Jan. 24, 2020

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.

By Peter Adams • Jan. 23, 2020

Placer.ai raises $12M to expand location data services

The company is seeking to expand in the high-growth industry of collecting location data from mobile consumers, a practice that has alarmed privacy advocates.

By Robert Williams • Jan. 23, 2020

52% of retailers will boost 2020 social media ad budgets, study says

Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.

By Robert Williams • Jan. 23, 2020

Dunkin' challenges Instagram users to design cold brew sweaters

Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.

By Robert Williams • Jan. 23, 2020

How Verizon links 5G to its ongoing first responder homage

For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.

By Chris Kelly • Jan. 23, 2020

5 ways mobile will converge with retail in 2020

At the NRF's Big Show, retailers and exhibitors showcased how mobile's role continues to evolve and expand for both in-store and online shopping.

By Chantal Tode , Peter Adams • Jan. 22, 2020

David's Bridal unveils concierge chatbot Zoey

Zoey helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.

By Robert Williams • Jan. 22, 2020

Super Bowl viewing shifts to connected devices, study finds

The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.

By Robert Williams • Jan. 22, 2020

5G's boon for smartphone market will be short-lived, forecast says

Gartner predicted that 5G will help lift total smartphone shipments this year, but figures will steadily drop to 1.76 billion by 2022.

By Robert Williams • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

TikTok revenue surges fivefold as global downloads hit 738M

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

By Robert Williams • Jan. 21, 2020

Budweiser Canada updates 'Whassup' for Super Bowl with Uber, smart home tech

The beermaker's TV spot depicts smart home devices saying the catchphrase and will have an Uber code to request a safe ride home.

By Robert Williams • Jan. 21, 2020

Ikea, Subway cash in on digital stickers for Venmo

Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.

By Robert Williams • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Avocados From Mexico links Super Bowl buzz to blockchain

The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.

By Peter Adams • Jan. 17, 2020

Verizon, TurboTax sponsor Twitch Rivals esports tournament

The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.

By Robert Williams • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

'Words With Friends' shares celebrity-backed social campaign for 2020

Zynga's social gaming app features influencers, celebrities and organizations who share their "word of the year."

By Robert Williams • Jan. 17, 2020

Report: Facebook scraps plan to sell ads in WhatsApp

However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.

By Robert Williams • Jan. 17, 2020

Google unifies clothes shopping on mobile search to enhance commerce play

The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.

By Robert Williams • Jan. 16, 2020

Panda Express celebrates Lunar New Year with social AR

Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.

By Robert Williams • Jan. 16, 2020