Facebook's reach figures don't match with US census data

An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology. 

By David Kirkpatrick • Sept. 7, 2017

LinkedIn launches native ad network

Placing ads on third-party sites has become a popular offering from digital platforms. 

By David Kirkpatrick • Sept. 7, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

McCann: Age demographic assumptions lose relevance

Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research. 

By David Kirkpatrick • Sept. 6, 2017

Pepsi shows off end zone swagger with help from NFL stars

Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.

By David Kirkpatrick • Sept. 6, 2017

Dunkin' Donuts fills CMO role with agency vet

Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.

By David Kirkpatrick • Sept. 6, 2017

Honda courts multicultural millennials with new integrated Fit campaign

The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017

3 trends shaping back-to-school marketing in 2017

ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.

By Kayla Matthews • Sept. 5, 2017

Mentos turns OOH effort into a daunting challenge for 1 college student

An incoming freshman has been given a serious homework assignment: distributing 43,000 packages of the brand's chewing gum.

By David Kirkpatrick • Sept. 1, 2017

Fox brings 6-second TV ads to NFL broadcasts

First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks. 

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Converse debuts Twitter show with 'Game of Thrones' star

Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Facebook's first slate of Watch programming includes Lonzo Ball show, more

Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground? 

By David Kirkpatrick • Aug. 31, 2017

You're fired! But here's a Whopper

Burger King is running a novel LinkedIn promotion that gives recently laid-off people a free burger as a "Whopper Severance."

By David Kirkpatrick • Aug. 31, 2017

Dos Equis searches social media for the 'Most Interesting Fan of College Football'

Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.

By David Kirkpatrick , Peter Adams • Aug. 31, 2017

YouTube hits the refresh button with new logo, better optimized viewing experiences

The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.

By David Kirkpatrick • Aug. 30, 2017

Facebook cuts off ad dollars to Pages that repeatedly spread fake news

Blocked Pages have the opportunity to become eligible to advertise again, however.

By David Kirkpatrick • Aug. 29, 2017

Target markets Taylor Swift's new album with print glossies

The retail giant and mega pop star are offering fans exclusive content for the release of "Reputation" in November.  

By David Kirkpatrick • Aug. 28, 2017

Amazon expands Influencer Program to court YouTube talent

Is it a bid to convince influencers to switch to its new social media platform Spark?

By David Kirkpatrick , Peter Adams • Aug. 28, 2017

Snapchat tightens brand safety net with more manual controls, verified influencer accounts

Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate. 

By David Kirkpatrick , Peter Adams • Aug. 25, 2017

Evian extends 'Oversize' campaign for US Open sponsorship

The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam. 

By David Kirkpatrick • Aug. 25, 2017

Finish Line teams with Migos for creative partnership

Beyond serving as social influencers, the hip-hop trio known for hits like "Bad and Boujee" will take creative lead on marketing initiatives for the retailer.

By David Kirkpatrick • Aug. 25, 2017

Study: Millennials hold brands more accountable on social media

Research found that 81% of U.S. consumers said the channel has increased accountability overall. 

By David Kirkpatrick • Aug. 24, 2017

LinkedIn rolls out native video

At least one social media expert questioned why it took the platform so long.

By David Kirkpatrick • Aug. 23, 2017

Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet

An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.

By David Kirkpatrick , Peter Adams • Aug. 23, 2017

eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips

This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all. 

By David Kirkpatrick • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017