Social Media: Page 177
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General Mills gets stung by wildflower promotion
As part of a "save the bees" campaign, the manufacturer sent out 1.5 billion free seed packets that are not compatible with all parts of the U.S.
By Doug Harris • March 30, 2017 -
Study: Kellogg's and Hershey's show grrrreat social engagement
The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?
By Keith Loria • March 29, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter introduces pre-roll ads for Periscope video
Viewers of both live streams and archived video are set to start seeing more brand spots.
By David Kirkpatrick • March 29, 2017 -
Pinterest makes Promoted App Pins available to all advertisers
The ad format allows users to download apps directly within the social media platform.
By David Kirkpatrick • March 29, 2017 -
Facebook Stories might be the social giant's biggest play against Snapchat yet
Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board.
By David Kirkpatrick , Peter Adams • March 29, 2017 -
Will social media give United a leg up on PR crisis?
The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.
By David Kirkpatrick • March 28, 2017 -
Deep Dive
How the American Heart Association won Giving Tuesday with help from social, search
And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally.
By Peter Adams • March 28, 2017 -
Instagram blurs out 'sensitive' content
In the midst of Google's heated brand safety controversy, Facebook's image-sharing app is likely aiming to allay any advertiser concerns.
By David Kirkpatrick • March 27, 2017 -
Will Facebook, YouTube edge Twitter out of NFL streaming rights?
The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up.
By David Kirkpatrick • March 27, 2017 -
Deep Dive
6 ways chatbots are succeeding for brands
At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.
By Chantal Tode • March 27, 2017 -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.
By David Kirkpatrick , Peter Adams • March 24, 2017 -
Facebook brings mobile header bidding to its ad platform
The move could drive up the cost of mobile website ads as the bidding process becomes more competitive.
By David Kirkpatrick • March 23, 2017 -
Twitter eliminates a barrier to streaming live content
Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.
By David Kirkpatrick • March 22, 2017 -
Study: Influencer marketing budgets are bigger this year for 63% of marketers
Despite an increase in spend, the tactic can still be cost-effective, with 36% of respondents spending less than $5,000 per campaign.
By David Kirkpatrick • March 22, 2017 -
Instagram expands shoppability after promising test
Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.
By Daphne Howland • March 22, 2017 -
Snapchat lines up first live video ad, major studio partnership
A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.
By David Kirkpatrick , Peter Adams • March 22, 2017 -
Apple joins Snapchat cloning craze with Clips
The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in.
By Peter Adams • March 22, 2017 -
Study: Paid social continues to grow across major platforms
Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.
By David Kirkpatrick • March 21, 2017 -
Study: Snapchat faces new challenges as monthly sign-ups slow
Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.
By David Kirkpatrick • March 21, 2017 -
ANA calls for social media audits
The industry group is calling for Instagram, Twitter, Snapchat, Amazon, LinkedIn, Foursquare and Pinterest to allow independent audits of ad campaign data.
By David Kirkpatrick • March 20, 2017 -
Pepsi extends 'Empire' storylines and music via mobile
Fans of the TV show will be able to access exclusive content via a social series and scannable mini-cans.
By David Kirkpatrick , Chantal Tode • March 20, 2017 -
Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time
Another step in its strategy pivot, the struggling platform will compete to win the attention and ad spend of brands at the event.
By David Kirkpatrick • March 17, 2017 -
Buffalo Wild Wings charges into March Madness with multiplatform campaign
Branded Snapchat filters, Instagram Stories playbooks and real-world activations at restaurants and games are all part of the promotion's extensive rollout.
By David Kirkpatrick • March 16, 2017 -
Skechers places over 40 Snapchat geofilters across LA Marathon
The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.
By David Kirkpatrick • March 16, 2017 -
Deep Dive
From messages to conversations: How food marketing has evolved
As consumer behavior and technology have changed, so have the messages that brands deliver to shoppers.
By Megan Poinski • March 16, 2017
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