Snapchat's marketing spin at Cannes Lions includes a branded Ferris wheel

A large, canary yellow carnival ride featuring the app's signature ghost icon dominates the festival skyline.

By David Kirkpatrick • June 19, 2017

How a humorous social media spot sparked a razor war

With no sign of a slowdown from Dollar Shave Club and Harry’s, Gillette lowered prices and Schick and Bic launched online buying clubs to compete.

By Laura Klepacki • June 19, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina

NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.

By David Kirkpatrick • June 16, 2017

Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York

Social video brand The Pretty is geared toward a Gen Z and millennial audience.

By David Kirkpatrick • June 16, 2017

Facebook puts more control in advertisers' hands

A series of changes impacting Facebook Audience Network, Instant Articles and in-stream ads are focused on increasing transparency for marketers. 

By David Kirkpatrick • June 15, 2017

The Economist expands experiential strategy with more branded food trucks

The #feedingthefuture campaign is The Economist's live content marketing program, in this case educating people about food waste.

By David Kirkpatrick • June 14, 2017

Toyota goes full-on fairy tale mode to market its C-HR model

Marketers are encouraged to engage via storytelling and Toyota is returning to the classics.

By David Kirkpatrick • June 13, 2017

Snapchat rolls out ad tools for marketers big and small

The new self-serve ad manager welcomes businesses of all sizes in an effort to boost revenue after a disappointing first quarter.

By Robert Williams • June 13, 2017

Fashion brands are increasing digital spending

The shift to social media and online ads is coming at the expense of print advertising, a long-time staple of fashion marketing.

By David Kirkpatrick • June 12, 2017

Delta matches with Tinder on globe-spanning selfie wall

Selfie-takers can appear as world travelers and enhance their online dating profiles with the out-of-home effort. 

By David Kirkpatrick , Peter Adams • June 9, 2017

Taco Bell CMO named She Runs It Woman of the Year

Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women. 

By David Kirkpatrick • June 9, 2017

Ally's country-spanning out-of-home effort shows how far a dollar bill will go

The "Hardest Working Dollar" campaign will hit 15 cities across the U.S. this summer and offers fans a chance to turn $1 into $10,000. 

By David Kirkpatrick • June 8, 2017

Snapchat, WeddingWire partner for custom wedding geofilters

Leveraging the Snapchat API, WeddingWire will let customers personalize their templates, text and geofencing. 

By David Kirkpatrick • June 7, 2017

Domino's to stream 'Ferris Bueller' on Facebook Live

The company continues tie-ins to the iconic '80s film with a free showing on its first National Movie Night.

By David Kirkpatrick • June 7, 2017

YouTube's new content guidelines likely to hurt monetization

Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money. 

By David Kirkpatrick • June 6, 2017

Study: 64% make a purchase after watching marketing videos on Facebook

New research found that Facebook and YouTube lead the way in social video purchases and engagement.

By David Kirkpatrick • June 6, 2017

With 'Wonder Woman,' Warner Bros. takes different marketing tack

The studio has been accused of under-promoting the hit movie, but two reports outline a super-powered social media and merchandising strategy. 

By David Kirkpatrick , Peter Adams • June 6, 2017

Study: Tech firms take top 5 'most valuable brands' spots

The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.

By David Kirkpatrick • June 6, 2017

Study: Facebook, TV ads pair up better than expected

Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.

By David Kirkpatrick • June 5, 2017

The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers

Brands are putting a premium on political- and social-driven messaging. Here's what agency execs say is separating the hits from some stunning misfires.

By Peter Adams • June 5, 2017

Burger King abdicates to actual king of Belgium

The brand has dropped an iconic part of its logo — and pulled an ad campaign — after losing an online vote to the country's real King Philippe.

By David Kirkpatrick , Peter Adams • June 2, 2017

4 biggest influencer marketing mistakes from Fyre Festival

Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'. 

By Kamiu Lee • June 2, 2017

PepsiCo's Propel taps fitness influencers for on-demand Pandora stations

The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.

By David Kirkpatrick , Peter Adams • June 1, 2017

Study: Twitter tops social media platforms for world leaders

For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.   

By Peter Adams • June 1, 2017

Papa John's serves up new global CMO

Brandon Rhoten was noted for elevating Wendy's digital and social media strategy during his tenure there, including with the viral #NuggsforCarter hashtag. 

By David Kirkpatrick , Peter Adams • June 1, 2017