Study: Snapchat faces new challenges as monthly sign-ups slow

Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.

By David Kirkpatrick • March 21, 2017

ANA calls for social media audits

The industry group is calling for Instagram, Twitter, Snapchat, Amazon, LinkedIn, Foursquare and Pinterest to allow independent audits of ad campaign data.

By David Kirkpatrick • March 20, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Pepsi extends 'Empire' storylines and music via mobile

Fans of the TV show will be able to access exclusive content via a social series and scannable mini-cans. 

By David Kirkpatrick , Chantal Tode • March 20, 2017

Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time

Another step in its strategy pivot, the struggling platform will compete to win the attention and ad spend of brands at the event. 

By David Kirkpatrick • March 17, 2017

Buffalo Wild Wings charges into March Madness with multiplatform campaign

Branded Snapchat filters, Instagram Stories playbooks and real-world activations at restaurants and games are all part of the promotion's extensive rollout. 

By David Kirkpatrick • March 16, 2017

Skechers places over 40 Snapchat geofilters across LA Marathon

The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.

By David Kirkpatrick • March 16, 2017

From messages to conversations: How food marketing has evolved

As consumer behavior and technology have changed, so have the messages that brands deliver to shoppers. 

By Megan Poinski • March 16, 2017

Facebook Stories — another Snapchat clone — sees broader rollout

The lookalike News Feed feature includes a Direct chat option reminiscent of Snapchat’s one-to-one and group messaging interface.   

By Peter Adams • March 16, 2017

Jameson Irish Whiskey celebrates St. Patrick's Day with Snapchat filters

One of the age-gated filters covers anyone who "forgot their green" for the day.

By David Kirkpatrick • March 15, 2017

As consumers go online, food brands crave social media exposure

Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience.

By Christopher Doering • March 15, 2017

EMarketer: Google, Facebook together command 51.6% of digital display advertising

While Google's dominance in search continues to grow, Facebook is taking display revenue from competitors. 

By David Kirkpatrick , Chantal Tode • March 15, 2017

Report: Are marketers already souring on Snapchat?

Joint research from RBC Capital Markets and Ad Age found that, among the major digital ad platforms, Snapchat beat only AOL when scored for return on investment. 

By David Kirkpatrick • March 15, 2017

Advertisers use workaround to bring 360 video ads to Snapchat

Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.

By David Kirkpatrick • March 14, 2017

Report: Facebook, others struggle to meet P&G's accreditation deadline

Only Google is currently on track to recieve Media Rating Council accreditation in time to not lose the CPG giant's business.

By David Kirkpatrick • March 14, 2017

O2 pilots multi-touch attribution for Facebook ads

Through a partnership with Visual IQ, the telecommunications brand was able to compare Facebook ads with other digital channels, publishers and placements.

By David Kirkpatrick • March 14, 2017

How E.L.F. Cosmetics builds community and drives results with micro-influencers

An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.

By Chantal Tode • March 13, 2017

Study: 15% of Twitter accounts could be bots

Up to 48 million profiles might not be run by real people, which is higher than the micro-blogging service's own estimates. 

By David Kirkpatrick • March 13, 2017

Study: Native video outperforms YouTube content on Facebook

The findings reflect the social media giant's efforts to reward video uploaded in its own format. 

By David Kirkpatrick • March 13, 2017

Facebook adds Major League Soccer to streaming roster

In partnership with Univision Deportes, the platform will broadcast at least 22 professional soccer matches this season.

By David Kirkpatrick • March 13, 2017

Report: Facebook broaches business chat for WhatsApp

Tests indicate the company is looking to make WhatsApp more like Messenger in a bid to better monetize it. 

By David Kirkpatrick • March 10, 2017

Snap opens pop-up Spectacles shop in LA

This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.  

By David Kirkpatrick • March 10, 2017

Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature

The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day. 

By Chantal Tode • March 9, 2017

Facebook rolls out 360 for Gear VR app

The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.

By David Kirkpatrick • March 9, 2017

Twitter tests guaranteed video ads

A limited group of advertisers can now buy pre-roll ads knowing who will see them for a more TV-like media placement experience.

By David Kirkpatrick • March 8, 2017

Instagram adds context to Stories with location-based stickers

The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements. 

By Chantal Tode • March 8, 2017