Snapchat broadens brands' AR, targeting opportunities in major update

Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.

By David Kirkpatrick • May 16, 2017

Legitimate negative reviews are now protected by law

The Consumer Review Fairness Act adds a layer of complexity as brands try to protect themselves while still supporting self-expression in the social age, writes Laureen Fagan of Ugly Dog Media.

By Laureen Fagan • May 16, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Kraft Heinz signs on as first sponsor for Time's new all-social food brand

Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese. 

By David Kirkpatrick • May 16, 2017

Budweiser sends off Derek Jeter with celebratory digital video spot

"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired. 

By David Kirkpatrick • May 15, 2017

Dunkin' Donuts taps influencer for graduation cap decorating tips

The chain partnered with a social media influencer on content to inspire graduation cap decorators.

By Natalie Black (Koltun) • May 15, 2017

Mtn Dew puts Dale Earnhardt Jr. in infomercial for DEW-S-A

The tongue-in-cheek video has a working call-in number so viewers can order the limited-edition flavor inspired by social media experiments.

By David Kirkpatrick • May 15, 2017

How marketers can weather influencer marketing's messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.

By Peter Adams • May 15, 2017

Pepsi flaunts Snapcodes in summer giveaways

Packaging marked with a special code unlocks a mobile game, lenses and filters.

By Rob Williams • May 12, 2017

Twitter signs exclusive multiyear NFL live content deal

As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.

By David Kirkpatrick , Peter Adams • May 12, 2017

Facebook updates News Feed to reduce links to spammy experiences

The move stems from user complaints about being directed to web pages riddled with annoying ads.

By David Kirkpatrick • May 11, 2017

Brawny taps Spectacles-wearing toddlers for Mother's Day campaign

"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view. 

By David Kirkpatrick • May 11, 2017

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017

Study: Snapchat rivals Facebook for teen engagement

Though it's a fraction of the social giant's size, the video messenger remains the hot app with Gen Z.

By David Kirkpatrick • May 10, 2017

Wendy's fan shatters Twitter record in quest for chicken nuggets

While Carter Wilkerson didn't hit Wendy's benchmark of 18 million retweets, the brand is ceding the win and giving him a year's supply of nuggets anyway.

By David Kirkpatrick • May 10, 2017

Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions

Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.

By Natalie Black (Koltun) • May 10, 2017

Oreo is letting fans come up with its next flavors

A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand. 

By David Kirkpatrick • May 9, 2017

Dove's body-positive packaging change backfires

The effort involves bottles of body wash representing different shapes and sizes of beauty — and is being mocked on social media.

By David Kirkpatrick • May 9, 2017

Report: Facebook's premium video content slate set to debut next month

Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.

By David Kirkpatrick , Peter Adams • May 8, 2017

Kraft encourages moms to 'swear like a mother' in viral campaign

Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot. 

By Natalie Black (Koltun) • May 8, 2017

Despite missing 2 hour mark, Nike's marathon stunt was a marketing win

"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social. 

By David Kirkpatrick , Peter Adams • May 8, 2017

Gap opts for real people over models in diversity-minded campaign

The clothing retailer and agency Untitled Worldwide scoured grocery stores, malls and colleges to find 20 people to represent the brand this summer.

By Natalie Black (Koltun) • May 5, 2017

Time Inc.'s big digital video push includes live shows, social-only brands

A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout. 

By David Kirkpatrick • May 5, 2017

Colonel Sanders is a romance novel hunk in KFC's 'steamy' Mother's Day promo

A free copy of "Tender Wings of Desire" comes paired with meals on what's usually the brand's best-selling day of the year.

By David Kirkpatrick • May 5, 2017

Facebook's next big bets include Ad Breaks, linking ads to sales

Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.

By Peter Adams • May 4, 2017

The CMO role is shifting in 2017

From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.

By David Kirkpatrick • May 4, 2017