Social Media: Page 180
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Sports Illustrated's swimsuit edition puts spotlight on digital, social
The iconic yearly issue arrives with Facebook Live shoots, exclusive YouTube videos, a Snapchat Global Live story and a partnership with Giphy.
By David Kirkpatrick • Feb. 16, 2017 -
Snap Inc. aims for $22.2B valuation in IPO
New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut.
By Chantal Tode • Feb. 16, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Trump's impact on brands: The story so far
From burning New Balance shoes to boycotting Starbucks, consumers have vocalized disdain toward brands on both sides of the aisle. But what are the tangible effects on business?
By Peter Adams • Feb. 16, 2017 -
Edging up against LinkedIn, Facebook is letting businesses post job listings
A similar recruiting feature was tested late last year but appears to be getting a wider expansion now.
By David Kirkpatrick • Feb. 16, 2017 -
Study: 87.5% of brand followers on Snapchat complete opened stories
As organic reach on the platform grows, brands are posting two times per week on average.
By David Kirkpatrick • Feb. 15, 2017 -
YouTube cancels PewDiePie show, drops star from premium ad program
PewDiePie, whose real name is Felix Kjellberg, was also let go by Disney’s Maker Studios Monday following the release of videos deemed anti-Semitic.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Facebook cuts deal with Univision to stream Mexican soccer
Fans of Mexico’s Liga MX soccer league will be able to watch games in the U.S. on Facebook Live, with commentary in English.
By David Kirkpatrick • Feb. 14, 2017 -
The Washington Post brings experiential breaking news to Snapchat
The publisher has the first Discover channel to update multiple times each day with the latest news.
By David Kirkpatrick • Feb. 14, 2017 -
Snuggle's user-generated Valentine's Day videos hit 140M impressions
Since the campaign launched on Jan. 21, the Snuggle Bear mascot has lent its voice to more than 50,000 customized videos.
By David Kirkpatrick • Feb. 14, 2017 -
Study: User-generated content drives higher Facebook engagement than ads
The findings suggest marketers are better served by focusing on content from customers and influencers following several news feed algorithm changes.
By David Kirkpatrick • Feb. 14, 2017 -
Report: Twitter plans major retool of its ad business
Following an especially bleak Q4, the platform might be paring down and reassessing key offerings including Promoted Tweets.
By Peter Adams • Feb. 14, 2017 -
Deep Dive
More than a gimmick? How emojis might find lasting marketing appeal
Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging.
By David Kirkpatrick • Feb. 14, 2017 -
'Saturday Night Live,' A+E Networks stake out more Snapchat content
The A+E deal brings unscripted series to the platform.
By David Kirkpatrick • Feb. 13, 2017 -
Facebook bows to pressure, commits to MRC verification
P&G recently made verification a condition of getting its business and now Facebook is falling in line.
By Chantal Tode • Feb. 10, 2017 -
Snapchat Discover picks up Entertainment Weekly, Essence
The Time Inc. publications join sister title People with a presence on the growing platform.
By David Kirkpatrick • Feb. 10, 2017 -
Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live
A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.
By David Kirkpatrick • Feb. 9, 2017 -
Pinterest deepens retail integrations with new visual search tech
A second new feature, "Shop the Look," lets users track down and purchase items they've seen in Pins.
By David Kirkpatrick , Peter Adams • Feb. 9, 2017 -
Twitter's ad revenue shrinks in bleak Q4
Despite myriad belt-tightening efforts over the past several months, the company appears to be in a more desperate state than ever.
By Peter Adams • Feb. 9, 2017 -
Oreo dunks itself in digital via mobile, social and in-person activations
A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel.
By Chantal Tode • Feb. 9, 2017 -
YouTube rolls out mobile live streaming
The platform wants to help influencers make more money.
By David Kirkpatrick • Feb. 8, 2017 -
TV brands looking to extend reach, content turn to Snapchat
The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series.
By David Kirkpatrick , Peter Adams • Feb. 7, 2017 -
Deep Dive
8 digital marketing takeaways from Super Bowl LI
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017 -
WhatsApp beta tests live location tracking
Facebook recently ended exact location sharing on its main platform.
By David Kirkpatrick • Feb. 6, 2017 -
Toyota brought Snap Spectacles-wearing influencers to London event
It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign.
By David Kirkpatrick • Feb. 6, 2017
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