Facebook focuses on reach, attribution with new measurement tools

Offering the metrics through Facebook Business Manager instead of Atlas could bring advanced measurement to more marketers.  

By David Kirkpatrick • March 8, 2017

Forbes takes a page from Snapchat Stories in mobile redesign

The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.

By David Kirkpatrick • March 8, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snap comes back down to earth as stock price dips again

Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better. 

By David Kirkpatrick • March 7, 2017

Honda's 360-degree Facebook video asks viewers to listen up

Spatial audio technology adjusts sound effects based on three different sets that users can pan through.  

By David Kirkpatrick • March 7, 2017

Following early bullish period, is Facebook pulling back on Live?

A new report points to several major roadblocks the company has run into following a hurried integration of the streaming feature.  

By Peter Adams • March 7, 2017

Report: Facebook hears pitches for TV-like content, with notable absences

Viewers shouldn't expect to see any hard news in the social network's upcoming premium video content roster. 

By David Kirkpatrick , Peter Adams • March 6, 2017

NBCUniversal invests $500M in Snap Inc. at IPO

The media company has been actively investing in digital properties over the last 18 months including Buzzfeed and Vox Media.

By David Kirkpatrick • March 6, 2017

Report: Revenue declines for agency holding groups as marketers look elsewhere

On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.

By Chantal Tode • March 6, 2017

How Wildlife Conservation Society tapped digital to grow '5 million strong'

Shifting strategy from one-off campaigns to sustained investment proved a major boon to the nonprofit brand.

By Peter Adams • March 6, 2017

Denny's cooks up Twitter meme, gets viral smash

Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.

By Peter Adams • March 3, 2017

Instagram Stories ads roll out globally

Unbundling ad buys from the Instagram feed points to the growing importance of Stories. 

By David Kirkpatrick • March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017

Everlane ends Facebook Messenger notifications

In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.

By David Kirkpatrick • March 2, 2017

Snapchat gains traction with older consumers as use case shifts

New research on the eve of Snap Inc.'s expected stock debut ups the forecast for U.S. users to 70.4 million this year.

By David Kirkpatrick • March 1, 2017

Study: More Facebook users report declining use

But while users may not be engaging as frequently, the platform's reach remains impressive.

By David Kirkpatrick • Feb. 28, 2017

YouTube surpasses 1B daily viewing hours

At its current rate of growth, the Google-owned video portal is likely to beat out U.S. TV for viewership. 

By David Kirkpatrick , Peter Adams • Feb. 28, 2017

Trump slams New York Times for Oscar ad

The publisher's first-ever Academy Awards spot, titled "The Truth is Hard," got a Twitter thrashing from the President. 

By David Kirkpatrick • Feb. 27, 2017

Facebook extends mid-roll video ads to select outside publishers

Initially slow to adopt the format, the social media giant is already expanding the scope of its mid-roll offerings following recent tests. 

By David Kirkpatrick • Feb. 24, 2017

How Hyatt's new 'World of Hyatt' platform uses Snapchat Spectacles

The chain offers an authentic look inside operations via the wearable devices.

By David Kirkpatrick • Feb. 24, 2017

Twitter tries to humanize customer service interactions

Brand profiles now let users know when they are messaging with a person rather than a bot.

By David Kirkpatrick • Feb. 23, 2017

Study: Ads more effective on publishers' websites than social media feeds

Neuro-marketing research mapped ad viewers' brain activity to assess how they react to content on different types of sites. 

By David Kirkpatrick • Feb. 23, 2017

Instagram allows multiple images, videos in one post

The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through. 

By David Kirkpatrick • Feb. 23, 2017

Report: Facebook looks to stream MLB games next season

Reports of a potential deal arrive at a time when the MLB has been active in building out its BAMTech streaming initiative.

By David Kirkpatrick • Feb. 23, 2017

Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so

Despite Snap heading into what is expected to be one of the largest tech IPOs in recent memory, new research shows many users believe something "better" will come along soon.

By Peter Adams • Feb. 23, 2017

Report: Snapchat IPO presentation gets chilly London reception

If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.

By Chantal Tode • Feb. 22, 2017