Social Media: Page 181
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Snap Inc. partners with IPG's R/GA Ventures accelerator program
Up to 10 startups that are innovating in the mobile marketing space will participate.
By David Kirkpatrick , Peter Adams • Feb. 3, 2017 -
Deep Dive
Snap Inc. provides first real peek into monetization, strategy with SEC filing
Snapchat’s parent revealed it generated $404.5 million in revenue last year, the vast majority of it from advertising.
By Chantal Tode • Feb. 3, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
How Mazda's marketing evolved from company-centric to experience-driven
The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories.
By Chantal Tode • Feb. 2, 2017 -
Study: Influencer marketing spending on the rise for brands already involved
Half of brands spending in this area will increase their budgets significantly this year.
By David Kirkpatrick • Feb. 2, 2017 -
Facebook reports brands see a lift when optimizing video for mobile
With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens.
By David Kirkpatrick • Feb. 2, 2017 -
Snapchat wants its Lenses to better recognize landscapes
Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.
By David Kirkpatrick • Feb. 2, 2017 -
Report: Facebook developing set-top box app for premium video content
As the social network aims to better monetize its video strategy, TV-like offerings could attract more advertising dollars.
By Peter Adams • Feb. 1, 2017 -
Snapchat rolls out Snapcodes that directly link to websites
The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties.
By David Kirkpatrick • Feb. 1, 2017 -
Uber struggles to convince riders not to #DeleteUber
Under fire for associations with Trump and perceived "strike breaking," the ride-hailing brand is shifting ad strategy to save face. It doesn't appear to be working.
By David Kirkpatrick • Feb. 1, 2017 -
Snapchat expands ad tech to enable self-serve buying
Any brand can now leverage the platform's API in an approach that emulates major platforms.
By David Kirkpatrick • Feb. 1, 2017 -
Study: Most viewers interested in streaming Super Bowl over watching on cable
Forty-three percent of surveyed millennials would be more likely to cancel their cable subscriptions if they could stream professional football games online.
By David Kirkpatrick • Feb. 1, 2017 -
Facebook greatly expands third-party measurement partnerships
Cross-channel comparability and third-party verification are a new focus of the platform's marketing transparency initiative.
By Peter Adams • Jan. 31, 2017 -
Report: Is Instagram Stories stealing some of Snapchat's thunder ahead of IPO?
TechCrunch reports Instagram's copycat feature is winning users and social talent over from its obvious inspiration.
By David Kirkpatrick • Jan. 31, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017 -
Kia to debut Super Bowl ad on Facebook Messenger
As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.
By David Kirkpatrick • Jan. 31, 2017 -
Snapchat parent company expected to publicly file for IPO this week
The move would put the startup on track for a planned initial public offering of stock in March.
By David Kirkpatrick • Jan. 30, 2017 -
Nielsen: Gen X more active than millennials on social media
New research goes against the going wisdom that younger users are more glued to their screens.
By David Kirkpatrick • Jan. 30, 2017 -
Twitter's new Explore tab puts emphasis on live video
Moments is being folded into the new mobile app feature, where users can more easily search for trends and news.
By David Kirkpatrick • Jan. 27, 2017 -
McDonald's taps iMessage app, social media to give away secret sauce
Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment.
By David Kirkpatrick • Jan. 27, 2017 -
Facebook boosts longer videos in algorithm change
The previous ranking system punished longer videos.
By David Kirkpatrick • Jan. 27, 2017 -
Toyota taps IBM Watson for personalized Rav4 campaign
The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.
By David Kirkpatrick • Jan. 27, 2017 -
Facebook tests Stories on its mobile app
The move follows the significant success of Instagram's Snapchat lookalike feature.
By David Kirkpatrick • Jan. 26, 2017 -
Deep Dive
Will digital marketing fumble or score a touchdown at Super Bowl LI?
The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up?
By David Kirkpatrick , Chantal Tode • Jan. 26, 2017 -
Facebook's Trending topics shift from viral to corroborated news
Will users look elsewhere for their daily dose of sensational content?
By Chantal Tode • Jan. 26, 2017 -
Instagram Stories goes global with live video
As the format has proven to be popular with users, the platform is looking to engage on a broader scale.
By David Kirkpatrick • Jan. 25, 2017
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