Social Media: Page 182
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PepsiCo tackles Super Bowl LI with multi-platform digital marketing play
Live Snapchat content and a new branded series are just part of the massive rollout.
By Peter Adams • Jan. 24, 2017 -
Warner Bros. first to tap Snapchat's puzzle-game lens
Selfie filters for the upcoming "King Arthur: Legend of the Sword" feature a timed puzzle game.
By David Kirkpatrick • Jan. 24, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat cracks down on clickbait, fake news
Cleaning up Discover content could make the feature more appealing to marketers ahead of the platform's planned IPO.
By David Kirkpatrick • Jan. 24, 2017 -
Report: No, teens are not abandoning Facebook
New research finds that around two-thirds of teens report using Facebook daily and that number may be growing.
By David Kirkpatrick • Jan. 23, 2017 -
LinkedIn streamlines search in desktop revamp
The new look also adds a real-time messaging interface.
By David Kirkpatrick • Jan. 20, 2017 -
LinkedIn teams with DataSift for user analytics
Marketers gain access to aggregated insights about users' interests and how they are engaging with content on the platform.
By David Kirkpatrick • Jan. 19, 2017 -
Deep Dive
Why are big brands still searching out successful digital strategies?
Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few.
By David Kirkpatrick • Jan. 19, 2017 -
Snapchat offers sequential ads, targeting based on offline purchases
Two separate pieces of news show how the platform continues to get more brand friendly.
By David Kirkpatrick • Jan. 19, 2017 -
Twitter to drop 'Buy' button in social commerce rollback
It’s long been suspected the feature would be nixed as it saw little use from businesses, consumers and Twitter.
By Peter Adams • Jan. 18, 2017 -
Report: Facebook Live passes YouTube for most popular live streaming video platform
The total number of viewers for the format dropped slightly between June and November.
By David Kirkpatrick • Jan. 18, 2017 -
Report: Facebook stops paying publishers for live video
Premium video content is reportedly the new focus as live proved costly for publishers.
By David Kirkpatrick • Jan. 18, 2017 -
Forrester: Marketers need more active media planning role to address fake news
Identifying clickbait and removing advertising from it will help marketers protect their ad spend and brand reputations.
By Chantal Tode • Jan. 18, 2017 -
Sony Pictures brings AI-driven movie character to social media
Resident Evil's "Red Queen" will chat with people in different languages across multiple platforms.
By David Kirkpatrick • Jan. 18, 2017 -
Twitter integrates Vine's video-looping capabilties
The standalone app is no more, but marketers can still get their fix for short videos on Twitter.
By David Kirkpatrick , Peter Adams • Jan. 18, 2017 -
Intel's Super Bowl campaign includes user-generated 360-degree video
The brand is showcasing its 360 replay technology before and during the game.
By Chantal Tode • Jan. 17, 2017 -
Sony Entertainment CEO is leaving to chair Snapchat
Michael Lynton, an early Snapchat investor, will assume the chairman of the board role.
By David Kirkpatrick , Peter Adams • Jan. 17, 2017 -
Deep Dive
Why holiday marketing sparkled a little less brightly in 2016
Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection.
By Chantal Tode • Jan. 17, 2017 -
Snapchat debuts universal search bar in big enhancement to user experience
The update promises to simplify navigation and drive growth.
By Chantal Tode • Jan. 13, 2017 -
Facebook Audience Network ads reach 1B people monthly
An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
Pre-IPO, how does Snapchat's value hold up?
CNBC outlines potential obstacles facing the app as parent company Snap heads into its initial public stock offering.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
On Twitter, Trump backs L.L. Bean against boycott
President-elect Donald Trump offered his support to the founder's granddaughter Linda Bean and the brand in a tweet Thursday morning.
By Corinne Ruff • Jan. 12, 2017 -
Facebook Live continues to get more brand friendly
Ongoing improvements make it easier for publishers and brands to build robust streaming strategies.
By David Kirkpatrick • Jan. 12, 2017 -
Instagram brings ads to Stories
Maybelline and Nike are among the brands testing the new full-screen vertical video and static photo units.
By David Kirkpatrick • Jan. 12, 2017 -
Report: 64% of brands are now on Snapchat
The adoption rate for the platform grew 50% from January to October 2016, according to L2.
By David Kirkpatrick • Jan. 12, 2017 -
Facebook unveils Journalism Project aimed at bolstering media relations, role
Better collaboration and education, along with "curbing" fake news, are at the core of the new initiative.
By Peter Adams • Jan. 11, 2017
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