Social Media: Page 183
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Bacardi ramps up digital commitment to integrate with customers' lifestyles
Up to 30% of the brand's budget is shifting from traditional TV into digital efforts, experiential and cause marketing.
By David Kirkpatrick • Jan. 11, 2017 -
Facebook's Dynamic Ads can now be targeted based on interest
The new option could help marketers acquire customers similar to their existing ones.
By David Kirkpatrick • Jan. 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat tests deep linking, lead gen ads
As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.
By David Kirkpatrick • Jan. 11, 2017 -
Twitter is shutting down its Dashboard app
The tool, launched last summer, offers businesses a centralized location for managing activity on the social media platform.
By Chantal Tode • Jan. 10, 2017 -
Mountain Dew focuses on mobile with new global campaign
Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.
By David Kirkpatrick • Jan. 10, 2017 -
Facebook tests mid-roll ads to monetize growing video strategy
Despite being disruptive, the format typically has a high completion rate.
By David Kirkpatrick • Jan. 10, 2017 -
Study: 59% of millennials only watch YouTube ads until they can skip
It's not all bad news, though, as 29% report viewing ads to completion.
By David Kirkpatrick • Jan. 9, 2017 -
L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet
Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.
By David Kirkpatrick • Jan. 9, 2017 -
Airbnb taps Twitter 360-degree video for immersive 'tours'
The home-sharing service offers a new way to explore the world and plan travel.
By David Kirkpatrick • Jan. 9, 2017 -
Deep Dive
Has Facebook gone too far copying Snapchat?
The social media giant hasn't been shy about cribbing ideas, but should the newcomer be concerned?
By David Kirkpatrick • Jan. 9, 2017 -
Facebook exec: Marketers must take a broad view on digital video
Experimentation is necessary as a number of different takes on digital video emerge.
By Chantal Tode • Jan. 9, 2017 -
PGA names Twitter as exclusive live streaming partner
TV-style mid-roll ads and original content are available for advertisers to sponsor.
By David Kirkpatrick • Jan. 6, 2017 -
Torture video might raise questions for marketers on Facebook Live
An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.
By Peter Adams • Jan. 6, 2017 -
Deep Dive
How marketers can level-up their gamification strategies
Gamification can drive results, but a clear approach to strategy is essential before diving in.
By Shalina Chatlani • Jan. 5, 2017 -
Report: Google expands effort with YouTube Labs to link brands, influencers
Following an alpha test with L’Oreal USA in 2016, talent brokering will be offered to more brands this year.
By Chantal Tode • Jan. 5, 2017 -
Forbes previews '30 under 30' on Snapchat popup channel
In a first, the publisher released content from one of its signature lists on a platform other than its own.
By David Kirkpatrick • Jan. 4, 2017 -
Deep Dive
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
Snapchat taps AI to boost ad targeting
A "goal-based bidding” tool uses machine learning to let marketers target users more likely to engage their ads.
By David Kirkpatrick , Peter Adams • Jan. 3, 2017 -
Deep Dive
5 times Facebook showed it's still getting the hang of digital marketing in 2016
Twelve years into its existence, the world’s largest social network continues to struggle with some basics even as it pushes exciting new frontiers.
By Peter Adams • Dec. 30, 2016 -
Twitter is latest to add 360-degree live streaming
Periscope technology gets an upgrade, though not everyone can use it.
By Peter Adams • Dec. 29, 2016 -
Report: Snapchat acquires augmented reality startup Cimagine
The deal brings with it technology that overlays 3-D product images onto real-time video.
By Chantal Tode • Dec. 27, 2016 -
Deep Dive
Holiday campaigns from Subaru, Oreo highlight how to do digital
As traditional brand messaging channels lose some of their luster and audience, digital elements are increasingly essential to making the connection.
By David Kirkpatrick • Dec. 27, 2016 -
Report: Facebook discussions with MRC infer step toward accreditation of metrics
The social media giant may recognize a need for help in rebuilding trust with brands following a series of metrics flubs.
By Chantal Tode • Dec. 23, 2016 -
Study: Facebook ads key for 33% of SMB marketers this holiday
A survey from GetResponse also found that 60% have increased their holiday marketing budgets.
By David Kirkpatrick • Dec. 23, 2016
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