Social Media: Page 184
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Macy's The Santa Project generates 7.3M engagements
Messaging around belief in Santa connects with consumers.
By David Kirkpatrick • Dec. 23, 2016 -
Starbucks, Airbnb curate Twitter profiles using 'featured tweets'
The brands are leveraging more control over their presence on the social media platform.
By David Kirkpatrick • Dec. 23, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Uber, Snapchat partner on custom filters
Riders can now add an arrival time filter to snaps along with other options.
By David Kirkpatrick • Dec. 22, 2016 -
Disney to create original shows for Snapchat
An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road.
By David Kirkpatrick , Peter Adams • Dec. 22, 2016 -
Facebook's Mentions app updates live streaming video tools for celebrities
Enhanced control over comments and quality arrive for notable figures.
By David Kirkpatrick • Dec. 22, 2016 -
Netflix, NFL and Marvel Twitter accounts hacked by OurMine
The "white hat" group posted tweets to brand accounts where it detected security flaws.
By David Kirkpatrick • Dec. 22, 2016 -
Deep Dive
The long view on video: Why 2017 will be even more exciting
Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike.
By David Kirkpatrick • Dec. 22, 2016 -
Facebook voices commitment to audio with new live service
BBC World Service and Harper Collins are among the first to test Live Audio on the social platform.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Facebook reveals fourth major metrics mishap
ComScore pointed out the issue after publishers discovered iPhone traffic for Instant Articles was underreported.
By David Kirkpatrick • Dec. 19, 2016 -
Twitter finds new use for Vine
In an about-face, the company now looks to repurpose the video-looping app for its main platform.
By David Kirkpatrick , Peter Adams • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Report: Snapchat pricing $5M Super Bowl ad packages
Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers
By David Kirkpatrick • Dec. 16, 2016 -
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.
By Peter Adams • Dec. 16, 2016 -
Facebook prohibits 'disputed' posts from being promoted or made into ads
Posts deemed fake by third-party fact-checkers will be flagged.
By Chantal Tode • Dec. 15, 2016 -
IAB addresses gap between marketing opportunities, know-how for messaging apps
Several key trends in digital marketing are driving the interest in messaging.
By Chantal Tode • Dec. 15, 2016 -
Deep Dive
The state of social media in 2016
While the “social” part of social media has long been integral to many consumers’ daily lives, 2016 was the year the “media” half of the equation found itself in the spotlight.
By David Kirkpatrick • Dec. 15, 2016 -
Twitter finally debuts live video for users
Broadcasting immersive video in real-time from the platform’s apps is now possible.
By Chantal Tode • Dec. 14, 2016 -
Bacardi spins interactive DJ campaign on Instagram Stories
The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables.
By David Kirkpatrick • Dec. 14, 2016 -
Deep Dive
The year of the #sponsored post
Social influencers proved to be one of the most essential — and controversial — marketing tactics of 2016. Where are they going next?
By Peter Adams • Dec. 14, 2016 -
Shazam brings music ID ability directly to Snapchat
Users can now identify and share music in-app as Snap looks to expand its reach.
By David Kirkpatrick • Dec. 14, 2016 -
Brands find a way to keep working with Twitter
The social media platform is losing pull with advertisers, but marketers still rely on it for customer service.
By David Kirkpatrick • Dec. 13, 2016 -
Facebook seeks new head of news
Facing heavy criticism for supporting misinformation, the company aims to appoint someone to better handle its media partnerships.
By David Kirkpatrick • Dec. 13, 2016 -
YouTube, Elton John team up for global talent competition
Building closer ties with the music industry is a key goal for the social video platform.
By David Kirkpatrick • Dec. 13, 2016 -
L'Oréal builds out influencer marketing with shoppable video
The beauty brand taps tech firm dubdub for video content that can "generate direct sales."
By David Kirkpatrick • Dec. 13, 2016
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