Sony Entertainment CEO is leaving to chair Snapchat

Michael Lynton, an early Snapchat investor, will assume the chairman of the board role.

By David Kirkpatrick , Peter Adams • Jan. 17, 2017

Why holiday marketing sparkled a little less brightly in 2016

Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection. 

By Chantal Tode • Jan. 17, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat debuts universal search bar in big enhancement to user experience

The update promises to simplify navigation and drive growth.  

By Chantal Tode • Jan. 13, 2017

Facebook Audience Network ads reach 1B people monthly

An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.

By David Kirkpatrick , Peter Adams • Jan. 13, 2017

Pre-IPO, how does Snapchat's value hold up?

CNBC outlines potential obstacles facing the app as parent company Snap heads into its initial public stock offering.

By David Kirkpatrick , Peter Adams • Jan. 13, 2017

On Twitter, Trump backs L.L. Bean against boycott

President-elect Donald Trump offered his support to the founder's granddaughter Linda Bean and the brand in a tweet Thursday morning. 

By Corinne Ruff • Jan. 12, 2017

Facebook Live continues to get more brand friendly

Ongoing improvements make it easier for publishers and brands to build robust streaming strategies. 

By David Kirkpatrick • Jan. 12, 2017

Instagram brings ads to Stories

Maybelline and Nike are among the brands testing the new full-screen vertical video and static photo units.

By David Kirkpatrick • Jan. 12, 2017

Report: 64% of brands are now on Snapchat

The adoption rate for the platform grew 50% from January to October 2016, according to L2.

By David Kirkpatrick • Jan. 12, 2017

Facebook unveils Journalism Project aimed at bolstering media relations, role

Better collaboration and education, along with "curbing" fake news, are at the core of the new initiative.

By Peter Adams • Jan. 11, 2017

Bacardi ramps up digital commitment to integrate with customers' lifestyles

Up to 30% of the brand's budget is shifting from traditional TV into digital efforts, experiential and cause marketing.

By David Kirkpatrick • Jan. 11, 2017

Facebook's Dynamic Ads can now be targeted based on interest

The new option could help marketers acquire customers similar to their existing ones. 

By David Kirkpatrick • Jan. 11, 2017

Snapchat tests deep linking, lead gen ads

As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.

By David Kirkpatrick • Jan. 11, 2017

Twitter is shutting down its Dashboard app

The tool, launched last summer, offers businesses a centralized location for managing activity on the social media platform.  

By Chantal Tode • Jan. 10, 2017

Mountain Dew focuses on mobile with new global campaign

Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.

By David Kirkpatrick • Jan. 10, 2017

Facebook tests mid-roll ads to monetize growing video strategy

Despite being disruptive, the format typically has a high completion rate. 

By David Kirkpatrick • Jan. 10, 2017

Study: 59% of millennials only watch YouTube ads until they can skip

It's not all bad news, though, as 29% report viewing ads to completion.

By David Kirkpatrick • Jan. 9, 2017

L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet

Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.

By David Kirkpatrick • Jan. 9, 2017

Airbnb taps Twitter 360-degree video for immersive 'tours'

The home-sharing service offers a new way to explore the world and plan travel. 

By David Kirkpatrick • Jan. 9, 2017

Has Facebook gone too far copying Snapchat?

The social media giant hasn't been shy about cribbing ideas, but should the newcomer be concerned?

By David Kirkpatrick • Jan. 9, 2017

Facebook exec: Marketers must take a broad view on digital video

Experimentation is necessary as a number of different takes on digital video emerge. 

By Chantal Tode • Jan. 9, 2017

PGA names Twitter as exclusive live streaming partner

TV-style mid-roll ads and original content are available for advertisers to sponsor. 

By David Kirkpatrick • Jan. 6, 2017

Torture video might raise questions for marketers on Facebook Live

An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.  

By Peter Adams • Jan. 6, 2017

How marketers can level-up their gamification strategies

Gamification can drive results, but a clear approach to strategy is essential before diving in.

By Shalina Chatlani • Jan. 5, 2017

Report: Google expands effort with YouTube Labs to link brands, influencers

Following an alpha test with L’Oreal USA in 2016, talent brokering will be offered to more brands this year. 

By Chantal Tode • Jan. 5, 2017