Report: Facebook discussions with MRC infer step toward accreditation of metrics

The social media giant may recognize a need for help in rebuilding trust with brands following a series of metrics flubs. 

By Chantal Tode • Dec. 23, 2016

Study: Facebook ads key for 33% of SMB marketers this holiday

A survey from GetResponse also found that 60% have increased their holiday marketing budgets. 

By David Kirkpatrick • Dec. 23, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Macy's The Santa Project generates 7.3M engagements

Messaging around belief in Santa connects with consumers. 

By David Kirkpatrick • Dec. 23, 2016

Starbucks, Airbnb curate Twitter profiles using 'featured tweets'

The brands are leveraging more control over their presence on the social media platform. 

By David Kirkpatrick • Dec. 23, 2016

Uber, Snapchat partner on custom filters

Riders can now add an arrival time filter to snaps along with other options.

By David Kirkpatrick • Dec. 22, 2016

Disney to create original shows for Snapchat

An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road. 

By David Kirkpatrick , Peter Adams • Dec. 22, 2016

Facebook's Mentions app updates live streaming video tools for celebrities

Enhanced control over comments and quality arrive for notable figures. 

By David Kirkpatrick • Dec. 22, 2016

Netflix, NFL and Marvel Twitter accounts hacked by OurMine

The "white hat" group posted tweets to brand accounts where it detected security flaws.

By David Kirkpatrick • Dec. 22, 2016

The long view on video: Why 2017 will be even more exciting

Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike. 

By David Kirkpatrick • Dec. 22, 2016

Facebook voices commitment to audio with new live service

BBC World Service and Harper Collins are among the first to test Live Audio on the social platform. 

By Chantal Tode • Dec. 21, 2016

Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile

The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.

By David Kirkpatrick • Dec. 21, 2016

Facebook reveals fourth major metrics mishap

ComScore pointed out the issue after publishers discovered iPhone traffic for Instant Articles was underreported.

By David Kirkpatrick • Dec. 19, 2016

Twitter finds new use for Vine

In an about-face, the company now looks to repurpose the video-looping app for its main platform. 

By David Kirkpatrick , Peter Adams • Dec. 19, 2016

Forrester: Brands should embrace third parties for content marketing

While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route. 

By Chantal Tode • Dec. 19, 2016

Report: Snapchat pricing $5M Super Bowl ad packages

Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers

By David Kirkpatrick • Dec. 16, 2016

Facebook Messenger debuts Snapchat-like camera, tests new AI features

Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.  

By Peter Adams • Dec. 16, 2016

Facebook prohibits 'disputed' posts from being promoted or made into ads

Posts deemed fake by third-party fact-checkers will be flagged. 

By Chantal Tode • Dec. 15, 2016

IAB addresses gap between marketing opportunities, know-how for messaging apps

Several key trends in digital marketing are driving the interest in messaging. 

By Chantal Tode • Dec. 15, 2016

The state of social media in 2016

While the “social” part of social media has long been integral to many consumers’ daily lives, 2016 was the year the “media” half of the equation found itself in the spotlight.

By David Kirkpatrick • Dec. 15, 2016

Twitter finally debuts live video for users

Broadcasting immersive video in real-time from the platform’s apps is now possible. 

By Chantal Tode • Dec. 14, 2016

Bacardi spins interactive DJ campaign on Instagram Stories

The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables. 

By David Kirkpatrick • Dec. 14, 2016

The year of the #sponsored post

Social influencers proved to be one of the most essential —  and controversial — marketing tactics of 2016. Where are they going next?

By Peter Adams • Dec. 14, 2016

Shazam brings music ID ability directly to Snapchat

Users can now identify and share music in-app as Snap looks to expand its reach.  

By David Kirkpatrick • Dec. 14, 2016

Brands find a way to keep working with Twitter

The social media platform is losing pull with advertisers, but marketers still rely on it for customer service.

By David Kirkpatrick • Dec. 13, 2016

Facebook seeks new head of news

Facing heavy criticism for supporting misinformation, the company aims to appoint someone to better handle its media partnerships.

By David Kirkpatrick • Dec. 13, 2016