Pepsi levels up with Facebook Messenger chatbot game

The effort is a holiday-themed extension of this year's PepsiMoji campaign.

By David Kirkpatrick • Nov. 29, 2016

The 2016 Dive Awards for marketing

From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.

By Chantal Tode • Nov. 29, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting

Two sets of data reinforce shopping’s omnichannel evolution. 

By Chantal Tode • Nov. 29, 2016

Snapchat users cut short video ad views

Interstitial spots on the platform average less than 3 seconds a view. 

By David Kirkpatrick • Nov. 29, 2016

Snickers to take over WWE's YouTube page in WrestleMania promotion

The candy maker partnered with the wrestling organization for a number of tie-ins.

By David Kirkpatrick • Nov. 29, 2016

Why marketers must make an emotional connection in an era of discontent

As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.

By Chantal Tode • Nov. 28, 2016

Bud Light bridges digital, in-store experiences with new Super Bowl promo

Fans who find one of 37,000 gold cans can win a prize. 

By David Kirkpatrick • Nov. 28, 2016

Questions linger over how much ad revenue fake news generates for Facebook

Data from BuzzFeed News found pre-election fake news stories often received more attention than editorial from legitimate sites.

By David Kirkpatrick • Nov. 28, 2016

Express taps influencers for holiday inspiration

The clothing retailer assembles a group of brand ambassadors it’s calling “Expressionists.”

By Peter Adams • Nov. 23, 2016

Google and Good team up for digital-first music festival

GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance. 

By David Kirkpatrick and Chantal Tode • Nov. 23, 2016

Facebook is testing real-time ads to promote live video broadcasts

The social media giant is putting a number of resources into making live video streaming a success.

By David Kirkpatrick • Nov. 23, 2016

Pew: Election tracking via social media more than doubled this year

TV remains the most popular way to track election results, but digital channels including social media are on the rise.

By David Kirkpatrick • Nov. 22, 2016

Instagram Stories integrates live video

Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth  

By Peter Adams • Nov. 21, 2016

Zuckerberg commits to fixing Facebook's fake news problem

The CEO outlined several steps the social media giant is taking to address misinformation shared by users.

By David Kirkpatrick • Nov. 21, 2016

Facebook winds down ad serving on Atlas, will boost measurement focus

The move reduces competition for Google’s DoubleClick. 

By Chantal Tode • Nov. 18, 2016

Subaru hopes to 'Share the Love' with musical Snapchat lenses

Users' facial expressions and movements trigger the campaign theme song. 

By David Kirkpatrick • Nov. 18, 2016

Facebook nabs facial image firm FacioMetrics

The acquisition bolsters the social media giant's already impressive facial recognition capabilities.

By David Kirkpatrick • Nov. 18, 2016

Facebook issues extensive apology as more metrics mistakes surface

The company is taking a number of steps to fix its growing list of measurement issues. 

By Chantal Tode • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

Snapchat, Foursquare team up for better targeted geofilters

The video messaging app can now sell ads that hone in on hyper-specific locations.

By David Kirkpatrick • Nov. 16, 2016

Report: Snap Inc. files confidentially for IPO

The news follows months of speculation that a public stock offering was in the works for Snapchat's parent. 

By David Kirkpatrick • Nov. 16, 2016

Facebook testing multi-product retail ads in news feeds

New ad formats show the social media site taking another step toward being an all-purpose shopping platform. 

By Dan O'Shea • Nov. 16, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Following election, Facebook, Google grapple with bad news sites

Facebook in particular has received flak for promoting false stories that might've bolstered Trump's campaign. 

By David Kirkpatrick , Peter Adams • Nov. 15, 2016

Macy's taps social media to spread the Santa spirit

The campaign is an attempt by the retailer to counteract some of the negativity on the internet. 

By David Kirkpatrick • Nov. 15, 2016