Research: Conversion from paid Facebook campaigns rises for 68% of retailers

Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.

By David Kirkpatrick • Sept. 29, 2016

Twitter Moments now open to all users

Previously only media partners could take advantage of the feature that stitches tweets together to create a larger story.

By David Kirkpatrick • Sept. 29, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

IAB overhauls ad guidelines to address autoplay video, emerging formats

The organization wants to make digital ads less invasive and more flexible across screens. 

By Chantal Tode • Sept. 27, 2016

Disney joins Salesforce, Google as possible Twitter suitor

The social media platform is expected to be bought out soon, but by which organization remains unclear. 

By David Kirkpatrick • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

Report: Twitter in talks with Google, Salesforce over possible sale

Twitter acquisition rumors picked up steam after Microsoft acquired LinkedIn for $26 billion, with analysts suggesting the social media platform could be attractive to players like Google that missed out on the LinkedIn deal. 

By Davide Savenije • Sept. 23, 2016

Snaplytics automates Snapchat influencer tracking via new platform

Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.

By David Kirkpatrick • Sept. 23, 2016

YouTube joins the live streaming party for presidential debates

Facebook, Twitter and YouTube all have deals to live stream the upcoming presidential debates.

By David Kirkpatrick • Sept. 22, 2016

Facebook enlists big-name partners to measure effectiveness of ads

The social media giant wants to create a clearer picture of ad results for marketers. 

By Chantal Tode • Sept. 22, 2016

Twitter's new relaxed character cap doesn't apply to promoted tweets

There are workarounds to the 140-character limit.

By David Kirkpatrick • Sept. 20, 2016

Twitter fans factor into NFL season opening audience of 15.7M

Live sports is no longer limited to linear TV, though traditional networks still dominate numbers. 

By David Kirkpatrick • Sept. 19, 2016

Martin Sorrell talks Twitter past, present and future with Jack Dorsey

The WPP head questioned Dorsey on the company’s current shortcomings and potential course corrections at DMEXCO’s opening talk.  

By Peter Adams • Sept. 19, 2016

Twitter's NFL live streaming debut is a hit — except with ad blockers

The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch. 

By Davide Savenije • Sept. 16, 2016

Twitter's new customer service tools enable brands to offer support

The micro-blogging platform continues to reinvent itself by expanding brands' customer service options.

By David Kirkpatrick • Sept. 16, 2016

Domino's rolls out pizza ordering via new Facebook Messenger bot

Domino's already offers its customers unique ways to order pizza, such as via a texted emoji, with its latest option adding conversational commerce on Facebook’s Messenger app.

By David Kirkpatrick • Sept. 16, 2016

Study: Automobile shoppers increasingly turn to social media

The J.D. Power 2016 New Autoshopper Study found 22% of new car buyers are using social media as an information resource, up from 16% last year.

By David Kirkpatrick • Sept. 16, 2016

Twitter lands on several TV streaming services, expanding audience reach

The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.

By David Kirkpatrick • Sept. 15, 2016

YouTube launches Community tab for creators

The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators. 

By David Kirkpatrick • Sept. 14, 2016

Twitter will roll out expanded tweets on September 19

Twitter is changing the way it counts its iconic 140 character limit.

By David Kirkpatrick • Sept. 14, 2016

Snapchat launches three new ad targeting tools

After years of frustrating marketers with very limited ad targeting options, Snapchat is now offering a variety of ways to target its users.

By David Kirkpatrick • Sept. 14, 2016

Instagram allows all users to blacklist keywords in comments

After allowing brands to moderate comments on the app earlier this summer, the social platform is now rolling out the feature for everyone. 

By David Kirkpatrick • Sept. 13, 2016

Facebook launches in-app payments for Messenger

The social media giant is making its signature messaging app more friendly for marketers and brands.

By David Kirkpatrick • Sept. 13, 2016

Study: Over 60% of B2C CMOs can't quantify value of social media

Better measurement and more consistent metrics across different platforms could help marketers quantify the value of their social media campaigns.

By David Kirkpatrick • Sept. 12, 2016

Facebook goes global with Lookalike Audiences ad targeting tool

Facebook advertisers can now upload lists of existing customer to find similar users abroad. 

By David Kirkpatrick • Sept. 12, 2016

Dos Equis announces new 'most interesting man in the world'

The campaign will roll out with interactive elements combining TV and social media to get viewers engaged, including Snapchat interactions.

By David Kirkpatrick • Sept. 9, 2016