Facebook enables brands to cross-post videos produced by publishers

The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.

By David Kirkpatrick • Sept. 9, 2016

LinkedIn rolls out conversion metrics for sponsored content and text ads

Before the announcement, LinkedIn advertisers relied on third parties to provide conversion tracking on the platform. 

By David Kirkpatrick • Sept. 9, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: Marketers spend 12% of budgets on social media

While social media marketing was all about organic reach in years past, Facebook and other platforms have pushed brands into focusing more on advertising. 

By David Kirkpatrick • Sept. 9, 2016

Apple plans app store for iMessage

The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.

By David Kirkpatrick • Sept. 9, 2016

Groups press FTC to crack down on Instagram influencer marketing

The practice has largely been left unregulated until now, with many endorsers not disclosing they are being paid. 

By David Kirkpatrick • Sept. 8, 2016

Snapchat cuts daily local Stories for cities, shifts focus to live events

A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.

By David Kirkpatrick • Sept. 8, 2016

Social media users lash out at Victoria's Secret latest ad campaign

The backlash comes at a time when the advertising industry is plagued by concerns over sexism.

By David Kirkpatrick • Sept. 7, 2016

eMarketer predicts Snapchat ad revenue will nearly triple next year

Recent moves to attract advertisers are set to pay off for Snapchat. 

By David Kirkpatrick • Sept. 7, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Younger users comment on news via social, older users prefer publisher sites

Understanding the generational divide in how internet users consume online content is key for marketers. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016

Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Facebook will pre-load mobile content, warns advertisers to optimize their sites

The social network is cautioning advertisers to make sure their sites are mobile-friendly or risk not reaching mobile users with slower connections. 

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

Marketers can now target Pinterest users who click and save brand-related pins

Social media platforms collect a lot of behavioral data on users, and that data can have great value for targeting ads.

By David Kirkpatrick • Sept. 1, 2016

Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'

While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials. 

By David Kirkpatrick • Sept. 1, 2016

Gatorade runs video game ad on Snapchat

The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.

By David Kirkpatrick • Aug. 31, 2016

YouTube live video views up 80% over last year

As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance. 

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

Facebook updates its Offers coupon feature for brands and users

After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons. 

By David Kirkpatrick • Aug. 31, 2016

How to create content that gets linked and shared

There are many goals to track with content marketing, but a new report suggests the most valuable is the impact of content throughout the buying cycle. 

By David Kirkpatrick • Aug. 30, 2016

Home goods retailer Williams-Sonoma shifts marketing budget toward digital

Digital is already the retailer's biggest marketing channel, but it plans to double down after seeing its growth driven by e-commerce. 

By David Kirkpatrick • Aug. 30, 2016

Study: One-third of native ads violate FTC disclosure guidelines

While many publishers and advertisers find native ads to be effective, there are growing concerns over how they are presented to consumers.

By David Kirkpatrick • Aug. 30, 2016

WhatsApp's data-sharing with Facebook raises privacy concerns

After WhatsApp announced it would share mobile data with Facebook for ad targeting, consumer privacy groups filed complaints with the FTC.

By David Kirkpatrick • Aug. 30, 2016