What Twitter's uncertain future means for marketers

Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings. 

By Peter Adams • Nov. 2, 2016

Facebook faces class action suit over inflated video metrics

The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.  

By David Kirkpatrick • Nov. 2, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Twitter launches two new chatbot services

Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now. 

By Peter Adams • Nov. 1, 2016

Shoppable photos coming soon to Instagram

With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.

By Peter Adams • Nov. 1, 2016

Gen Z, millennials find Snapchat 'cooler' than Instagram

A survey shows young demos aren't fans of marketing on the apps. 

By David Kirkpatrick • Nov. 1, 2016

Reddit introduces basic interest ad targeting

Marketers can better optimize based on subreddit activity.

By David Kirkpatrick • Oct. 31, 2016

What's Facebook dressing up as for Halloween? Snapchat, apparently

New video features on the platform — including virtual 'Masks' — look spookily familiar.

By Peter Adams • Oct. 31, 2016

Even Hillary Clinton likes influencer marketing

The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars. 

By David Kirkpatrick • Oct. 28, 2016

Vine withers as Twitter shuts down video-looping app

The six-second video-looping service, used by many marketers, has watched competition heat up. 

By Chantal Tode • Oct. 27, 2016

Twitter cuts 9% of workforce, restructures sales and marketing

The struggling social media company laid out plans for the future but kept mum on takeover rumors.  

By Chantal Tode • Oct. 27, 2016

Facebook allows celebrities to share branded content — with some caveats

Athletes, musicians and other influencers can push promotions, assuming they line up with recent policy changes.

By David Kirkpatrick • Oct. 27, 2016

Is Snapchat's elimination of autoplay hurting marketers?

The app cut the feature a couple of weeks ago following user complaints. 

By David Kirkpatrick • Oct. 27, 2016

Staples, Weather Company join the conversation with IBM Watson

More brands explore leveraging AI tech to engage consumers.

By David Kirkpatrick • Oct. 26, 2016

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

Snapchat and the NBA reup deal, aim to triple content

The renewed contract will bring more branded Live Stories, custom bitmojis and selfie filters.

By David Kirkpatrick • Oct. 26, 2016

Report: Twitter may lay off up to 8% of its workforce this week

Some 300 employees could be let go before the release of its Q3 earnings.  

By Peter Adams • Oct. 25, 2016

Under Armour goes digital-first for new Curry 3 shoe campaign

The effort taps Snapchat and YouTube for pivotal roles in content distribution.

By David Kirkpatrick • Oct. 25, 2016

Youth-targeted influencer marketing earns ire of advocacy groups

Some organizations are lobbying the FTC for more stringent regulations.

By David Kirkpatrick • Oct. 24, 2016

Facebook optimizes news feed for network connection speed

For marketers this means providing content — from text-based messaging to video — based on how strong of a digital connection an audience is likely to have.

By David Kirkpatrick • Oct. 24, 2016

PBS produces first-ever Snapchat-native documentaries

Two new shorts were created specifically for the app.

By David Kirkpatrick • Oct. 21, 2016

Snapchat might shift its publisher ad model

The change would provide media partners with a licensing fee while the platform would sell ads itself.  

By David Kirkpatrick • Oct. 21, 2016

'Rocky Horror' goes live with TV Snap activations

The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.

By David Kirkpatrick • Oct. 21, 2016

Is your social media strategy more Trump or Clinton?

Marketing Dive spoke with four experts about what marketers can learn from the presidential candidates' approach to Twitter and other platforms. 

By David Kirkpatrick • Oct. 20, 2016

Pinterest's Pin Collective to match brands, influencers

The new "creative ecosystem" aims to make the platform more marketer-friendly. 

By David Kirkpatrick • Oct. 20, 2016

Facebook boosts nearby recommendations to help users 'get things done'

New features include an improved Events bookmark and ways to transact with local businesses.

By David Kirkpatrick • Oct. 20, 2016