Social Media: Page 194


  • Report: Snapchat plans to offer behavioral ad targeting

    While Snapchat is careful to protect its user base from intrusive ads, the app has been making moves to attract advertisers by improving targeting and measurement capabilities.

    By David Kirkpatrick • Aug. 29, 2016
  • Facebook embraces vertical video in mobile news feeds

    Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

    By David Kirkpatrick • Aug. 29, 2016
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Facebook automates Trending section after allegations of bias

    Despite an internal investigation finding no evidence of bias, Facebook is making changes to the way it picks Trending stories and how it describes them to users. 

    By David Kirkpatrick • Aug. 29, 2016
  • Image attribution tooltip
    Imgur
    Image attribution tooltip

    Imgur rolls out new native ad format

    Imgur’s audience of geeky millennial males is highly desirable to marketers, but it's challenging to figure out what that demographic will find cool or fun.

    By David Kirkpatrick • Aug. 26, 2016
  • Study: Different demographics prefer different channels for customer service

    While the under 25 year-old crowd prefers social media, those over 55 want to be contacted by phone.

    By David Kirkpatrick • Aug. 26, 2016
  • Facebook pushes live video with prime mobile real estate

    The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.

    By David Kirkpatrick • Aug. 26, 2016
  • WhatsApp to share data with Facebook for ad targeting

    In one fell swoop, Facebook has essentially added over one billion phone numbers into its user database.

    By David Kirkpatrick • Aug. 26, 2016
  • Facebook testing autoplay mobile video with sound on

    Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

    By David Kirkpatrick • Aug. 25, 2016
  • Twitter releases direct message button for websites

    Twitter isn't the only social media platform that wants to become the go-to place for chatting with a business, with Facebook betting on its Messenger app.

    By David Kirkpatrick • Aug. 25, 2016
  • Marketers can now create Facebook Slideshow ads on mobile

    The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

    By David Kirkpatrick • Aug. 24, 2016
  • Study: 25% of Instagram ads are now video

    The increase comes as Facebook and Instagram are putting a growing emphasis on video ads. 

    By David Kirkpatrick • Aug. 24, 2016
  • eMarketer forecasts Snapchat user base to grow 27% this year

    While Snapchat has seen soaring user growth, it has been something of a challenge for marketers, at least until recently.

    By David Kirkpatrick • Aug. 24, 2016
  • Kardashians accused of failing to disclose paid relationships in Instagram posts

    The Kardashians may be the most high profile influencers to attract attention over allegedly not disclosing sponsorships in social media posts, but they are certainly not the first.

    By David Kirkpatrick • Aug. 23, 2016
  • Facebook launches Lifestage, new social video app for teens

    With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

    By David Kirkpatrick • Aug. 23, 2016
  • Twitter study shows feed experience makes video ads more memorable

    The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

    By David Kirkpatrick • Aug. 22, 2016
  • Digital platforms took Olympics viewers and ad revenue away from TV broadcasters

    Digital streaming and second screens have eaten into TV's Olympics dominance, with a growing number of consumers following the games on digital platforms. 

    By David Kirkpatrick • Aug. 22, 2016
  • Report: Snapchat is eating Twitter's ad dollars, not Facebook's

    While Facebook appears threatened by Snapchat's rapid growth, analysts see Snapchat as more of a direct challenger to Twitter than Facebook for ad dollars. 

    By David Kirkpatrick • Aug. 19, 2016
  • Twitter rolls out 'quality filter' to all users

    The new privacy settings allow all users to block tweets from random users and filter tweets from accounts Twitter has flagged for suspicious activity or low-quality content.

    By David Kirkpatrick • Aug. 19, 2016
  • Instagram goes after Snapchat with curated video feature

    The move comes as the social platforms fight to match each other's features.

    By David Kirkpatrick • Aug. 18, 2016
  • NBC gets an Olympic-sized brand recognition bounce

    According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

    By David Kirkpatrick • Aug. 18, 2016
  • Pinterest debuts native video ads

    The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.

    By Davide Savenije • Aug. 17, 2016
  • Study: US publishers see dramatic drop in Facebook referral traffic

    Traffic to some sites has dropped as much as 50% from Q1 to Q2. 

    By David Kirkpatrick • Aug. 17, 2016
  • Snapchat seeks TV content for Discover portal

    Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app. 

    By David Kirkpatrick • Aug. 17, 2016
  • eMarketer drops Twitter user growth forecast from 8% to 2%

    Weak user growth continues to plague the social platform as it looks to turn itself around.

    By David Kirkpatrick • Aug. 17, 2016
  • Report: Snapchat in talks to buy mobile search app Vurb

    The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.

    By David Kirkpatrick • Aug. 17, 2016