Twitter gets election night coverage as Periscope adds studio quality

The beleaguered company is bolstering its mission of becoming a live video platform. 

By David Kirkpatrick • Oct. 14, 2016

Facebook expands monetization options for Instant Articles

Giving publishers more flexibility and features could be an effort to keep up with Google AMP.

By David Kirkpatrick • Oct. 13, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

McDonald's UK drops YouTube influencers over small audience

A campaign hosted by two vloggers failed to surpass 1,000 views in any of its 2016 clips.

By David Kirkpatrick • Oct. 13, 2016

Facebook names "The Sims" vet as head of Social VR

The former videogame executive joins the company as virtual development accelerates.   

By Peter Adams • Oct. 13, 2016

Morgan Stanley, Goldman to lead Snapchat's IPO

JPMorgan, Deutsche Bank, Allen & Co. are also involved in the offering expected for next March.

By David Kirkpatrick • Oct. 13, 2016

Report: US ad revenue forecast revised upwards

Magna Global's updated numbers reflect strong growth and digital's significant influence.  

By David Kirkpatrick • Oct. 13, 2016

Pepsi brings social media in-house

The evolving role of agencies and the challenges in shared content are behind the move. 

By David Kirkpatrick • Oct. 13, 2016

Google acquires FameBit, a platform for connecting YouTube creators and brands

The deal is expected to add branded content opportunities for video advertisers. 

By David Kirkpatrick • Oct. 12, 2016

Facebook, Instagram and Twitter suspend geolocation firm Geofeedia

At issue is the service's sharing of real-time social media data with law enforcement. 

By David Kirkpatrick • Oct. 12, 2016

Workplace is Facebook's new enterprise social networking product

The service will be separate from users’ personal Facebook accounts and will provide businesses with an ad-free way to connect with employees.

By David Kirkpatrick • Oct. 11, 2016

NFL penalizes teams for sharing content online

The sports organization is instating punishments of up to $100,000 for teams that go outside its new social media guidelines. 

By Peter Adams • Oct. 11, 2016

After failed acquisition strategy, Twitter's Dorsey lays out vision for future

Without mentioning the lack of buyout offers, Twitter CEO Jack Dorsey sent employees a memo touting the micro-blogging platform’s live strategy.

By David Kirkpatrick • Oct. 11, 2016

Facebook is testing ads in Groups

The Groups ad tests are going on in Australia, Canada, Ireland and New Zealand and were confirmed by Facebook.

By David Kirkpatrick • Oct. 11, 2016

Can Snapchat be marketer friendly?

Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working. 

By David Kirkpatrick • Oct. 10, 2016

The Economist discovers new media partner

The storied publication will now be putting out a digital weekend edition on the Snapchat Discover platform.

By David Kirkpatrick • Oct. 10, 2016

Facebook seeks invite to nearby recommendations party

The new standalone Events app helps users discover local fairs, nightlife and other goings-on.

By Chantal Tode • Oct. 10, 2016

Snapchat's Story Playlist shift opens new ad opportunities

By removing auto-advance and creating a Story Playlist, the social media company is giving users more control.

By David Kirkpatrick • Oct. 10, 2016

With more bad news for Twitter, can live streaming save the day?

A fourth potential suitor bowed out over the weekend as Twitter stocks continue to tumble, making live video streaming the site's sole possible bright spot. 

By David Kirkpatrick • Oct. 10, 2016

Snapchat's ad API for programmatic buying arrives

The rising-star social media app now allows marketers to buy ads programmatically.

By David Kirkpatrick • Oct. 7, 2016

Study: Tapping Twitter for customer service results in up to 20% more consumer spend

The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.  

By Peter Adams • Oct. 7, 2016

Report: Snapchat parent prepares IPO at $25B valuation

The Wall Street Journal reports Snap Inc.’s initial public offering could take place as early as late March. 

By Chantal Tode • Oct. 6, 2016

YouTube gets more transparent with paid content

The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.

By David Kirkpatrick • Oct. 6, 2016

Supreme Court denial leaves Facebook's sponsored stories settlement in place

The original case addressed how permission is provided to use consumers’ photos in ads. 

By Chantal Tode • Oct. 6, 2016

Twitter's stock plummets as Google, others back out

With rumored big-name buyers reportedly not interested in a deal for the micro-blogging site, share prices dropped precipitously. 

By David Kirkpatrick • Oct. 6, 2016

Twitter inks upfront Amplify ad deals with CW, Ford

The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.

By David Kirkpatrick • Oct. 5, 2016