YouTube, Facebook metrics debate provides important viewership lesson

YouTube's viewership analytics teach marketers a valuable lesson in quality versus quantity.

By Isabella Alvarez • Aug. 5, 2015

Imgur, 'Pinterest for guys,' takes promoted posts out of beta

The move makes Imgur the latest social media platform to begin navigating the digital ad waters with promoted posts.

By David Kirkpatrick • Aug. 5, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook is letting mobile app advertisers keep device-level data

Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.

By David Kirkpatrick • Aug. 5, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Facebook looks to leverage live events

Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015

LinkedIn posts 33% Q2 revenue lift at $712 million, shares fall

LinkedIn’s Marketing Solutions grew 32% in Q2 to $140 million, representing 20% of sales, a similar figure to last year.

By David Kirkpatrick • July 31, 2015

Facebook, the alternative for TV advertisers?

As ad dollars continue to move online, for people that are between 25 and 34, TV ad campaigns may still be more effective.

By Isabella Alvarez • July 30, 2015

Snapchat experts are a growing trend

Brands and publishers are creating in-house teams and hiring outside experts to market on Snapchat.

By David Kirkpatrick • July 30, 2015

Facebook earnings beat as video products drive ad revenue growth

The social network giant logged a second-quarter beat, with strong demand for its video advertising products driving overall revenue growth.

By Natalia Angulo • July 29, 2015

Snapchat shakes up its Discover channel, traffic spikes for publishers

Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.

By Natalia Angulo • July 29, 2015

Martech partnership offers insight into Facebook topic data

Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.

By David Kirkpatrick • July 29, 2015

Google+ is not done, it's in a state of transition

Marketers and Google believe Google+ isn’t quite dead just yet.

By David Kirkpatrick • July 29, 2015

Twitter CEO Dorsey 'not satisfied' with user growth, shares tank on earnings

Shares of the micro-blogging network initially jumped on upbeat Q2 earnings Tuesday, but reversed course, deflating following a rough earnings call.

By Natalia Angulo • July 28, 2015

Online ads literally have no 'viewable' standards

Depending on the platform or organization, what constitutes a viewable ad is a moving target.

By David Kirkpatrick • July 28, 2015

Fox Sports launches multiplatform branded content distribution program

Fox Sports Engage will distribute content across social media platforms and offer advertisers guaranteed views.

By David Kirkpatrick • July 28, 2015

Instagram's mobile ad revenue set to explode

According to eMarketer, Instagram will pass Google and Twitter in mobile display ad revenue within two years.

By David Kirkpatrick • July 28, 2015

Marketers are seeing big gains with personalization

Research based on a survey of 506 marketers finds between 70 and 94% report personalization as an effective tactic.

By David Kirkpatrick • July 27, 2015

Twitter adds events to its targeting mix

Twitter’s latest ad feature helps marketers target live-event audiences.

By David Kirkpatrick • July 24, 2015

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

Facebook's new video tool lets publishers customize distribution

In an ongoing focus on video, Facebook gives content creators more control with new tools

By David Kirkpatrick • July 22, 2015

Metrics matter when marketing with influencers

Marketers should put some rigor behind influencer-based marketing campaigns

By David Kirkpatrick • July 21, 2015

YouTube report finds 40 billion views for top 100 brands

Even though Facebook is courting them, top YouTube creators are sticking with the platform

By David Kirkpatrick • July 21, 2015

GE kicks off first-ever #DRONEWEEK on Periscope

What Shark Week? GE has launched the first-ever drone show, #DRONEWEEK, on Twitter-owned Periscope

By Natalia Angulo • July 20, 2015

Instagram set to open to all advertisers this fall with new features

Instagram has also named former Lucky Editor-in-Chief Eva Chen head of fashion partnerships

By David Kirkpatrick • July 20, 2015