Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Facebook makes performance metrics easier to find for Page admins

The social network also pulled ahead of Google again in terms of traffic referrals, Parse.ly data shows.

By David Kirkpatrick • Aug. 19, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Pinterest poaches Twitter talent

Pinterest has hired Nipoon Malhorta away from Twitter’s brand advertising product team.

By David Kirkpatrick • Aug. 18, 2015

Facebook and Twitter are dominating real-time video streaming

Edging out smaller competition such as Meerkat, Twitter and Facebook are taking control of live video streaming.

By David Kirkpatrick • Aug. 18, 2015

Indianapolis Colts are first NFL team to run a campaign on Kik

Seeking to reach its teenage fan base, the Indianapolis Colts ran the first NFL campaign on messaging app Kik.

By David Kirkpatrick • Aug. 18, 2015

Refinery29 debuts 'Here and Now' to boost brands' access to influencers

Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.

By David Kirkpatrick • Aug. 17, 2015

Marketers tackle the brave new vertical video world

With platforms including Periscope, Snapchat, Meerkat and even YouTube embracing vertical video, marketers are going to have to adapt with creative solutions.

By David Kirkpatrick • Aug. 14, 2015

How social media-wary B2B brands can take on the medium

For B2B marketers shying away from social media, here are some tactical ideas along with two real world examples to help you take full advantage of those channels.

By David Kirkpatrick • Aug. 14, 2015

Influencers are helping Capital One reach millennials on Instagram

Capital One turned its "What’s in your wallet" campaign over to three Instagram influencers, and it's shaping up to be advertising success.

By David Kirkpatrick • Aug. 13, 2015

Facebook is developing a mobile news app

Seemingly looking to gain inroads into Twitter’s wheelhouse, Facebook is creating a standalone app to deliver breaking news.

By David Kirkpatrick • Aug. 13, 2015

So far Snapchat's Discover ads are disappointing

Snapchat launched its Discover portal for publishers in January, but eight months in, it is only averaging two-and-half ads per day.

By David Kirkpatrick • Aug. 13, 2015

Bigcommerce debuts social media-specific automated product ads

The e-commerce platform provider launched an advertising tool for  Facebook and Twitter, which it believes can help merchants boost ROI.

By Natalia Angulo • Aug. 12, 2015

Per Twitter's ad exchange data, programmatic is getting personal

Twitter dug into its MoPub ad exchange data and found out marketers fare best when they get personal with programmatic platforms.

By David Kirkpatrick • Aug. 12, 2015

Facebook expands video ads to third-party apps

Facebook is prepped to dramatically increase its $2.9 billion mobile ad haul from Q2.

By David Kirkpatrick • Aug. 12, 2015

Instagram poses an attractive bet for fashion and beauty brands

Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.

By David Kirkpatrick • Aug. 12, 2015

Epsilon and Klout partner to combine social influence and email data

Klout offers 700 million social media profiles to provide marketers with influencer data.

By David Kirkpatrick • Aug. 12, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

Twitter revamps mobile ad-bidding options; Costolo reportedly making a full exit

Mobile advertisers have new options for bidding on ads on Twitter, including optimized action and cost-per-install bidding.

By David Kirkpatrick • Aug. 10, 2015

Survey: Pinterest isn't driving brand engagement

Elizabeth Arden stopped posting to Pinterest after seeing underwhelming engagement levels, and new research can corroborate the retailer's move.

By David Kirkpatrick • Aug. 7, 2015

Google rolls out new marketing tools, YouTube ad buying options

Google is poised to make a handful of big changes to Analytics, AdWords and YouTube meant to help publishers and marketers improve monetization and data collection.

By David Kirkpatrick • Aug. 7, 2015

Forrester predicts digital video ad spend to grow 21% annually

Upfront television ads buys are down, while online video is growing.

By David Kirkpatrick • Aug. 7, 2015

Social intel upstart Unmetric's new app helps track rivals on-demand

The young platform launched a new app, Sense, that lets users monitor their competition on social media in real-time.

By Natalia Angulo • Aug. 6, 2015

Twitter's latest feature helps manage multiple ad campaigns

Twitter's newly-released "Ads Editor" lets advertisers manage multiple campaigns via a spreadsheet. The micro-blogging site also inked a deal with Shopify to offer as many as 100,000 merchants "buy" buttons.

By David Kirkpatrick • Aug. 6, 2015

Celebrities can now live stream on Facebook – marketers have to wait

Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.

By David Kirkpatrick • Aug. 6, 2015

Salesforce introduces lineup of new Instagram marketing tools

Instagram also opened up its API on Tuesday to all brands, big and small. 

By Natalia Angulo • Aug. 5, 2015