Ikea helps families reduce holiday pressures in new campaign

The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.

By Natalie Black (Koltun) • Nov. 16, 2020

TikTok gets reprieve as US puts app's shutdown on hold

With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.

By Peter Adams • Nov. 13, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Instagram, Messenger copy Snapchat with new vanish mode

In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.

By Robert Williams • Nov. 13, 2020

Honda gives Twitch users first look at 2022 Civic

The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.

By Robert Williams • Nov. 13, 2020

Leesa Sleep's social challenge asks people to go bedless for charity

The DTC mattress brand is urging people to share their experience of sleeping without a bed for a night to raise awareness and funds for kids.

By Robert Williams • Nov. 12, 2020

TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.

By Peter Adams • Nov. 12, 2020

App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.

By Robert Williams • Nov. 12, 2020

Fisher Nuts pivots to emotional-driven narrative to attract young bakers

In a nod to how holidays are different this year, the brand's first narrative ad depicts a grandmother and grandson bonding over baking via video chat.

By Aaron Baar • Nov. 12, 2020

Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave

Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts. 

By Robert Williams • Nov. 12, 2020

Michelob Ultra offers runners a chance to star in commercial

The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.

By Robert Williams • Nov. 12, 2020

HBO releases AR wellness app for 'His Dark Materials' season premiere

As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

By Robert Williams • Nov. 11, 2020

Twitter launches carousel ads to drive web traffic, app installs

App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

By Robert Williams • Nov. 11, 2020

Wrangler, Miracle Seltzer find pop culture relevance with 'Rick and Morty' tie-ups

The enduring popularity of the Adult Swim show appeals to marketers looking to extend their reach without having to rely on ads.

By Tatiana Walk-Morris • Nov. 10, 2020

USAA unveils #HonorThroughAction social challenge for Veterans Day

A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.

By Robert Williams • Nov. 10, 2020

Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

By Robert Williams • Nov. 10, 2020

Arby's flips viral TikTok videos into special menu item

Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

By Robert Williams • Nov. 9, 2020

TikTok touts educational content in UK campaign

The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

By Robert Williams • Nov. 6, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.

By Tatiana Walk-Morris • Nov. 6, 2020

Snapchat educates marketers about DR tools that drive revenue growth

Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

By Robert Williams • Nov. 6, 2020

L'Oréal offers first line of virtual makeup for social media, video calls

As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

By Robert Williams • Nov. 6, 2020

Spirits maker Brown-Forman redesigns site to focus on home entertainment

Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.

By Aaron Baar • Nov. 5, 2020

Gap yanks call for unity from Twitter after it falls flat

A blue-and-red hoodie used as a symbol of togetherness immediately got dogpiled amid a highly acrimonious presidential race.

By Peter Adams • Nov. 5, 2020

Starbucks brews buzz for mobile ordering in new holiday campaign

With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

By Robert Williams • Nov. 5, 2020

Athleta urges women to 'keep running' in ad that debuted on Election Day

The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.

By Tatiana Walk-Morris • Nov. 4, 2020

Dior activates Snapchat e-commerce for new sneaker

The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.

By Robert Williams • Nov. 4, 2020