Social Media: Page 56

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    Courtesy of Absolut
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    Absolut promotes voting with its first TV ad in 3 years

    The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

    By Tatiana Walk-Morris • Sept. 28, 2020
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    Retrieved from TikTok on August 04, 2020
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    TikTok avoids US ban on new downloads in last-minute ruling

    A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

    By • Sept. 28, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of Snap
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    Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

    The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.

    By • Sept. 25, 2020
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    Daphne Howland/Marketing Dive
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    E-commerce ad spend to surge 18% amid overall decline, WARC says

    As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.

    By Tatiana Walk-Morris • Sept. 25, 2020
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    Courtesy of TikTok
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    TikTok races into first NASCAR sponsorship with Hispanic newcomer

    As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.

    By • Sept. 25, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Column

    Campaign Trail: Tecate's visual refresh embodies its modern messaging

    A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.

    By • Sept. 25, 2020
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    B&G foods
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    Cream of Wheat chef will be removed from packaging, B&G says

    Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive."

    By Megan Poinski • Sept. 25, 2020
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    Reddit
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    Reddit offers stronger brand-safety controls with tiered ad inventory

    The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals. 

    By • Sept. 24, 2020
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    PxFuel
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    Environment — and brands' approach to it — matters more than ever to consumers, study finds

    Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.

    By Aaron Baar • Sept. 24, 2020
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    Flickr
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    Influencer impact increasingly tied to diversity, study says

    One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.  

    By • Sept. 24, 2020
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    Courtesy of Bagel Bites
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    Bagel Bites dips into Twitter debate about how dogs should wear pants

    The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.

    By • Sept. 24, 2020
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    Courtesy of Gap Inc.
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    Retailers get out the vote

    Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.

    By Daphne Howland • Sept. 23, 2020
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    Paul Hanaoka for Unsplash
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    Consumers and marketers at odds over ad preferences, Kantar study finds

    While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.

    By • Sept. 23, 2020
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    Courtesy of RTO+P
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    Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

    Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

    By • Sept. 23, 2020
  • Mars Food announced it is rebranding Uncle Ben's rice as Ben's Original in September 2020.
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    Retrieved from Mars Food on September 23, 2020
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    Uncle Ben's becomes Ben's Original in 'brand evolution'

    Mars Food is retiring the face and changing the product's name but retaining its recognizable orange background and bold navy blue letters.

    By Megan Poinski • Sept. 23, 2020
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    Courtesy of Rooster Teeth
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    WarnerMedia's Rooster Teeth offers AR experience for virtual fan event

    The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.

    By • Sept. 22, 2020
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    Kon Karampelas
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    TikTok still faces uncertain future in US amid conflicting claims about deal

    After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

    By • Sept. 22, 2020
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    Retrieved from General Mills on September 22, 2020
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    General Mills reboots '80s cereal flavors with livestreamed event

    The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.

    By • Sept. 22, 2020
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    Courtesy of Hormel
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    Hormel's record-setting virtual pizza party woos fans, benefits frontline workers

    Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.

    By Tatiana Walk-Morris • Sept. 21, 2020
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    Peter Adams for Marketing Dive
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    Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

    The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

    By • Sept. 21, 2020
  • Introducing TikTok fashion month
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    Courtesy of TikTok
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    Deep Dive

    How TikTok's uncertain future and COVID-19 are transforming influencer marketing

    As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

    By • Sept. 21, 2020
  • Lowe's hits the runway with fashion show live streams, curated home decor
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    Courtesy of Lowe's
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    Lowe's sees biggest social media lift from New York Fashion Week

    While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found.

    By • Sept. 21, 2020
  • Champs Sports boosts photo-sharing with AR shoe try-on in Snapchat
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    Courtesy of Snap
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    Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat

    As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.

    By • Sept. 21, 2020
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    Gage Skidmore/Flickr
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    TikTok downloads banned as of Sunday, setting off new scramble in video app saga

    The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.

    By • Updated Sept. 18, 2020
  • Patagonia launches voting rights initiative for 2020 election
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    Courtesy of Patagonia
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    Patagonia escalates activism with voting rights push before elections

    While marketing around areas like advocacy and environmentalism are growing mainstream, few brands have challenged public officials in such a direct way.

    By Tatiana Walk-Morris • Sept. 18, 2020