Social Media: Page 57
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Courtesy of TikTok
TikTok races into first NASCAR sponsorship with Hispanic newcomer
As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.
By Robert Williams • Sept. 25, 2020 -
Courtesy of Tecate
ColumnCampaign Trail: Tecate's visual refresh embodies its modern messaging
A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.
By Natalie Black (Koltun) • Sept. 25, 2020 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Cream of Wheat chef will be removed from packaging, B&G says
Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive."
By Megan Poinski • Sept. 25, 2020 -
Reddit offers stronger brand-safety controls with tiered ad inventory
The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals.
By Robert Williams • Sept. 24, 2020 -
Environment — and brands' approach to it — matters more than ever to consumers, study finds
Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.
By Aaron Baar • Sept. 24, 2020 -
Influencer impact increasingly tied to diversity, study says
One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.
By Robert Williams • Sept. 24, 2020 -
Courtesy of Bagel Bites
Bagel Bites dips into Twitter debate about how dogs should wear pants
The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.
By Robert Williams • Sept. 24, 2020 -
Courtesy of Gap Inc.
Retailers get out the vote
Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.
By Daphne Howland • Sept. 23, 2020 -
Consumers and marketers at odds over ad preferences, Kantar study finds
While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.
By Robert Williams • Sept. 23, 2020 -
Courtesy of RTO+P
Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok
Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.
By Robert Williams • Sept. 23, 2020 -
Retrieved from Mars Food on September 23, 2020
Uncle Ben's becomes Ben's Original in 'brand evolution'
Mars Food is retiring the face and changing the product's name but retaining its recognizable orange background and bold navy blue letters.
By Megan Poinski • Sept. 23, 2020 -
Courtesy of Rooster Teeth
WarnerMedia's Rooster Teeth offers AR experience for virtual fan event
The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.
By Robert Williams • Sept. 22, 2020 -
TikTok still faces uncertain future in US amid conflicting claims about deal
After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.
By Robert Williams • Sept. 22, 2020 -
Retrieved from General Mills on September 22, 2020
General Mills reboots '80s cereal flavors with livestreamed event
The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.
By Robert Williams • Sept. 22, 2020 -
Courtesy of Hormel
Hormel's record-setting virtual pizza party woos fans, benefits frontline workers
Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.
By Tatiana Walk-Morris • Sept. 21, 2020 -
Peter Adams/Marketing Dive
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.
By Robert Williams • Sept. 21, 2020 -
Courtesy of TikTok
Deep DiveHow TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.
By Natalie Black (Koltun) • Sept. 21, 2020 -
Courtesy of Lowe's
Lowe's sees biggest social media lift from New York Fashion Week
While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found.
By Robert Williams • Sept. 21, 2020 -
Courtesy of Snap
Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat
As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.
By Robert Williams • Sept. 21, 2020 -
TikTok downloads banned as of Sunday, setting off new scramble in video app saga
The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.
By Peter Adams • Updated Sept. 18, 2020 -
Courtesy of Patagonia
Patagonia escalates activism with voting rights push before elections
While marketing around areas like advocacy and environmentalism are growing mainstream, few brands have challenged public officials in such a direct way.
By Tatiana Walk-Morris • Sept. 18, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future
The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.
By Robert Williams • Sept. 18, 2020 -
Courtesy of Havas Group
Havas buys majority stake in Camp + King to expand digital creative network
The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important.
By Robert Williams • Sept. 18, 2020 -
Retrieved from Anna Sui on September 17, 2020
Sparkling water brand Spindrift appears on upcycled hats at New York Fashion Week
With the brand showing up in Anna Sui's collection, it could fortify its sustainability bona fides — a crucial issue for young consumers.
By Peter Adams • Sept. 17, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra seeks 'chief exploration officer' to travel to national parks
The CEO will receive a salary and document their journey in an effort that reflects both the high unemployment rate and interest in road trips.
By Tatiana Walk-Morris • Sept. 17, 2020
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